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Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Peloton and Beyoncé team up to produce themed workouts

Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result in the launch of new, themed workouts on the interactive fitness platform.

According to Peloton, the partnership will be "rooted in the celebration of music" – a central component of the Peloton class experience – and "pro-social initiatives".

The first set of workouts, created by Beyoncé and Peloton, have now been launched to celebrate the US Homecoming season – an annual autumn celebration for students at Historically Black Colleges and Universities (HBCUs).

The workouts cover multiple fitness categories, from indoor cycling, running and strength to bootcamp, yoga and meditation.

"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," Beyoncé said.

"I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way."

The special content is accessible on the Peloton App, as well as through the Peloton Bike, Bike+ and Tread+.

Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines over the coming months, including music, movement, fitness and wellness.

"Beyoncé's commitment to empowerment and artistic expression is an inspiration to the entire Peloton community," said Peloton's Head of Music Gwen Bethel Riley.

"It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our Members will love."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result in the launch of new, themed workouts on the interactive fitness platform.
TEC,HAF,FIT,IND,PTS,SAM,PHR
2020/THUMB346619_482533_732077.jpg
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News

Peloton and Beyoncé team up to produce themed workouts

Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result in the launch of new, themed workouts on the interactive fitness platform.

According to Peloton, the partnership will be "rooted in the celebration of music" – a central component of the Peloton class experience – and "pro-social initiatives".

The first set of workouts, created by Beyoncé and Peloton, have now been launched to celebrate the US Homecoming season – an annual autumn celebration for students at Historically Black Colleges and Universities (HBCUs).

The workouts cover multiple fitness categories, from indoor cycling, running and strength to bootcamp, yoga and meditation.

"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," Beyoncé said.

"I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way."

The special content is accessible on the Peloton App, as well as through the Peloton Bike, Bike+ and Tread+.

Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines over the coming months, including music, movement, fitness and wellness.

"Beyoncé's commitment to empowerment and artistic expression is an inspiration to the entire Peloton community," said Peloton's Head of Music Gwen Bethel Riley.

"It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our Members will love."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result in the launch of new, themed workouts on the interactive fitness platform.
TEC,HAF,FIT,IND,PTS,SAM,PHR
2020/THUMB346619_482533_732077.jpg

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HCM Magazine
Supplier showcase
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
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Coming from a personal training background, my experience has taught me that people hire the trainer before the training
HCM Magazine
Sponsored
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains
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If we could get bike journeys up from 2% to 4% it would make a huge impact on emissions, people’s health and mental wellbeing
HCM Magazine
Sponsored
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Most of the world is dealing with some form of disruption to daily life, work life and finances, as well as navigating an uncertain world. Even those who enjoy robust mental health are finding themselves suffering from stress, anxiety, low mood and insomnia. What can the health and fitness industry do to help? Kath Hudson reports
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Featured supplier news
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There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
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Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
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Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
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Lockers/interior design
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Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
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Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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Diary dates
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Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces