Latest news
32Red acquires Bet Direct in time for World Cup
By
UK casino and poker operator 32Red has acquired telephone and internet betting company Bet Direct from Sportech for £11m.
The deal includes a cash consideration of £12.5m, less Bet Direct’s customer balances liability of approximately £1.5m.
32Red has placed five million new ordinary shares in a move designed to raise £6m to help fund the acquisition.
Bet Direct offers telephone, internet, interactive television and mobile telephone sports betting as well as internet casino, poker and fixed odds games. The deal comes in time for 32Red to benefit from increased levels of betting during the football World Cup, which kicks off on 9 June.
Ed Ware, chief executive of 32Red, said: “The acquisition of Bet Direct fits the strategic objectives of 32Red extremely well, providing a much enlarged customer database and the ability to offer the full portfolio of betting and gaming products through a variety of distribution channels.
“Our combined UK focus has enabled both management teams to identify areas of marketing cross-over, areas for review and customer recruitment and retention opportunities.”
Gibraltar-based 32Red floated on the Alternative Investment Market (AIM) in September 2005 and announced in April 2006 that 32Red.com is the official sponsor of Aston Villa FC for the 2006-7 and 2007-8 seasons.
UK casino and poker operator 32Red has acquired telephone and internet betting company Bet Direct from Sportech for £11m.
NULL,NULL,NULL,NULL,NULL,NULL,NULL,EAG,NULL,NULL,NULL,NULL,NULL,NULL,COL,NULL,NULL,NULL,NULL,NULL
270905-32red.jpg
Latest news
12 Jun 2026
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout
12 Jun 2026
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch
10 Jun 2026
Premium London health club, KX Chelsea, is gearing up to unveil its most significant redevelopment
10 Jun 2026
Researchers in the US have identified an antibody which could greatly reduce the loss of
09 Jun 2026
Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of
09 Jun 2026
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
08 Jun 2026
The 20th State of the Industry Report from LeisureDB has revealed a resilient, expanding and
08 Jun 2026
Purpose Brands has announced its entry into the Italian market, having sold the franchise rights
08 Jun 2026
Fitness First UK is integrating red light therapy into its yoga and Pilates classes through
05 Jun 2026
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and
05 Jun 2026
Technogym has announced the launch of the Run X World Treadmill Championship, the first world
05 Jun 2026
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
05 Jun 2026
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms. The company
03 Jun 2026
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already
03 Jun 2026
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer,
01 Jun 2026
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch
01 Jun 2026
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes,
29 May 2026
PureGym is encouraging people to step away from their screens and go for a walk,
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
29 May 2026
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a
28 May 2026
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square,
London and revealed a range of new launches
HCM promotional features
Promotion
Performance Health Systems, manufacturer of Power Plate,
has a new CEO, with an ambitious vision for the company
HCM promotional features
Sponsored
Pulse Fitness has created a
new health club delivering an
elevated wellness experience
HCM promotional features
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
HCM magazine
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
HCM People
Jamie Clements
The Breath Coach“I experienced a blissful feeling of joy I hadn’t felt since I was a kid”
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
HCM magazine
HCM People
Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Designing multi-functional
spaces can lead to
fewer bottlenecks at
peak times. Julie Cramer
investigates the latest kit
and inspiring installations
HCM magazine
Record market penetration in the UK
fitness sector masks a deeper shift
around consumer engagement, according
to a report from Grant Thornton and
UK Active, as Liz Terry reports
HCM magazine
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
Featured supplier news
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer.
Company profiles
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, Active IQ offers over ...
Company profiles
CoverMe Fitness, an app for seamless, on-demand management and cover solutions for sports and fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa and beauty equipment
Fitness tracking platform
Hot tubs
Industrial washing machines
Water experiences and hydrotherapy solutions
Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
Search news, features & products:
Find a supplier:
