Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Awakn founder Kam Panesar plans five London sites and international expansion

Kam Panesar, founder and CEO of boutique fitness studio Awakn, has revealed plans to open sites across London – and ultimately take the brand global.

The first Awakn studio opened in London's Canary Wharf in October 2019.

The 6,000sq ft site spans two floors and features two studios: the Arena and the Zone.

Describing the Awakn concept, Panesar told HCM: "The Arena focuses on functional movements making you feel powerful as you 'Awakn Your Inner Athlete'.

"There's nothing more exhilarating than working as a team to flip a 200kg tyre or riding on top of a tank with the music pumping and the lights ablaze!

"The purpose of the Zone studio, meanwhile, is to push our customers out of their comfort zones. This is where growth occurs.

"The Zone has beautiful leather boxing bags hand-crafted in New Zealand, Technogym SkillRun treadmills and custom luxury benches I spent two years designing in partnership with Escape.

"To supplement our workouts, we will be offering rejuvenating activities, including meditation and yoga, allowing our customers to recover in order to make their workouts as optimal as possible."

Following the success of the first site, Panesar said he is "currently negotiating heads of terms" for a second site.

"Wheels are in motion to open at least five Awakns in London before expanding internationally," Panesar told HCM.

"I’m closely monitoring developments in Manchester, but also have active leads for locations in mainland Europe, the Middle East and Asia.

"We believe the world is certainly in need of some Awakn’ing."

Awakn’s pricing reflects the luxury offering, as prices are set at £22 per class.

Panesar says the brand's target market consists of "those who have been let down by regular gyms" and who have not achieved the desired results.

"Awakn is for everyone who understands the importance of fitness but finds traditional workout environments boring, intimidating or demotivating," he added.

To read a full interview with Kam Panesar, click here for the HCM January issue 2020

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News

Awakn founder Kam Panesar plans five London sites and international expansion

Kam Panesar, founder and CEO of boutique fitness studio Awakn, has revealed plans to open sites across London – and ultimately take the brand global.

The first Awakn studio opened in London's Canary Wharf in October 2019.

The 6,000sq ft site spans two floors and features two studios: the Arena and the Zone.

Describing the Awakn concept, Panesar told HCM: "The Arena focuses on functional movements making you feel powerful as you 'Awakn Your Inner Athlete'.

"There's nothing more exhilarating than working as a team to flip a 200kg tyre or riding on top of a tank with the music pumping and the lights ablaze!

"The purpose of the Zone studio, meanwhile, is to push our customers out of their comfort zones. This is where growth occurs.

"The Zone has beautiful leather boxing bags hand-crafted in New Zealand, Technogym SkillRun treadmills and custom luxury benches I spent two years designing in partnership with Escape.

"To supplement our workouts, we will be offering rejuvenating activities, including meditation and yoga, allowing our customers to recover in order to make their workouts as optimal as possible."

Following the success of the first site, Panesar said he is "currently negotiating heads of terms" for a second site.

"Wheels are in motion to open at least five Awakns in London before expanding internationally," Panesar told HCM.

"I’m closely monitoring developments in Manchester, but also have active leads for locations in mainland Europe, the Middle East and Asia.

"We believe the world is certainly in need of some Awakn’ing."

Awakn’s pricing reflects the luxury offering, as prices are set at £22 per class.

Panesar says the brand's target market consists of "those who have been let down by regular gyms" and who have not achieved the desired results.

"Awakn is for everyone who understands the importance of fitness but finds traditional workout environments boring, intimidating or demotivating," he added.

To read a full interview with Kam Panesar, click here for the HCM January issue 2020

Sign up for FREE ezines & magazines

News

The number of people in the US with a health club membership has increased by
DW Fitness First has extended its partnership with corporate fitness sales specialist Gympass, to increase
A global touch study has been launched to “explore our attitudes towards the physical experience
Food labelling that shows the amount of exercise needed to burn off the calories in
The team at unusually named studio //3877 has created a boxing gym in Washington, D.C.,
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1 - 15 of 11,272
Features
feature
It was important we offer a true health club experience by creating a social environment to differentiate us from other leisure facilities - Ian Riches, club director, Odyssey Health Club
Features
Design
Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market
Features
feature
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POST YOUR JOB
Featured supplier news
Featured supplier: WEXO: The definitive cross training solution
A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.
Featured supplier news
Featured supplier: Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: EZ-Runner Systems Ltd
With over 600 clients worldwide in Spa, Golf, Health Club, Hotel and Kids Play Leisure, ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Locking solutions
Ojmar: Locking solutions
Fitness equipment
FunXtion International BV: Fitness equipment
Fitness software
Go Do.Fitness: Fitness software
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
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Diary dates
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Worldwide, Various,
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab