Consumers are increasingly looking for products with added benefits to help them maintain a healthy, active lifestyle. It’s therefore no surprise that ‘functional products’ are growing quickly, led by the sports and energy market.

Energy drinks offer essential fuel for workouts, which means it’s important to get products on offer right within gyms.

As the number one energy drink, Red Bull is the first brand consumers think of when it comes to the category. As the most relevant and often-used caffeinated brand for sports and fitness, people expect to be able to find it in the chiller.

Taste is the number one driver of soft drink purchases and consumers are also looking for variety in flavour innovation. Gyms looking to provide a choice of energy drink flavours need look no further than Red Bull’s range, which offers refreshment as well as a functional boost.

Continuing its track record of successful flavour innovation, Red Bull has introduced its latest Summer Edition – White Peach.

Notes of white peach are enhanced by a touch of citrus peel, a floral finish and a hint of aromatic ambrette.

Demand for flavoured energy drinks has never been higher, making the category a key area to drive penetration and generate new sales opportunities.

For details of the full Editions range or more information about Red Bull and how we can drive energy drink sales in your venue, please contact [email protected].