Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Auro fitness app democratises personalised training

I wanted to make personalised instruction available to one and all
– Anta Pattabiraman, Auro CEO and co-founder

Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.

Developed by a team of personal trainers, the classes, which can be carried out both inside or outside the gym, range from outdoor running, walking, treadmill, X-trainer, strength training, spinning, rowing, yoga and stretching.

Workouts are designed to be delivered audibly so that users don't get distracted by having to look down at a screen during their workout, although it does feature images and gifs to demonstrate the form and technique of a particular exercise.

In addition, Auro features patented AI-based algorithms that analyse multiple input streams in order to 'hyper-personalise' the experience.

Auro CEO and co-founder Anta Pattabiraman says: "There are 9.7 million gym members in the UK, yet only 250,000 use personal trainers because of the cost. Without personalised instruction, most people get demotivated and don't make the most of their gym membership/fitness schedule. I fundamentally believed that this could be changed. I wanted to make personalised instruction available to one and all."

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Company Details
Auro
Auro provides high-quality audio fitness workouts
Website
aurofit.co
Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.
imagesX/THUMB344277_716263_119789.jpg
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Adala Bolto

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Aaron Brooks-Thornett

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A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
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It’s no mistake that many successful boutiques have a baller brand strategist sitting at their core
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News

Auro fitness app democratises personalised training

I wanted to make personalised instruction available to one and all
– Anta Pattabiraman, Auro CEO and co-founder

Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.

Developed by a team of personal trainers, the classes, which can be carried out both inside or outside the gym, range from outdoor running, walking, treadmill, X-trainer, strength training, spinning, rowing, yoga and stretching.

Workouts are designed to be delivered audibly so that users don't get distracted by having to look down at a screen during their workout, although it does feature images and gifs to demonstrate the form and technique of a particular exercise.

In addition, Auro features patented AI-based algorithms that analyse multiple input streams in order to 'hyper-personalise' the experience.

Auro CEO and co-founder Anta Pattabiraman says: "There are 9.7 million gym members in the UK, yet only 250,000 use personal trainers because of the cost. Without personalised instruction, most people get demotivated and don't make the most of their gym membership/fitness schedule. I fundamentally believed that this could be changed. I wanted to make personalised instruction available to one and all."

Sign up for FREE ezines & magazines
Company Details
Auro
Auro provides high-quality audio fitness workouts
Website
aurofit.co
Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.
imagesX/THUMB344277_716263_119789.jpg

News

Technogym has announced a new initiative designed to find the stars of the future. The
A number of US gym operators are facing lawsuits over their handling of membership fee
1Rebel, the London-based boutique studio operator, has announced a new initiative to help support its
One of the factors that has made the coronavirus outbreak so severe across the globe
Mindfulness app provider, Headspace, is making a bid to support US-based healthcare professionals curb anxiety
Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently
EMD UK
EMD UK
Incorpore and MoveGB are pleased to announce they have entered into a landmark partnership, combining
Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers
Fitness professionals should use the coronavirus-induced lockdown – where possible – to enhance their knowledge
The US government has passed a motion that will see gig workers, independent contractors and
The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according
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Physical activity sector bodies have welcomed the government's measures to help the UK's self-employed workers
Barnsgrove Health and Wellness Club
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Professional tennis player, Marcus Willis, has been announced as the after-dinner speaker at active-net 2020,
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Alliance Leisure
Alliance Leisure
1 - 15 of 11,348
Features
Supplier showcase
DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
Features
New Opening
Dubbed Ireland’s priciest health club, the new Eden One in Dublin fuses fitness and wellness with a boutique vibe. MD Charlie Bourne explains the vision
Features
Promotional feature
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
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HCM research
Researchers say obesity ‘should be considered as premature ageing’, with some negative effects on the immune system being permanent and not reversible by weight loss
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Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
People
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Aaron Brooks-Thornett

Freely Given PT: founder
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Tom Moos

Founder, Saints & Stars
We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
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Amanda Daley

Professor of behavioural medicine, Loughborough University
PACE labelling would be a simple, user-friendly way of informing people, at a glance, of the amount of physical activity required for the food they are considering eating
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Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
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Glen Hall

MD, Parkwood Leisure
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with a RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Management software
Fisikal: Management software
Fitness equipment
FunXtion International BV: Fitness equipment
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness software
Go Do.Fitness: Fitness software
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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Zimmer MedizinSysteme GmbH / icelab
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