The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

MuseumNext 2016: Is virtual reality for chickens the best way to ignite interest in science?

In his last day as CEO of Science Gallery International, Michael John Gorman addressed delegates at MuseumNext in Dublin, demonstrating how to use the abstract – such as virtual reality for chickens – to start a debate within a museum setting.

Starting as a small part of Trinity College Dublin and now growing as a global network which will comprise eight galleries worldwide by 2020, Gorman has shaped the institution as its founding director and then CEO into an attraction that welcomes more than 400,000 people annually.

“The Trinity College decided to do a very bold experiment in 2007 – to create a space where unique ideas could be tested,” said Gorman. “It was a space that connected Trinity with the city.

“We talk about Science Gallery as a place where science and art collide. It was a real journey to get the scientists to get on board with this idea. Originally it was a space designed to teach the ‘ignorant public’ the truth of science. We had to go on a real journey with scientists to say that it was about opening up science and the future to conversation at the boundaries between science and art.”

Gorman then detailed several unique concepts that have been displayed at the Science Gallery, a project known as “Second Livestock” among the most unique.

“It’s virtual reality for chickens,” said Gorman explaining the project. “I think it’s a wonderful example of a project that provokes you and makes you think about what kind of future we want to live in. The idea is that battery chickens or battery hens could feel like free range chickens in VR. It’s great because it brings you into that space of conversation about what kind of world and what kind of industry do we want to have? It’s a conversation provocation.”

What Gorman said was at the heart of Science Gallery’s success, as exemplified by Second Livestock, is the institution’s three main principles when developing new concepts and exhibits.

Our core principals for everything we do at the Science Gallery are connection, participation and surprise,” he said.

“Every experience should offer a new opportunity for social connection. Participation is the idea that Science Gallery is the opportunity to get involved and to contribute, rather than just learn about what is going on in science and in art.

“Surprise – capturing people’s imagination – is the most difficult to sustain. Last week at the groundbreaking for Science Gallery London they decided ‘forget the pick axes and the shovels, let’s create a crystal made out of spit’. Everyone spat into a bucket and an artist will transform that into a crystal which will then become part of the foundation of the Science Gallery in London. That’s something rather unexpected I think you’ll agree and that’s what we mean by surprise.”

Gorman now moves on to a new role as professor at Ludwig Maximilian University in Munich and as founding director of the Bavarian Museum of Life Sciences and Natural History.

He remains involved with Science Gallery, becoming founding chair of the executive council of the Global Science Gallery Network, where he will work directly with the directors of each gallery in the emerging network.

Related news

MuseumNext 2016: Use museums as a tool for social change, says National Museums Liverpool director

20 Apr 2016
David Fleming, director of National Museums Liverpool (NML), has said that modern museums need to ...

MuseumNext names Burning Man CEO Marian Goodell as keynote speaker

02 Feb 2016
Marian Goodell, CEO of Burning Man, will deliver the keynote speech at MuseumNext in Dublin ...

All-star lineup revealed for MuseumNext in Dublin

15 Jan 2016
MuseumNext has unveiled its lineup of speakers and events for its annual European conference, this ...
In his last day as CEO of Science Gallery International, Michael John Gorman addressed delegates at MuseumNext in Dublin, demonstrating how to use the abstract – such as virtual reality for chickens – to start a debate within a museum setting.
VAT,HAM,AAC,EVT,TEC
THUMB10002_276753.jpg
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
Latest News
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...

HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Promotion
BLK BOX has been reimagining elite performance spaces for more than a decade. Founder and former athlete, Greg Bradley, tells us what it takes
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Featured supplier news
Featured supplier news: W3Fit EMEA celebrates its fifth anniversary
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders.
Company profiles
Company profile: We Work Well Inc
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Company profiles
Company profile: Speedflex (UK & Ireland) Limited
Speedflex offers safe and effective, high intensity, low impact HIIT training in a variety of ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GYMNATION press release: Massive ‘Good Luck’ message appears in Saudi Desert as Green Falcons head to World Cup
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
Featured press releases
BLK BOX press release: BLK BOX strengthens European growth with the appointment of Germany country manager Timo Garrels
BLK BOX is proud to welcome Timo Garrels as Germany country manager, marking another important step in the brand’s continued growth across Europe.
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

MuseumNext 2016: Is virtual reality for chickens the best way to ignite interest in science?

In his last day as CEO of Science Gallery International, Michael John Gorman addressed delegates at MuseumNext in Dublin, demonstrating how to use the abstract – such as virtual reality for chickens – to start a debate within a museum setting.

Starting as a small part of Trinity College Dublin and now growing as a global network which will comprise eight galleries worldwide by 2020, Gorman has shaped the institution as its founding director and then CEO into an attraction that welcomes more than 400,000 people annually.

“The Trinity College decided to do a very bold experiment in 2007 – to create a space where unique ideas could be tested,” said Gorman. “It was a space that connected Trinity with the city.

