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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Anytime Fitness parent Self Esteem Brands acquires The Bar Method – reveals worldwide franchise plans

The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness
– Dave Mortensen

Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a low-impact fitness franchise with 123 studios across US and Canada – for an undisclosed sum.

The Bar Method was developed by founder Burr Leonard and its flagship studio opened in San Francisco in 2001.

Self Esteem Brands plans will initially continue to offer new franchise territories throughout North America, but Dave Mortensen, co-founder and president of Self Esteem Brands, revealed that the company will begin exploring additional opportunities for The Bar Method internationally.

"The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness," Mortensen said.

"The concept was created under the guidance of physical therapists to ensure it is safe and effective for clients spanning a wide range of abilities, including those with physical limitations and injuries."

Jay DeCoons, the CEO of The Bar Method since 2015, will remain with the company, serving as brand president.

The new acquisition will sit alongside Self Esteem Brand's existing franchises – Anytime Fitness, the world's largest fitness chain; Basecamp Fitness, a HIIT class-based concept; and beauty chain Waxing the City.

The Bar Method founder Burr Leonard added: "For many years it has been my goal to empower clients of all ages and physical abilities to build beautiful, lean, toned and healthy bodies for life.

"Self Esteem Brands' franchising experience, and ability to scale rapidly, will enable thousands of additional clients to be the best version of themselves by building strength, grace and poise."

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Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a low- impact fitness franchise with 123 studios across US and Canada – for an undisclosed sum.
HAF,FIT,IND,PTS
imagesX/THUMB343017_343132_161577.jpg
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News

Anytime Fitness parent Self Esteem Brands acquires The Bar Method – reveals worldwide franchise plans

The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness
– Dave Mortensen

Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a low-impact fitness franchise with 123 studios across US and Canada – for an undisclosed sum.

The Bar Method was developed by founder Burr Leonard and its flagship studio opened in San Francisco in 2001.

Self Esteem Brands plans will initially continue to offer new franchise territories throughout North America, but Dave Mortensen, co-founder and president of Self Esteem Brands, revealed that the company will begin exploring additional opportunities for The Bar Method internationally.

"The Bar Method has tremendous growth potential and we believe it will appeal to a different type of consumer than those who choose Anytime Fitness or Basecamp Fitness," Mortensen said.

"The concept was created under the guidance of physical therapists to ensure it is safe and effective for clients spanning a wide range of abilities, including those with physical limitations and injuries."

Jay DeCoons, the CEO of The Bar Method since 2015, will remain with the company, serving as brand president.

The new acquisition will sit alongside Self Esteem Brand's existing franchises – Anytime Fitness, the world's largest fitness chain; Basecamp Fitness, a HIIT class-based concept; and beauty chain Waxing the City.

The Bar Method founder Burr Leonard added: "For many years it has been my goal to empower clients of all ages and physical abilities to build beautiful, lean, toned and healthy bodies for life.

"Self Esteem Brands' franchising experience, and ability to scale rapidly, will enable thousands of additional clients to be the best version of themselves by building strength, grace and poise."

Sign up for FREE ezines & magazines
Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a low- impact fitness franchise with 123 studios across US and Canada – for an undisclosed sum.
HAF,FIT,IND,PTS
imagesX/THUMB343017_343132_161577.jpg

News

Gympass has launched a new digital platform as a response to the increase in demand
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had
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The number of people signing up for memberships at Planet Fitness has been at 2019
Gyms in England could be open in July if lobbying by the fitness industry comes
A survey by Savanta ComRes, in partnership with Sport England, has studied the impact of
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Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
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With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
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The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
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The good news? People are changing their exercise habits in lockdown, becoming more active and spending more time exercising with their children, according to new research
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Job search
POST YOUR JOB
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Fisikal: Management software
Skincare
Sothys: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Monster Padlocks: Locking solutions
Spa software
SpaBooker: Spa software
Property & Tenders
Greywell, Hampshire
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Property & Tenders
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Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
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Diary dates
21-24 Sep 2020
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