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Les Mills
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Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Barry's rides into indoor cycling market with launch of new concept

Boutique fitness operator Barry's is entering the indoor cycling market with Barry's Ride – a new concept set to launch in the US this month (February 2020).

The two first Barry's Ride studios will be located in New York and Los Angeles, within or adjacent to existing Barry’s studios.

Described as a "lower impact Barry's experience", the concept will first be introduced as a pop-up experience, with the indoor cycling schedules being run separately from traditional classes in the Red Rooms.

The 50-minute Ride classes will offer HIIT-style indoor cycling paired with traditional Barry’s floor work.

"Just imagine replacing the treadmill with a bike and you’ve got the picture," a spokesperson for Barry's said.

Barry’s – formerly Barry's Bootcamp – was launched in 1998 and was one of the first "boutique" fitness brands.

It is majority-owned by private equity firm North Castle Partners. In October 2019, US financial service Bloomberg suggested that the company was looking to sell Barry's valuing the business at around US$700m.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Boutique fitness operator Barry's is entering the indoor cycling market with Barry's Ride – a new concept set to launch in the US this month (February 2020).
HAF,FIT,IND,PTS
imagesX/THUMB344709_802197_724298.jpg
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News

Barry's rides into indoor cycling market with launch of new concept

Boutique fitness operator Barry's is entering the indoor cycling market with Barry's Ride – a new concept set to launch in the US this month (February 2020).

The two first Barry's Ride studios will be located in New York and Los Angeles, within or adjacent to existing Barry’s studios.

Described as a "lower impact Barry's experience", the concept will first be introduced as a pop-up experience, with the indoor cycling schedules being run separately from traditional classes in the Red Rooms.

The 50-minute Ride classes will offer HIIT-style indoor cycling paired with traditional Barry’s floor work.

"Just imagine replacing the treadmill with a bike and you’ve got the picture," a spokesperson for Barry's said.

Barry’s – formerly Barry's Bootcamp – was launched in 1998 and was one of the first "boutique" fitness brands.

It is majority-owned by private equity firm North Castle Partners. In October 2019, US financial service Bloomberg suggested that the company was looking to sell Barry's valuing the business at around US$700m.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Boutique fitness operator Barry's is entering the indoor cycling market with Barry's Ride – a new concept set to launch in the US this month (February 2020).
HAF,FIT,IND,PTS
imagesX/THUMB344709_802197_724298.jpg

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Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
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Les Mills
Les Mills