“We talk about Science Gallery as a place where science and art collide. It was a real journey to get the scientists to get on board with this idea. Originally it was a space designed to teach the ‘ignorant public’ the truth of science. We had to go on a real journey with scientists to say that it was about opening up science and the future to conversation at the boundaries between science and art.”

Gorman then detailed several unique concepts that have been displayed at the Science Gallery, a project known as “Second Livestock” among the most unique.

“It’s virtual reality for chickens,” said Gorman explaining the project. “I think it’s a wonderful example of a project that provokes you and makes you think about what kind of future we want to live in. The idea is that battery chickens or battery hens could feel like free range chickens in VR. It’s great because it brings you into that space of conversation about what kind of world and what kind of industry do we want to have? It’s a conversation provocation.”

What Gorman said was at the heart of Science Gallery’s success, as exemplified by Second Livestock, is the institution’s three main principles when developing new concepts and exhibits.

Our core principals for everything we do at the Science Gallery are connection, participation and surprise,” he said.

“Every experience should offer a new opportunity for social connection. Participation is the idea that Science Gallery is the opportunity to get involved and to contribute, rather than just learn about what is going on in science and in art.

“Surprise – capturing people’s imagination – is the most difficult to sustain. Last week at the groundbreaking for Science Gallery London they decided ‘forget the pick axes and the shovels, let’s create a crystal made out of spit’. Everyone spat into a bucket and an artist will transform that into a crystal which will then become part of the foundation of the Science Gallery in London. That’s something rather unexpected I think you’ll agree and that’s what we mean by surprise.”

Gorman now moves on to a new role as professor at Ludwig Maximilian University in Munich and as founding director of the Bavarian Museum of Life Sciences and Natural History.

He remains involved with Science Gallery, becoming founding chair of the executive council of the Global Science Gallery Network, where he will work directly with the directors of each gallery in the emerging network.

Related news

MuseumNext 2016: Use museums as a tool for social change, says National Museums Liverpool director

20 Apr 2016
David Fleming, director of National Museums Liverpool (NML), has said that modern museums need to ...

MuseumNext names Burning Man CEO Marian Goodell as keynote speaker

02 Feb 2016
Marian Goodell, CEO of Burning Man, will deliver the keynote speech at MuseumNext in Dublin ...

All-star lineup revealed for MuseumNext in Dublin

15 Jan 2016
MuseumNext has unveiled its lineup of speakers and events for its annual European conference, this ...
In his last day as CEO of Science Gallery International, Michael John Gorman addressed delegates at MuseumNext in Dublin, demonstrating how to use the abstract – such as virtual reality for chickens – to start a debate within a museum setting.
VAT,HAM,AAC,EVT,TEC
THUMB10002_276753.jpg

Latest news

Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and
Technogym has announced the launch of the Run X World Treadmill Championship, the first world
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer,
Global Wellness Summit
Global Wellness Summit
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes,

PureGym is encouraging people to step away from their screens and go for a walk,
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will
The Yard Gym (TYG) is to become Nike Training’s official global training partner in a
Xplor Fitness & Leisure
Xplor Fitness & Leisure
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Everlast Gyms' York site has reopened following a refurbishment to bring it up to the
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a digital platform that
A contrast therapy and breathwork facility called Reset has opened in Islington, London, in the
Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across
Solidcore, which is majority owned by L Catterton, has confirmed that it is actively exploring
UK Active has published new guidance on defibrillators to help fitness and leisure operators deliver
Elevate Arena
Elevate Arena
One of the biggest mistakes operators in the fitness industry still make is advertising almost
Luxury members’ club Tramp has expanded into the fitness, health and wellness sector with the
GCC gym operator, Gymnation, has secured a $100 million private credit facility from HPS Investment
1 - 20 of 12,300
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Promotion
BLK BOX has been reimagining elite performance spaces for more than a decade. Founder and former athlete, Greg Bradley, tells us what it takes
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Designing multi-functional spaces can lead to fewer bottlenecks at peak times. Julie Cramer investigates the latest kit and inspiring installations
HCM magazine
Vicci Wells shares insights from the recent Class of 2035 report into physical activity in Generation Alpha
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Featured supplier news
Featured supplier news: W3Fit EMEA celebrates its fifth anniversary
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders.
Company profiles
Company profile: We Work Well Inc
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Company profiles
Company profile: Speedflex (UK & Ireland) Limited
Speedflex offers safe and effective, high intensity, low impact HIIT training in a variety of ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GYMNATION press release: Massive ‘Good Luck’ message appears in Saudi Desert as Green Falcons head to World Cup
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
Featured press releases
BLK BOX press release: BLK BOX strengthens European growth with the appointment of Germany country manager Timo Garrels
BLK BOX is proud to welcome Timo Garrels as Germany country manager, marking another important step in the brand’s continued growth across Europe.
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Partner sites