Hospitality giant Accor has unveiled a new white paper exploring eight key pathways for navigating business, society and leadership toward a future where human wellbeing and fulfilment are essential priorities.

Titled The Road Map Towards a Transformational Well-Being Culture, the report is part of Accor’s ongoing Health to Wealth initiative, designed to explore the world’s state of wellbeing and the defining issues of our time.

Launched in May 2022, the Health to Wealth initiative has already seen Accor produce a 12-episode podcast series featuring leading industry names – such as Wim Hof and Thierry Malleret – as well as an entrepreneurial wellness start-up challenge in Paris in collaboration with VivaTech. Like the Health to Wealth podcast series, the white paper was curated by Well Intelligence, in partnership with Accor.

The report highlights eight pathways for businesses, governments and organisations to consider as they plot their own roadmaps toward a culture of wellbeing. Some of the findings draw on insights shared by the speakers in the Health to Wealth podcast series.

Accor’s eight key pathways include:

Wellbeing is body and mind – The link between mental and physical wellbeing has been widely documented and these learnings are yielding innovative neuroscientific technology with psychological and physiological benefits.

Measurement can optimise wellbeing – Governments, health organisations and corporations are called upon to collect more comprehensive and meaningful health data – and act on it to improve the numbers.

Our wellbeing starts with our finances – With a longer-term goal to achieve a more equal distribution of wealth, it’s essential to help people manage money and financial stress, while offering affordable wellbeing solutions.

Access to wellbeing needs to be fully democratic – Wellbeing must be inclusive, available, accessible and achievable for everyone, regardless of wealth, gender, race, nationality, sexuality or ability.

Joined-up thinking is required – As organisations, corporations and nations connect their ideas and actions to a wider eco-system, the improving health of their populations leads to richer, more robust economies.

Technology must become a positive force – Empowering individuals to have control over their data, privacy and safety while improving the quality of data that is shared, collected and used, is a positive force for change.

Our own wellbeing is entwined with our planet – How we use the world’s precious resources is critical to a sense of wellbeing in the world, ensuring our air, food and water supplies are safe, nourishing, and sustainable.

Wellbeing transcends cultural differences – The desire to be well is a universal aspiration and essential to being human; if recognised as a cornerstone of public policy, it can be the engine that transforms the world.

“Accor is seeking to drive transformational change, supporting a shift toward the emergence of a wellbeing economy, with an earnest desire to help people, businesses, and communities achieve their priorities for alignment and prosperity,” said Emlyn Brown, Accor's global vice president of wellbeing.

“The Health to Wealth white paper demonstrates that wellbeing must be recognised as an imperative for all if we are to maintain the equilibrium of our lives, our society and our planet.”

To read and download The Road Map Towards a Transformational Well-Being Culture in full, follow this link.