BRC news
04 Jun 2026
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers
18 Nov 2024
UK Active has written to chancellor, Rachel Reeves, asking for measures to offset the cost
23 Jan 2024
Carmel Lewis has been appointed president at global experiential planning and design firm, BRC Imagination
12 Oct 2023
Three Universal Beijing Resort veterans – Tom Mehrmann, Sylvia Hase and Mike Hightower – will join
18 May 2023
Delegates from across Europe and the US gathered from 3-5 May 2023 for the Themed
28 Oct 2022
Non-profit organisation, Ryman Arts, has appointed Christian Lachel, chief creative officer of BRC Imagination Arts,
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
18 May 2022
Former Efteling COO, Coen Bertens, and former BRC Imagination Arts exec, Bart Dohmen, have partnered
14 Feb 2022
Brewing giant Diageo has revealed plans to create a Guinness-themed cultural hub and microbrewery in
20 Oct 2021
Plans for the World Food Center Experience in Ede, Netherlands, have been given the final
20 Oct 2021
The creative geniuses behind the Amazing Adventures of Spider-Man darkride at Universal’s Islands of Adventure
24 May 2021
The Clynelish Distillery has opened the doors to a new visitor experience near Brora, in
10 May 2021
Glasgow’s iconic Kimpton Blythswood Square has launched La Chambre Verte, an immersive hotel suite experiment
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
27 Apr 2021
Ravinia Festival, which organises the oldest outdoor music festival in the United States, is preparing
06 Apr 2021
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry
26 Mar 2021
Global design and production agency BRC Imagination Arts has appointed Christian Lachel as chief creative
19 Jan 2021
Design specialist BRC Imagination Arts (BRC) has been selected to design and produce the World
29 Oct 2020
LA-based experience design studio, BRC Imagination Arts, is the creative force behind the new Glenkinchie
12 Aug 2020
A government investment of £1.75bn – to pay 50 per cent of rents across the
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
29 Dec 2019
It has been another momentous year in the attractions industry, and Attractions Management has been
21 Nov 2019
Star Wars: Galaxy's Edge was in the spotlight this year, as BRC's Bob Rogers hosted
17 Nov 2019
More than 40,000 people from over 100 countries are descending on Orlando, Florida, ahead of
25 Sep 2019
Galaxy's Edge will be the topic for this year's Legends Panel at the IAAPA Attractions
12 Dec 2018
Unlimited Leisure has announced the appointment of former BRC Imagination Arts managing director Bart Dohmen
26 Oct 2018
Some of the brightest and best minds operating in the attractions industry today will come
16 Oct 2018
The upcoming season of the Emmy-winning science-fiction series Black Mirror, due for release in December,
06 Apr 2018
BRC Imagination Arts is undertaking the renovation of a museum dedicated to the life of
31 Dec 2017
In a year of ups, downs, loops and scoops, Attractions Management looks back at some
07 Dec 2017
Experience design firm BRC has taken the concept of a theme park attraction and placed
16 Nov 2017
Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has
02 Nov 2017
The Producers Group has appointed industry veteran Jonathan Casson as its new Vice President of
18 Oct 2017
Dutch architects MVRDV are have announced a large-scale leisure project in Shanghai that will see
04 Oct 2017
Some of the attractions industry’s brightest minds will come together next month for an open
08 Sep 2017
US company BRC Imagination Arts has created the Say it Loud story booths for the
19 Jul 2017
Ireland’s most popular visitor attraction is seeking to draw even more visitors after the Guinness
05 Jul 2017
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to
30 Jun 2017
Music fans can now get a taste of what it would be like to be
29 Mar 2017
Bart Dohmen, who heads up BRC Imagination Arts EMEA division, has announced that he will
22 Mar 2017
The home of Jameson has reopened to the public as a completely new visitor experience
10 Dec 2016
Here are some of the stories that appeared on CLAD this week, from a ski
06 Dec 2016
Bob Rogers, founder and chair of experience design firm BRC Imagination Arts, has said that
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Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
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David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
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SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
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Find out how your gym can tap into the corporate wellness boom
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Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
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Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
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EGYM has opened a new HQ in Paternoster Square,
London and revealed a range of new launches
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Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
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Performance Health Systems, manufacturer of Power Plate,
has a new CEO, with an ambitious vision for the company
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Jamie Clements
The Breath Coach
“I experienced a blissful feeling of joy I hadn’t felt since I was a kid”
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Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
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For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
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Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
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Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
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Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
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If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
Julie Cramer highlights
recent health club flooring
upgrades, as top suppliers
give their advice
HCM magazine
Designing multi-functional
spaces can lead to
fewer bottlenecks at
peak times. Julie Cramer
investigates the latest kit
and inspiring installations
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Read the latest issue
Opinion
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“Strength training has moved from the margins to the mainstream.”
Featured supplier news
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer.
Featured supplier news
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
Company profiles
Founded nearly 50 years ago, Balanced Body works with the highest quality materials, and pride ...
Company profiles
PSLT offer a range of new and refurbished fitness equipment being the UK supplier of ...
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