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Collins appointed to lead Sydney Royal Easter Show team
The Royal Agricultural Society of NSW (RAS) has appointed Michael Collins as General Manager, to head up the Sydney Royal Easter Show team.
Collins, former president and current treasurer of AALARA, took up his new role on 1 August.
Collins has 16 years’ experience with the RAS, during which time he has managed many of the key commercial and entertainment aspects of the event. More recently, Michael has been responsible for turning the Sydney Showground catering division into an award-winning and profitable enterprise for the RAS.
A recent restructure of the RAS has seen three distinct operating divisions created for the client-led parts of the business, including the Sydney Showground, Sydney Royal Easter Show and RAS Agriculture.
The new Sydney Royal Easter Show division will be responsible for Marketing, Entertainment, Sponsorship, Exhibitions, Carnival and Showbags, working closely with RAS Agriculture and the Council to deliver the much-loved agricultural displays and competition elements of the event.
Acting chief executive, Glenn Dudley, said: “Michael’s appointment to lead the show team was a natural and strategic choice, given his years of broad experience in the business, extensive knowledge of the industry both in Australia and internationally, and his ability to drive profit while always remaining customer-focused.”