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Health Club Management

Health Club Management

News

Amanda Daley: change food labelling to get people more active

If people know they have to do a 95-minute run to work off a medium-sized pizza, they’ll probably decide to go without it!
– Amanda Daley

Food labelling that shows the amount of exercise needed to burn off the calories in food items would result in people re-thinking their eating habits – as well as get them more physically active.

According to Amanda Daley, professor of behavioural medicine at Loughborough University, the physical activity calorie equivalent (PACE) would provide a simple, user-friendly way of informing people of the amount of physical activity required to burn off the food they are considering eating.

Speaking to HCM, Daley said: "PACE labelling would use a small symbol to show people how long they would need to walk or run in order to burn off the calories in the food they eat.

"For example, a 400-calorie chocolate muffin would take 70 minutes of walking or 40 of running to burn off.

"There’s only limited evidence to show that nutritional information, such as calorie content, works. Most people find it too confusing as it doesn’t provide any context.

"As people only spend a few seconds looking at food and deciding whether to buy it, a simple, easily understandable approach is needed."

Daley adds that the labelling would use one single activity, which people understand.

"PACE would use walking – because it’s an activity everyone can relate to – and running," she said.

"Most people wouldn’t consider running, so if they know they have to do a 95-minute run to work off a medium-sized pizza, they’ll probably decide to go without it!"

• To read the full interview with Amanda Daley, click here for the February 2020 issue of HCM.

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News

Amanda Daley: change food labelling to get people more active

If people know they have to do a 95-minute run to work off a medium-sized pizza, they’ll probably decide to go without it!
– Amanda Daley

Food labelling that shows the amount of exercise needed to burn off the calories in food items would result in people re-thinking their eating habits – as well as get them more physically active.

According to Amanda Daley, professor of behavioural medicine at Loughborough University, the physical activity calorie equivalent (PACE) would provide a simple, user-friendly way of informing people of the amount of physical activity required to burn off the food they are considering eating.

Speaking to HCM, Daley said: "PACE labelling would use a small symbol to show people how long they would need to walk or run in order to burn off the calories in the food they eat.

"For example, a 400-calorie chocolate muffin would take 70 minutes of walking or 40 of running to burn off.

"There’s only limited evidence to show that nutritional information, such as calorie content, works. Most people find it too confusing as it doesn’t provide any context.

"As people only spend a few seconds looking at food and deciding whether to buy it, a simple, easily understandable approach is needed."

Daley adds that the labelling would use one single activity, which people understand.

"PACE would use walking – because it’s an activity everyone can relate to – and running," she said.

"Most people wouldn’t consider running, so if they know they have to do a 95-minute run to work off a medium-sized pizza, they’ll probably decide to go without it!"

• To read the full interview with Amanda Daley, click here for the February 2020 issue of HCM.

Sign up for FREE ezines & magazines

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The US government has passed a motion that will see gig workers, independent contractors and
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Features
feature
Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
Features
Research
A new study by Decathlon looks at the most popular types of physical activity by region and time of year, revealing some interesting insights into the health and fitness industry
Features
Supplier showcase
Pulse Fitness has collaborated with luxury health club operator Third Space to supply state-the-art strength equipment to its new site in London
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Supplier showcase
DW Fitness First and Gympass have extended their partnership to attract more corporate customers
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Promotional feature
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The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with a RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
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promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
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Click on a catalogue to view it online
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