Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

BC SoftWear unveils new premium range following boom in demand for luxury spa textiles

We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes
– Barbara Cooke
Credit: BC Softwear

UK-based hotel and spa textiles supplier BC SoftWear has introduced a new ultra luxury range of spa linens and robes.

The SupremeSoft Deluxe and Pure Spa Deluxe ranges will include extra-large treatment towels with or without head holes, an Oxford pillowcase and an extra-large spa duvet. There will also be a more luxurious robe, with or without a wider collar for added comfort and luxury.

The robes will feature piped embroidery around the collar, cuffs, pockets and belt, as well as new streamlined ‘trouser pockets’, rather than the more traditional patch pockets.

Meanwhile, treatment towels will have rounded edges and binding around the hems for a spotless finish.

The collection will be available in white, pebble, slate grey and sage green – a new colour option.

For each item in the line there will be the option to select personalised embroidered logos and labels, as well as bespoke piping or binding around the edge in white, pebble, slate grey and sage green, or a bespoke colour.

Barbara Cooke, BC SoftWear’s founder and CEO, says: “We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes.

“Our five-star spa clients are requesting extra-large treatment towels – in an ultra-luxurious heavier weight, plus rounded corners and options for bespoke personalisation – to really up the sumptuousness of their offer, but still using the sustainable fabric from SupremeSoft. It’s increasingly what guests expect from a five-star spa.

“This collection has cleaner, neater lines thanks to the bespoke piped binding; the extra heavy weight means it feels truly extravagant. We opted to add a new colour, sage green, as spas are increasingly choosing an all-natural and biophilic design scheme and looking for linens to tie in with this.”

The high-end line will feature in white in the new Guerlain spa at Raffles London at the OWO when it opens later this year.

BC SoftWear also has plans to expand the range further with the addition of a deluxe blanket as an ultra-luxurious option for spas and hotels.

Company Details
BC Softwear
BC Softwear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. The products are designed for the most discerning customers, where quality and exceptional performance are the standard.

The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets. With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive reliable supply and exceptional customer service.
Address
Unit 2a St Peter’s Road, Maidenhead, Berkshire, SL6 7QU, UK
Telephone
+44 (0)845 210 4000
Related news

Eco-friendly luxury: BC Softwear creates compostable and biodegradable spa slippers

12 Aug 2024
BC Softwear has expanded its collection of towels, robes and spa linens with the introduction ...

BC SoftWear launches new Luxury Bio Slipper

06 Aug 2024
Leading supplier BC SoftWear has added a new sustainable slipper to its collection of luxury ...

BC SoftWear announces new EU distribution centre

28 May 2024
Spa textiles supplier, BC SoftWear, has opened the doors to a new distribution hub in ...
UK-based hotel and spa textiles supplier BC SoftWear has introduced a new ultra luxury range of spa linens and robes.
2023/THUMB351314_941795_289468.jpg
Latest News
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for ...
Latest News
Longevity is the most important motivator for today’s exercisers and social connection is key, according ...
Latest News
Until has opened its fourth club at Canary Wharf, in the iconic YY London building. ...
Latest News
Ben Allen has been appointed managing director at Common Bond. Having set the company up ...
Latest News
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has ...
Latest News
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be ...
Latest News
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising ...
Latest News
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional ...
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
Sponsored
The industry is embracing consumer-facing tech. Now it’s time to streamline back-of-house systems with Orbit4, says Daniel Jones
HCM promotional features
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
BLK BOX press release: Inside the build: David Grey Rehab
Successful rehabilitation requires more than treatment alone. It requires the right environment to rebuild strength, restore movement and help people return to everyday life, training and sport with confidence. BLK BOX has partnered with David Grey Rehab...
Featured press releases
Pure Energy Music press release: Pure Energy Music announced as Official Music Partner for Deka Manchester 2026
Pure Energy Music, the complete music and technology solution for the fitness industry, has been announced as Official Music Partner for Deka Manchester 2026, bringing music curated for fitness to one of the UK's largest fitness racing weekends.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

BC SoftWear unveils new premium range following boom in demand for luxury spa textiles

We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes
– Barbara Cooke
Credit: BC Softwear

UK-based hotel and spa textiles supplier BC SoftWear has introduced a new ultra luxury range of spa linens and robes.

The SupremeSoft Deluxe and Pure Spa Deluxe ranges will include extra-large treatment towels with or without head holes, an Oxford pillowcase and an extra-large spa duvet. There will also be a more luxurious robe, with or without a wider collar for added comfort and luxury.

The robes will feature piped embroidery around the collar, cuffs, pockets and belt, as well as new streamlined ‘trouser pockets’, rather than the more traditional patch pockets.

Meanwhile, treatment towels will have rounded edges and binding around the hems for a spotless finish.

The collection will be available in white, pebble, slate grey and sage green – a new colour option.

For each item in the line there will be the option to select personalised embroidered logos and labels, as well as bespoke piping or binding around the edge in white, pebble, slate grey and sage green, or a bespoke colour.

Barbara Cooke, BC SoftWear’s founder and CEO, says: “We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes.

“Our five-star spa clients are requesting extra-large treatment towels – in an ultra-luxurious heavier weight, plus rounded corners and options for bespoke personalisation – to really up the sumptuousness of their offer, but still using the sustainable fabric from SupremeSoft. It’s increasingly what guests expect from a five-star spa.

“This collection has cleaner, neater lines thanks to the bespoke piped binding; the extra heavy weight means it feels truly extravagant. We opted to add a new colour, sage green, as spas are increasingly choosing an all-natural and biophilic design scheme and looking for linens to tie in with this.”

The high-end line will feature in white in the new Guerlain spa at Raffles London at the OWO when it opens later this year.

BC SoftWear also has plans to expand the range further with the addition of a deluxe blanket as an ultra-luxurious option for spas and hotels.

Company Details
BC Softwear
BC Softwear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. The products are designed for the most discerning customers, where quality and exceptional performance are the standard.

The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets. With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive reliable supply and exceptional customer service.
Address
Unit 2a St Peter’s Road, Maidenhead, Berkshire, SL6 7QU, UK
Telephone
+44 (0)845 210 4000
Related news

Eco-friendly luxury: BC Softwear creates compostable and biodegradable spa slippers

12 Aug 2024
BC Softwear has expanded its collection of towels, robes and spa linens with the introduction ...

BC SoftWear launches new Luxury Bio Slipper

06 Aug 2024
Leading supplier BC SoftWear has added a new sustainable slipper to its collection of luxury ...

BC SoftWear announces new EU distribution centre

28 May 2024
Spa textiles supplier, BC SoftWear, has opened the doors to a new distribution hub in ...
UK-based hotel and spa textiles supplier BC SoftWear has introduced a new ultra luxury range of spa linens and robes.
2023/THUMB351314_941795_289468.jpg

Latest news

Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for
Longevity is the most important motivator for today’s exercisers and social connection is key, according
Until has opened its fourth club at Canary Wharf, in the iconic YY London building.
Ben Allen has been appointed managing director at Common Bond. Having set the company up
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three
Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan
Chequan Lewis is the new CEO of Crunch Fitness, taking over from Jim Rowley, who
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural
London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London,
A new brain clinic has opened in London, which uses non-invasive brain stimulation to treat
Good Boost’s digital exercise programmes are helping adults with MSK at a lower cost than
With Prime Minister, Keir Starmer, announcing his resignation this morning and Andy Burnham as a
Koru Health Club launched recently within Luxembourg’s multi-experience destination, GRID X, which combines culture, retail
Celebrating its 10th anniversary, Elevate has had its busiest show to date, with almost 200
A new report from Your Personal Training (YPT) suggests UK gym operators could be missing
1 - 20 of 12,300
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
Sponsored
The industry is embracing consumer-facing tech. Now it’s time to streamline back-of-house systems with Orbit4, says Daniel Jones
HCM promotional features
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Welcome to Elevate 2026
HCM magazine
UK market penetration has risen to 18 per cent – one of the highest globally, yet with 100 per cent of people seeing benefits when they exercise, how high could it go? Kath Hudson asks the experts…
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
BLK BOX press release: Inside the build: David Grey Rehab
Successful rehabilitation requires more than treatment alone. It requires the right environment to rebuild strength, restore movement and help people return to everyday life, training and sport with confidence. BLK BOX has partnered with David Grey Rehab...
Featured press releases
Pure Energy Music press release: Pure Energy Music announced as Official Music Partner for Deka Manchester 2026
Pure Energy Music, the complete music and technology solution for the fitness industry, has been announced as Official Music Partner for Deka Manchester 2026, bringing music curated for fitness to one of the UK's largest fitness racing weekends.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites