Two brands owned by Xponential Fitness – Club Pilates and Pure Barre – have partnered with Midi Health, a virtual clinic dedicated to supporting women in midlife.

Available across the US, Midi Health provides education, resources, workshops and events centered on hormone health, peri/menopause management, longevity, and ageing well.

A new campaign, Strong Through Every Stage, was launched this week and runs until the end of February. It consists of educational content and experiential workshops with Midi clinicians in select Club Pilates and Pure Barre studios. Workshops focus on science-backed solutions tailored to women’s midlife health needs, including hormone health, disease prevention, longevity, beauty and sexual health.

Steve Pankowski, executive vice president of strategic partnerships at Xponential Fitness, says: ““At Xponential, we recognise that healthy living and ageing go far beyond the Reformer or the barre. We want to help our members be strong from the inside out, and that requires attention to hormonal health, menopause management and more.”

Founded by Joanna Strober and Sharon Meers in 2021, Midi Health provides holistic protocols created by world-class medical experts in hormone health and delivered by clinicians trained in women's midlife health. Personalised care plans include hormonal and non-hormonal medications, supplements, lifestyle coaching and more. Ninety-one per cent of patients report symptom improvement within 60 days of starting the programmes.

“At Midi, we believe that movement and medical care should go hand-in-hand, especially during midlife when women’s health needs change so dramatically,” says Strober.

“This partnership allows us to meet women in the spaces where they already feel strong and supported, and give them access to the expert, personalised care they deserve. Together with Club Pilates and Pure Barre, we’re making it easier for women to get the information, treatment, and confidence they need to take charge of their health.”

Participating studios at Club Pilates and Pure Barre are both extending an exclusive offer to existing Midi customers who would be interested in incorporating low impact, muscle-building workouts into their holistic wellness journey.