Latest news
IAAPA 2015: Sally reveals world-first Walking Dead attraction
By Tom Anstey
Sally offered a first look at the attraction with its walker animatronic Credit: Tom Anstey
Following great success at IAAPA 2014 with its Justice League animatronic reveal, the Sally Corporation has followed suit at this year’s event in Orlando, offering a sneak peek at its brand new Walking Dead attraction.
Licensed to Sally by AMC on the back of the success for the critically-acclaimed Justice League ride, which opened at Six Flags over Texas in May, the new attraction will offer the first officially licensed Walking Dead ride by AMC.
Working in partnership with AMC and Striker Entertainment, “Walking Dead: Battle For Survival” takes the form of a world-first immersive dark ride based on the award-winning television series. According to Sally, the ride will feature interactivity, motion-based ride vehicles, media-based scenes using large CG projection screens, detailed theming and 4D special effects to immerse guests in the world of the Walking Dead.
Showcasing the attraction at IAAPA, Sally had the first animatronic walker (zombie), which was prominently displayed on the trade show floor attracting interest from many in attendance.
No location has been set yet for the ride but a Sally representative told Attractions Management that the company are in the midst of finalising a deal to give the attraction a home in a major theme park. The ride design is already complete and can be rolled out across multiple attractions.
Check back with Attractions Management and AM2 during the week for all the latest breaking news coming from IAAPA 2015
The Sally booth was a big hit with atendees to IAAPA Credit: Tom Anstey
The animatronic uses advanced technology to create an immersive experience Credit: Tom Anstey
Following great success at IAAPA 2014 with its Justice League animatronic reveal, the
Sally Corporation has followed suit at this year’s event in Orlando, offering a sneak peek at
its brand new Walking Dead attraction.
TAW,VAT
411025_926514.jpg
Latest news
16 Jun 2026
PureGym Group has announced that group chief financial officer, Alex Wood, is taking over the
15 Jun 2026
Independent operator, Fitness Worx Gyms, is introducing private blood testing as a service to members.
15 Jun 2026
International industry lobbying associations are calling for physical activity and strength training to be deeply
12 Jun 2026
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout
12 Jun 2026
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch
10 Jun 2026
Premium London health club, KX Chelsea, is gearing up to unveil its most significant redevelopment
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
10 Jun 2026
Researchers in the US have identified an antibody which could greatly reduce the loss of
09 Jun 2026
Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of
09 Jun 2026
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept
08 Jun 2026
The 20th State of the Industry Report from LeisureDB has revealed a resilient, expanding and
08 Jun 2026
Purpose Brands has announced its entry into the Italian market, having sold the franchise rights
08 Jun 2026
Fitness First UK is integrating red light therapy into its yoga and Pilates classes through
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
05 Jun 2026
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and
05 Jun 2026
Technogym has announced the launch of the Run X World Treadmill Championship, the first world
05 Jun 2026
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on
05 Jun 2026
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms. The company
03 Jun 2026
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already
03 Jun 2026
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer,
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
01 Jun 2026
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch
01 Jun 2026
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes,
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square,
London and revealed a range of new launches
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with
high service levels and a partnership with Technogym
HCM promotional features
Sponsored
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
HCM promotional features
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
HCM People
Jamie Clements
The Breath Coach“I experienced a blissful feeling of joy I hadn’t felt since I was a kid”
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
HCM People
Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
HCM magazine
HCM People
Phillip Mills
CEO, Les Mills“The Les Mills partnership with Hyrox is something I'm personally really excited about”
HCM magazine
With corporately-owned clubs,
franchise networks, investments
and proprietary tech, Viva Leisure’s
ecosystem is redefining how
gyms scale and generate revenue.
Its CEO speaks to Kate Cracknell
HCM magazine
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer.
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Company profiles
With a presence in 140+ countries, Gharieni is trusted by the world’s most prestigious professional ...
Company profiles
Brass Monkey designs and builds the world’s finest commercial-grade ice baths, working with leading gyms ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa and beauty equipment
Water experiences and hydrotherapy solutions
Lockers
Industrial washing machines
Hot tubs
Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
22-23 Jun 2026
WX Wakefield , Wakefield, United Kingdom
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
Search news, features & products:
Find a supplier:
