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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Gym membership business model has made operators 'lazy', says Rod Hill

Gym and health club operators need to engage with their members and focus on customer service to help them retain numbers.

In the latest issue of Health Club Management, Rod Hill, TRIB3 director of Europe, said that the fitness industry had been built on a recurring revenue model, which investors liked, but made the sector “lazy”, eventually stopping people from joining a gym.

However, large groups of people are now prepared to spend cash and time on an experience worth having, according to Hill, meaning that parts of the fitness sector must improve in how they deal with their customers.

Hill, who has worked in the industry for 25 years, said the boutique model of pay-as-you-go means that these operators have to “earn every repeat visit”, with customer service becoming “paramount”.

On the wider health and fitness industry, he said: “Operators need to give their customers a great time, while getting results, so they want to come back. Most operators are not giving their members any feedback or engaging with them.”

The full article, titled Ahead of the Game, can be read here.

Sign up for FREE ezines & magazines
Gym and health club operators need to engage with their members and focus on customer service to help them retain numbers.
HAF
THUMB17596_818417.jpg
Latest News
Enhanced designs have been submitted for a £42m swimming pool and waterpark complex in Derby. ...
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Features
Social responsibility
A year after the launch of its first outdoor gym made from melted down, confiscated knives, Steel Warriors has won the support of the Co-op, which has pledged to fund the roll-out of a further 20 calisthenics gyms, as Kath Hudson reports
Features
fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Features
Ask the experts
The UK health and fitness industry has doubled in size since 2000. Will growth continue, or even gather pace? And what does this mean for the European health and fitness market? How big could it grow and what factors will have an impact? HCM asks those who have the most up to date research
Features
IHRSA Update
The global health and fitness markets reached an all-time high in terms of memberships in 2018. IHRSA’s Melissa Rodriguez highlights the topline numbers for HCM
Features
India
Partnering with established local chain, Talwalkars, David Lloyd Leisure is set to take its luxury, family-oriented clubs to India, with the first location opening in Pune this summer. Steph Eaves spoke to Bruce Gardner and Prashant Talwalkar to find out more
Features
Supplier showcase
Fitness expert, Matt Roberts, has chosen Pavigym’s PRAMA system to create an immersive, personalised workout experience at his new gym at The Langley hotel in Berkshire
Features
Fitness foresight
We know trends like wearables, HIIT training and functional fitness are hot, but what’s coming down the track? Liz Terry looks further ahead for the latest edition of HCM’s Fitness Foresight
Features
People
The Life Fitness entrepreneur and ALS charity fundraiser is returning to the business that made his name
People
HCM people

Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
People
Human beings were designed to run, jump, lift and carry things. Unfortunately, society has evolved in a way that promotes a sedentary lifestyle, which is creating massive physical, emotional and mental dysfunction on a global scale
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Pavigym: helping gyms and boutique studios fight back against noise
With noise complaints against gyms on the rise, limiting noise isn’t only beneficial to users - it could also be crucial to your business.
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'The Hampton Health & Fitness Club'. Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Fisikal: Management software
Fitness equipment
Physical Company Ltd: Fitness equipment
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Ojmar: Locking solutions
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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EMD UK: Governing body
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates

News

Gym membership business model has made operators 'lazy', says Rod Hill

Gym and health club operators need to engage with their members and focus on customer service to help them retain numbers.

In the latest issue of Health Club Management, Rod Hill, TRIB3 director of Europe, said that the fitness industry had been built on a recurring revenue model, which investors liked, but made the sector “lazy”, eventually stopping people from joining a gym.

However, large groups of people are now prepared to spend cash and time on an experience worth having, according to Hill, meaning that parts of the fitness sector must improve in how they deal with their customers.

Hill, who has worked in the industry for 25 years, said the boutique model of pay-as-you-go means that these operators have to “earn every repeat visit”, with customer service becoming “paramount”.

