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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

1Rebel partners with Technogym to launch at-home fitness platform

With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly
– James Balfour

Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.

The new Ride Live service will combine live classes streamed from 1Rebel's studio in Londons Victoria – as well as a library of on-demand sessions – with the Technogym Bike, which consumers can purchase for home use.

The Technogym bike has been priced at £2,450 and the subscription for unlimited classes on the 1Rebel channel will cost £39 a month.

Launched in 2015 by James Balfour and Giles Dean, 1Rebel currently has six clubs in London and three others in the pipeline. It has also revealed plans to take the concept global.

Co-founder James Balfour said: "1Rebel has made its mark as a disruptor brand with a loyal following.

"Now, we want to extend our ‘fitness as entertainment’ concept directly into consumer’s homes.

"Not only will this partnership with Technogym allow us to challenge an existing market with our premium class offerings, it will transport consumers into our revolutionary Victoria studio, empowering RIDE members to take our bold and unapologetic values from their homes.

"With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly."

The tie-up with 1Rebel is part of Technogym's global Live service. Launched in March this year, In addition to 1Rebel classes, Technogym Live will also feature content from other boutique operators – with Virgin Active Revolution in Milan, Italy and Rumble in New York, US already signed up.

Speaking of the service in April, Nerio Alessandri, Technogym president and founder, said the launch of Technogym Live represents a "key stage of the industry’s growth and development journey".

"In the last 35 years innovation has always been Technogym's priority for the industry’s growth, to create unique and irresistible experiences for end users and to guarantee value for operators," he explained.

Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.
HAF,FIT,IND,PTS,TEC
imagesX/THUMB343642_917449_51856.jpg
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News

1Rebel partners with Technogym to launch at-home fitness platform

With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly
– James Balfour

Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.

The new Ride Live service will combine live classes streamed from 1Rebel's studio in Londons Victoria – as well as a library of on-demand sessions – with the Technogym Bike, which consumers can purchase for home use.

The Technogym bike has been priced at £2,450 and the subscription for unlimited classes on the 1Rebel channel will cost £39 a month.

Launched in 2015 by James Balfour and Giles Dean, 1Rebel currently has six clubs in London and three others in the pipeline. It has also revealed plans to take the concept global.

Co-founder James Balfour said: "1Rebel has made its mark as a disruptor brand with a loyal following.

"Now, we want to extend our ‘fitness as entertainment’ concept directly into consumer’s homes.

"Not only will this partnership with Technogym allow us to challenge an existing market with our premium class offerings, it will transport consumers into our revolutionary Victoria studio, empowering RIDE members to take our bold and unapologetic values from their homes.

"With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly."

The tie-up with 1Rebel is part of Technogym's global Live service. Launched in March this year, In addition to 1Rebel classes, Technogym Live will also feature content from other boutique operators – with Virgin Active Revolution in Milan, Italy and Rumble in New York, US already signed up.

Speaking of the service in April, Nerio Alessandri, Technogym president and founder, said the launch of Technogym Live represents a "key stage of the industry’s growth and development journey".

"In the last 35 years innovation has always been Technogym's priority for the industry’s growth, to create unique and irresistible experiences for end users and to guarantee value for operators," he explained.

Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.
HAF,FIT,IND,PTS,TEC
imagesX/THUMB343642_917449_51856.jpg

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Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured operator news
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Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
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Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Sport Alliance GmbH
Company profiles
Company profile: Peloton Commercial selling Precor kit
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
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MyZone: Wearable technology solutions
On demand
Fitness On Demand: On demand
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Diary dates
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Diary dates
25-28 Oct 2022
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