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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Auro fitness app democratises personalised training

I wanted to make personalised instruction available to one and all
– Anta Pattabiraman, Auro CEO and co-founder

Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.

Developed by a team of personal trainers, the classes, which can be carried out both inside or outside the gym, range from outdoor running, walking, treadmill, X-trainer, strength training, spinning, rowing, yoga and stretching.

Workouts are designed to be delivered audibly so that users don't get distracted by having to look down at a screen during their workout, although it does feature images and gifs to demonstrate the form and technique of a particular exercise.

In addition, Auro features patented AI-based algorithms that analyse multiple input streams in order to 'hyper-personalise' the experience.

Auro CEO and co-founder Anta Pattabiraman says: "There are 9.7 million gym members in the UK, yet only 250,000 use personal trainers because of the cost. Without personalised instruction, most people get demotivated and don't make the most of their gym membership/fitness schedule. I fundamentally believed that this could be changed. I wanted to make personalised instruction available to one and all."

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Company Details
Auro
Auro provides high-quality audio fitness workouts
Website
aurofit.co
Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.
imagesX/THUMB344277_716263_119789.jpg
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News

Auro fitness app democratises personalised training

I wanted to make personalised instruction available to one and all
– Anta Pattabiraman, Auro CEO and co-founder

Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.

Developed by a team of personal trainers, the classes, which can be carried out both inside or outside the gym, range from outdoor running, walking, treadmill, X-trainer, strength training, spinning, rowing, yoga and stretching.

Workouts are designed to be delivered audibly so that users don't get distracted by having to look down at a screen during their workout, although it does feature images and gifs to demonstrate the form and technique of a particular exercise.

In addition, Auro features patented AI-based algorithms that analyse multiple input streams in order to 'hyper-personalise' the experience.

Auro CEO and co-founder Anta Pattabiraman says: "There are 9.7 million gym members in the UK, yet only 250,000 use personal trainers because of the cost. Without personalised instruction, most people get demotivated and don't make the most of their gym membership/fitness schedule. I fundamentally believed that this could be changed. I wanted to make personalised instruction available to one and all."

Sign up for FREE ezines & magazines
Company Details
Auro
Auro provides high-quality audio fitness workouts
Website
aurofit.co
Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.
imagesX/THUMB344277_716263_119789.jpg

News

Technogym has announced a new initiative designed to find the stars of the future. The
A number of US gym operators are facing lawsuits over their handling of membership fee
1Rebel, the London-based boutique studio operator, has announced a new initiative to help support its
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MyZone
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1 - 15 of 11,348
Features
feature
Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
Features
Supplier showcase
DW Fitness First and Gympass have extended their partnership to attract more corporate customers
Features
Research
A new study by Decathlon looks at the most popular types of physical activity by region and time of year, revealing some interesting insights into the health and fitness industry
Features
Supplier showcase
DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
Features
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Researchers say obesity ‘should be considered as premature ageing’, with some negative effects on the immune system being permanent and not reversible by weight loss
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Great changing rooms are one of the main reasons people join a gym. Get inspired by HCM’s roundup of the latest high-end installations
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Is the health and fitness industry more geared up to meet the needs of extroverts and overlooking more introverted customers? Kath Hudson investigates
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Duncan Jefford

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Tom Moos

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We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
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Dr Ollie Lawton

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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Octane Fitness: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Monster Padlocks: Locking solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
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Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
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Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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Diary dates
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