On the wider health and fitness industry, he said: “Operators need to give their customers a great time, while getting results, so they want to come back. Most operators are not giving their members any feedback or engaging with them.”

The full article, titled Ahead of the Game, can be read here.

Sign up for FREE ezines & magazines
Gym and health club operators need to engage with their members and focus on customer service to help them retain numbers.
HAF
THUMB17596_818417.jpg

News

Enhanced designs have been submitted for a £42m swimming pool and waterpark complex in Derby.
Arvinda Gohil has been appointed CEO of Central YMCA. Gohil joins the health and wellbeing
Health and social care secretary Matt Hancock has launched a review into the NHS Health
ukactive has begun a search for two additional members to join its board of directors.
Boutique fitness franchise Spenga has opened two new locations as it looks to ramp up
Fitness franchise Fit Body Boot Camp has revealed that it has more than 200 new
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Servicesport UK Limited
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DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary
Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and
Wattbike has secured a deal to supply more than 30 Bupa Health Clinic sites across
Fitness franchise YourZone45 has concluded a second round of funding, as it prepares to expand
Leisure trust Active Nation has expanded its portfolio of budget gyms with the acquisition of
Thousands of people at risk of Type 2 diabetes will be given digital support –
Alliance Leisure
Alliance Leisure
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a
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TVS Sports Surfaces
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Features
Social responsibility
A year after the launch of its first outdoor gym made from melted down, confiscated knives, Steel Warriors has won the support of the Co-op, which has pledged to fund the roll-out of a further 20 calisthenics gyms, as Kath Hudson reports
Features
fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Features
Ask the experts
The UK health and fitness industry has doubled in size since 2000. Will growth continue, or even gather pace? And what does this mean for the European health and fitness market? How big could it grow and what factors will have an impact? HCM asks those who have the most up to date research
Features
IHRSA Update
The global health and fitness markets reached an all-time high in terms of memberships in 2018. IHRSA’s Melissa Rodriguez highlights the topline numbers for HCM
Features
India
Partnering with established local chain, Talwalkars, David Lloyd Leisure is set to take its luxury, family-oriented clubs to India, with the first location opening in Pune this summer. Steph Eaves spoke to Bruce Gardner and Prashant Talwalkar to find out more
Features
Supplier showcase
Fitness expert, Matt Roberts, has chosen Pavigym’s PRAMA system to create an immersive, personalised workout experience at his new gym at The Langley hotel in Berkshire
Features
Fitness foresight
We know trends like wearables, HIIT training and functional fitness are hot, but what’s coming down the track? Liz Terry looks further ahead for the latest edition of HCM’s Fitness Foresight
Features
People
The Life Fitness entrepreneur and ALS charity fundraiser is returning to the business that made his name
People
HCM people

Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
People
Human beings were designed to run, jump, lift and carry things. Unfortunately, society has evolved in a way that promotes a sedentary lifestyle, which is creating massive physical, emotional and mental dysfunction on a global scale
People
HCM people

Martin Seibold

CEO Life Fit Group
Gathering existing, strong brands under one roof to create the new Life Fit Group made perfect sense
People
Our industry starts and ends with people, so I spent my first three weeks visiting our clubs and listening
People
HCM people

Rich Hutson

CEO of CHi Fitness and Co-founder of Fire Fitness
The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
People
We bought gyms in Brisbane, Queensland, and we were one of the first clubs to put proper air conditioning in – that was the big thing that was needed at the time
People
The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’
People
HCM people

Lisa Smosarski

Editor in chief – Stylist magazine
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male space
People
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Pavigym: helping gyms and boutique studios fight back against noise
With noise complaints against gyms on the rise, limiting noise isn’t only beneficial to users - it could also be crucial to your business.
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'The Hampton Health & Fitness Club'. Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Fisikal: Management software
Fitness equipment
Physical Company Ltd: Fitness equipment
Locking solutions
Ojmar: Locking solutions
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Governing body
EMD UK: Governing body
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
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