GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Aromatherapy Associates unveils luxury Bath Butler Service for spa and hotel partners

This experience offers spas a unique opportunity to enhance guest satisfaction, drive additional revenue and promote retail sales
– Serina Sandhu
Credit: Aromatherapy Associates

Aromatherapy Associates has unveiled an innovative new in-room wellbeing offering: the Bath Butler service.

This exclusive service, now available to hotel and spa partners, allows guests to select from five distinctive bathing routines each designed to deliver a unique sensory and wellness experience.

After guests make their selection, a dedicated member of the spa or hotel team will visit their room to prepare the bath, explain the usage and benefits of each product and ensure a truly indulgent experience.

“The new Bath Butler service perfectly embodies our mission to enhance people’s everyday wellbeing through personalised, luxury care,” said Serina Sandhu, chief commercial officer at Aromatherapy Associates.

“This in-room experience not only allows guests to experience the therapeutic benefits of aromatherapy and bathing, but for spas it offers a unique opportunity to enhance guest satisfaction, drive additional revenue and promote retail sales.”

The five routines on offer include:

The Relax Bath

Banish sleepless nights and drift into a peaceful slumber with the Deep Relax Bath & Shower Oil, accompanied by a Deep Relax Sleep Mist and Deep Relax Body Butter for a restorative night’s sleep.

The De-Stress BathPress pause on a busy day and indulge with the Rose Pink Clay Mask before the De-Stress Mind Bath & Shower Oil soothes the senses. The routine is completed with tension-melting De-Stress Muscle Gel for the ultimate unwind.

The Muscle Bath

Ease tired muscles with the soothing De-Stress Muscle Bath & Shower Oil after a revitalising Rose Pink Clay Mask detoxifies the skin. Finish with the invigorating De-Stress Muscle Gel for a deeply restorative experience.

The Couple’s BathEmbark on a journey of shared relaxation, starting with a revitalising Revive Exfoliator. Lift the spirits with Revive Evening Bath & Shower Oil and Rose Body Cream for a luxurious moment of bliss for you and your partner.

The Skin-Saviour Bath

Nurture the skin with the uplifting powers of rose, beginning with a gentle exfoliation with a Triple Rose Exfoliator, followed by a purifying Rose Pink Clay Mask. Finally, hydrating Rose Body Cream leaves the skin radiant and deeply nourished.

Company Details
Aromatherapy Associates Ltd
Aromatherapy Associates is a world-leading British wellness brand that has pioneered the transformative power of essential oils since 1985. Hand-blended in London using 100% natural, ethically sourced ingredients, their award-winning products and treatments support physical, mental, and emotional wellbeing. Proudly B Corp Certified, the brand combines heritage, sustainability, and luxury. From the iconic Bath & Shower Oils to cutting-edge Psychodermatology facials and the Atomiser Connect diffuser, Aromatherapy Associates delivers innovative solutions with exceptional results. Trusted by spas globally, the brand provides bespoke treatments, expert training, and tailored business support to address wellbeing needs like sleep, stress relief, and emotional balance.
Address
No 6, Great West Trading Estate, Great West Road, Brentford, Middlesex TW8 9DN
Telephone
+44 (0)20 8569 7030
Related news

Discover a renewed you – transform the spa experience with Aromatherapy Associates

17 Jan 2025
As the new year begins, Aromatherapy Associates invites you to embrace the growing demand for ...

Aromatherapy Associates develops ritual for Mandarin Oriental Barcelona and appoints new head of spa sales for EMEA & corporate

10 Dec 2024
Aromatherapy Associates, a luxury British spa and wellness brand, has created an exclusive new treatment ...

Aromatherapy Associates' new skincare range to champion mind and skin connection

18 Apr 2023
Aromatherapy Associates is preparing to unveil a brand new 11-piece skincare collection accompanied by three ...
Aromatherapy Associates has unveiled an innovative new in-room wellbeing offering: the Bath Butler service.
2024/THUMB353607_200485_51103.jpg
Latest News
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness ...
Latest News
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with ...
Latest News
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping ...
Latest News
Anytime Fitness opened more than one club a day in 2025 and is on track ...
Latest News
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating ...
Latest News
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called ...
Latest News
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a ...
Latest News
The Gym Group, has announced that it's sustained positive trading momentum has continued through the ...
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]
HCM magazine
The new CEO of UK Active talks to HCM about the gym-curious and why he believes the sector can double in size by the end of the next decade
HCM magazine
We’ve reduced the level of council investment over the last three years by 40 per cent and increased our turnover by 9 per cent
HCM magazine
Software suppliers explain how AI, automation and connected digital experiences can work for the good of operators and consumers
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Fold
Fold is the company behind the UK's leading at home foldable reformer pilates bed, bringing ...
Company profiles
Company profile: Innerva
Innerva are a UK manufacturer of ‘Power Assisted Exercise’ equipment for older adults, those with ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Studio transformation completed at Burscough Wellbeing and Leisure Hub
Alliance Leisure are proud to have supported West Lancashire Borough Council to deliver a £300,000 studio transformation project at Burscough Wellbeing and Leisure Hub, creating a dedicated group exercise space designed to meet growing demand for fitness
Featured press releases
Pure Energy Music press release: Could you be the last one standing? The new 3½-minute fitness challenge everyone's talking about
#HoldThatBody is a new 3½-minute fitness challenge inviting people everywhere to put their strength, determination and staying power to the test. All you need is a squat or a press- up, one specially engineered soundtrack and the determination not to give up.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

Aromatherapy Associates unveils luxury Bath Butler Service for spa and hotel partners

This experience offers spas a unique opportunity to enhance guest satisfaction, drive additional revenue and promote retail sales
– Serina Sandhu
Credit: Aromatherapy Associates

Aromatherapy Associates has unveiled an innovative new in-room wellbeing offering: the Bath Butler service.

This exclusive service, now available to hotel and spa partners, allows guests to select from five distinctive bathing routines each designed to deliver a unique sensory and wellness experience.

After guests make their selection, a dedicated member of the spa or hotel team will visit their room to prepare the bath, explain the usage and benefits of each product and ensure a truly indulgent experience.

“The new Bath Butler service perfectly embodies our mission to enhance people’s everyday wellbeing through personalised, luxury care,” said Serina Sandhu, chief commercial officer at Aromatherapy Associates.

“This in-room experience not only allows guests to experience the therapeutic benefits of aromatherapy and bathing, but for spas it offers a unique opportunity to enhance guest satisfaction, drive additional revenue and promote retail sales.”

The five routines on offer include:

The Relax Bath

Banish sleepless nights and drift into a peaceful slumber with the Deep Relax Bath & Shower Oil, accompanied by a Deep Relax Sleep Mist and Deep Relax Body Butter for a restorative night’s sleep.

The De-Stress BathPress pause on a busy day and indulge with the Rose Pink Clay Mask before the De-Stress Mind Bath & Shower Oil soothes the senses. The routine is completed with tension-melting De-Stress Muscle Gel for the ultimate unwind.

The Muscle Bath

Ease tired muscles with the soothing De-Stress Muscle Bath & Shower Oil after a revitalising Rose Pink Clay Mask detoxifies the skin. Finish with the invigorating De-Stress Muscle Gel for a deeply restorative experience.

The Couple’s BathEmbark on a journey of shared relaxation, starting with a revitalising Revive Exfoliator. Lift the spirits with Revive Evening Bath & Shower Oil and Rose Body Cream for a luxurious moment of bliss for you and your partner.

The Skin-Saviour Bath

Nurture the skin with the uplifting powers of rose, beginning with a gentle exfoliation with a Triple Rose Exfoliator, followed by a purifying Rose Pink Clay Mask. Finally, hydrating Rose Body Cream leaves the skin radiant and deeply nourished.

Company Details
Aromatherapy Associates Ltd
Aromatherapy Associates is a world-leading British wellness brand that has pioneered the transformative power of essential oils since 1985. Hand-blended in London using 100% natural, ethically sourced ingredients, their award-winning products and treatments support physical, mental, and emotional wellbeing. Proudly B Corp Certified, the brand combines heritage, sustainability, and luxury. From the iconic Bath & Shower Oils to cutting-edge Psychodermatology facials and the Atomiser Connect diffuser, Aromatherapy Associates delivers innovative solutions with exceptional results. Trusted by spas globally, the brand provides bespoke treatments, expert training, and tailored business support to address wellbeing needs like sleep, stress relief, and emotional balance.
Address
No 6, Great West Trading Estate, Great West Road, Brentford, Middlesex TW8 9DN
Telephone
+44 (0)20 8569 7030
Related news

Discover a renewed you – transform the spa experience with Aromatherapy Associates

17 Jan 2025
As the new year begins, Aromatherapy Associates invites you to embrace the growing demand for ...

Aromatherapy Associates develops ritual for Mandarin Oriental Barcelona and appoints new head of spa sales for EMEA & corporate

10 Dec 2024
Aromatherapy Associates, a luxury British spa and wellness brand, has created an exclusive new treatment ...

Aromatherapy Associates' new skincare range to champion mind and skin connection

18 Apr 2023
Aromatherapy Associates is preparing to unveil a brand new 11-piece skincare collection accompanied by three ...
Aromatherapy Associates has unveiled an innovative new in-room wellbeing offering: the Bath Butler service.
2024/THUMB353607_200485_51103.jpg

Latest news

Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping
Anytime Fitness opened more than one club a day in 2025 and is on track
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a
The Gym Group, has announced that it's sustained positive trading momentum has continued through the
Hyrox has announced it will be working with a second charity in the upcoming season
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone
The LifeFit Group continues its buy and build strategy with the acquisition of the Fitness
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for
Longevity is the most important motivator for today’s exercisers and social connection is key, according
Until has opened its fourth club at Canary Wharf, in the iconic YY London building.
Panatta brought together four of the most influential figures in bodybuilding history on the stage
Ben Allen has been appointed managing director at Common Bond. Having set the company up
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has
1 - 20 of 12,300
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]
HCM magazine
The new CEO of UK Active talks to HCM about the gym-curious and why he believes the sector can double in size by the end of the next decade
HCM magazine
We’ve reduced the level of council investment over the last three years by 40 per cent and increased our turnover by 9 per cent
HCM magazine
Software suppliers explain how AI, automation and connected digital experiences can work for the good of operators and consumers
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
HCM magazine
Shaping the future of the sector with a clear mission, unified voice and open channels of communication. This is the ambition of UK Active’s new chair
HCM magazine
World Athletics president, Sebastian Coe talks to Liz Terry about the launch of Run X in partnership with Technogym
HCM magazine
A new report puts physical activity at the heart of healthcare, says Muir Gray
HCM magazine
New legislation is exposing weakness and potential liabilities in the management of customer data in health clubs, says Andy Chesterman
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
The fitness industry is mourning the passing of Les Mills, a founding father of fitness, as Kath Hudson reports
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Fold
Fold is the company behind the UK's leading at home foldable reformer pilates bed, bringing ...
Company profiles
Company profile: Innerva
Innerva are a UK manufacturer of ‘Power Assisted Exercise’ equipment for older adults, those with ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Studio transformation completed at Burscough Wellbeing and Leisure Hub
Alliance Leisure are proud to have supported West Lancashire Borough Council to deliver a £300,000 studio transformation project at Burscough Wellbeing and Leisure Hub, creating a dedicated group exercise space designed to meet growing demand for fitness
Featured press releases
Pure Energy Music press release: Could you be the last one standing? The new 3½-minute fitness challenge everyone's talking about
#HoldThatBody is a new 3½-minute fitness challenge inviting people everywhere to put their strength, determination and staying power to the test. All you need is a squat or a press- up, one specially engineered soundtrack and the determination not to give up.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites