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Technogym
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Gym membership business model has made operators 'lazy', says Rod Hill

Gym and health club operators need to engage with their members and focus on customer service to help them retain numbers.

In the latest issue of Health Club Management, Rod Hill, TRIB3 director of Europe, said that the fitness industry had been built on a recurring revenue model, which investors liked, but made the sector “lazy”, eventually stopping people from joining a gym.

However, large groups of people are now prepared to spend cash and time on an experience worth having, according to Hill, meaning that parts of the fitness sector must improve in how they deal with their customers.

Hill, who has worked in the industry for 25 years, said the boutique model of pay-as-you-go means that these operators have to “earn every repeat visit”, with customer service becoming “paramount”.

On the wider health and fitness industry, he said: “Operators need to give their customers a great time, while getting results, so they want to come back. Most operators are not giving their members any feedback or engaging with them.”

The full article, titled Ahead of the Game, can be read here.

Gym and health club operators need to engage with their members and focus on customer service to help them retain numbers.
HAF
THUMB17596_818417.jpg
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Our partnership with Gymbox is a world first
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Editor's letter
The sharp increase in energy prices has left some operators reeling, but there’s reason to be optimistic if we can learn from other sectors, while moving to a low carbon future
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New research from Swinburne University of Technology in Melbourne has found that heart patients benefit from resistance training
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Our clubs typically charge £20–30 a month, all- inclusive – we want to keep it simple, rather than complicating the offering with added extras
Featured supplier news
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Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
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Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
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Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Everyone Active achieves £100,000 fundraising target for Macmillan Cancer Support
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Directory
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Property & Tenders
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Diary dates
12-13 Sep 2022
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Diary dates
21-21 Sep 2022
Various, London, United Kingdom
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25-28 Oct 2022
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25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

News

Gym membership business model has made operators 'lazy', says Rod Hill

Gym and health club operators need to engage with their members and focus on customer service to help them retain numbers.

In the latest issue of Health Club Management, Rod Hill, TRIB3 director of Europe, said that the fitness industry had been built on a recurring revenue model, which investors liked, but made the sector “lazy”, eventually stopping people from joining a gym.

However, large groups of people are now prepared to spend cash and time on an experience worth having, according to Hill, meaning that parts of the fitness sector must improve in how they deal with their customers.

Hill, who has worked in the industry for 25 years, said the boutique model of pay-as-you-go means that these operators have to “earn every repeat visit”, with customer service becoming “paramount”.

On the wider health and fitness industry, he said: “Operators need to give their customers a great time, while getting results, so they want to come back. Most operators are not giving their members any feedback or engaging with them.”

The full article, titled Ahead of the Game, can be read here.

Gym and health club operators need to engage with their members and focus on customer service to help them retain numbers.
HAF
THUMB17596_818417.jpg

News

A new open water swimming venue will has been launched in the heart of Canary
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona.
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating
Les Mills
Les Mills
Operating at the extreme edge of performance, a race team requires every element and working
The Gym Group saw its membership grow by 10 per cent during the first six
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September
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Nearly half (47 per cent) of men employed by fitness companies work in leadership roles
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in
Fitness On Demand
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EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its
The World Active Forum (WAF) – a new network of national fitness associations and organisations
Mark Wahlberg- and David Beckham-backed F45 Training has announced a reduction in its core workforce
Total Fitness says its membership numbers are back to pre-COVID-19 levels. With fifteen clubs in
Edinburgh’s new Meadowbank Sports Centre has opened after a five-year, £47m build which saw the
UK Active and Nike have launched the 2022 Open Doors programme. The scheme provides children
RSG Group has launched the flagship club for Heimat – the gym giant’s new fitness
Crown Sports Lockers
Crown Sports Lockers
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place
Twenty Four, a new automated gym and sports facility, where all equipment is self-powered, has
Community benefit society Leisure in the Community (LITC) and 1Life Leisure Management Solutions (1Life) have
1 - 20 of 12,300
HCM Magazine
HCM People
Circuit Society is scalable, as opening and operating costs are significantly lower
HCM Magazine
Sponsored
Technogym’s latest connected equipment offers members personalised cardio training experiences with fresh content provided by expert instructors
HCM Magazine
Research
Do people get fitter working out in the gym or at home? Researcher Bryce Hastings explains the evidence when it comes to how they measure up
HCM Magazine
Sponsored
Ben Hackney-Williams, head of content at Myzone, shares tools to drive positive change in 2022
HCM Magazine
HCM People
Our partnership with Gymbox is a world first
HCM Magazine
HCM People
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Editor's letter
The sharp increase in energy prices has left some operators reeling, but there’s reason to be optimistic if we can learn from other sectors, while moving to a low carbon future
HCM Magazine
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New research from Swinburne University of Technology in Melbourne has found that heart patients benefit from resistance training
HCM magazine
New Deloitte report finds the health and fitness sector contributes up to US$91.22bn* a year to global GDP, as Frances Marcellin reports
HCM magazine
Our clubs typically charge £20–30 a month, all- inclusive – we want to keep it simple, rather than complicating the offering with added extras
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
UK Active’s Alex Lucas explains the findings of a new report which shows how the fitness and leisure sector can help transform workforce activity levels in the new hybrid workplace
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The urgent need to represent the industry to governments globally has led to the commissioning of a new report into its impact on GDP by the Global Health and Fitness Alliance
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Abi Harris talks to industry experts about ways operators can ensure members feel a continual sense of achievement and progression that keeps them coming back for more
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HCM People

Rainer Usselmann

Co-founder, Happy Finish
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Featured supplier news
Featured supplier news: Peloton Commercial partners with Oracle Red Bull Racing to power high-performance fitness and wellbeing facility
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Featured supplier news
Featured supplier news: Dr Paul Bedford and Andreas Paulsen to speak at Sibec Europe-UK
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place on 27-30 September 2022 at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Everyone Active achieves £100,000 fundraising target for Macmillan Cancer Support
Leisure operator, Everyone Active has reached a milestone fundraising amount for national charity Macmillan Cancer Support.
Featured press releases
Featured press releases: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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