GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: New competition

The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 7
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health and fitness

Business is going to be like the Wild West for the next few years, with opportunities emerging, investors vying to back a ‘sure thing’, an inevitable percentage of business failures and competition coming from every direction. This much is clear from the frenzy of activity happening in the market since lockdowns started to ease around the world.

The pandemic is also re-shaping all sectors of the leisure market, making change inevitable when it comes to competition coming from new directions.

Although a big focus has been on how home fitness and digital will impact brick and mortar operations, this debate is now turning back to the reshaping of the facilities market.

The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health, fitness, activity and wellness, but the pandemic has woken it from its slumber.

The global tourism sector lost a billion trips in 2020 according to the World Tourism Organization and hotel strategists are turning their gaze to the health and fitness sector in their quest for alternative income streams from reliable, repeat customers.

We’re seeing hotel operators refurbishing their gyms or opening new ones and pointing their marketing firepower at local audiences to sign up consumers as members, bringing them head to head with gym operators.

There’s also an emerging trend within the hospitality sector of hotels changing to be full-service private members’ clubs and this will create new competition for gyms in urban locations.

The resorts sector is eyeing the fitness market too and in this issue, we talk to Stelian Iacob, CEO of Therme Group (page 16), which is doing a global roll-out of its health and wellness day resort concept, with eyes on Asia Pacific, North America and mainland Europe.

Therme is currently on-site in Manchester UK, building a 100,000sq m resort that will accommodate 7,500 people a day. This may sound ambitious, but three more are planned for the UK alone.

Therme is a broad offering, with pools and spa and wellness facilities, as well as a programme of exercise options, fitness classes, yoga and Pilates, starting at £14/day.

The company has traded well through the crisis at its existing sites and says the model is pandemic-proof.

So with all this change happening, consumers will have an increasingly wide range of choices when it comes to what they join and where and how they spend their money.

We can expect these new businesses to invest in, join and enrich our sector, as well as representing new competition. Existing health and fitness operators and trade organisations will need to be alive to the need to respond.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/623144_714528.jpg
New competition for the fitness indutry is coming from every direction, says Liz Terry
HCM magazine
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM magazine
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM magazine
HCM People

Colin Waggett

CEO, Third Space
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM Magazine
Editor's letter
Regaining pre-pandemic membership levels is the first step – the next challenge is returning to profitability
HCM Magazine
HCM people
This partnership with F45 is an exciting business venture for me
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Running
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Policy
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
Latest News
An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
Latest News
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate ...
Latest News
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal ...
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Matrix Fitness: Exercise equipment
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: New competition

The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 7
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health and fitness

Business is going to be like the Wild West for the next few years, with opportunities emerging, investors vying to back a ‘sure thing’, an inevitable percentage of business failures and competition coming from every direction. This much is clear from the frenzy of activity happening in the market since lockdowns started to ease around the world.

The pandemic is also re-shaping all sectors of the leisure market, making change inevitable when it comes to competition coming from new directions.

Although a big focus has been on how home fitness and digital will impact brick and mortar operations, this debate is now turning back to the reshaping of the facilities market.

The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health, fitness, activity and wellness, but the pandemic has woken it from its slumber.

The global tourism sector lost a billion trips in 2020 according to the World Tourism Organization and hotel strategists are turning their gaze to the health and fitness sector in their quest for alternative income streams from reliable, repeat customers.

We’re seeing hotel operators refurbishing their gyms or opening new ones and pointing their marketing firepower at local audiences to sign up consumers as members, bringing them head to head with gym operators.

There’s also an emerging trend within the hospitality sector of hotels changing to be full-service private members’ clubs and this will create new competition for gyms in urban locations.

The resorts sector is eyeing the fitness market too and in this issue, we talk to Stelian Iacob, CEO of Therme Group (page 16), which is doing a global roll-out of its health and wellness day resort concept, with eyes on Asia Pacific, North America and mainland Europe.

Therme is currently on-site in Manchester UK, building a 100,000sq m resort that will accommodate 7,500 people a day. This may sound ambitious, but three more are planned for the UK alone.

Therme is a broad offering, with pools and spa and wellness facilities, as well as a programme of exercise options, fitness classes, yoga and Pilates, starting at £14/day.

The company has traded well through the crisis at its existing sites and says the model is pandemic-proof.

So with all this change happening, consumers will have an increasingly wide range of choices when it comes to what they join and where and how they spend their money.

We can expect these new businesses to invest in, join and enrich our sector, as well as representing new competition. Existing health and fitness operators and trade organisations will need to be alive to the need to respond.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/623144_714528.jpg
New competition for the fitness indutry is coming from every direction, says Liz Terry
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
Latest News
An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
Latest News
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate ...
Latest News
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal ...
Latest News
Colin Waggett has revealed that the recent deal, which saw KSL Capital Partners acquire a ...
Latest News
3d Leisure has acquired franchised studio operator Yourzone45 from Elms Fitness Group for an undisclosed ...
Latest News
A new, one-day conference will create a platform for a debate on how the global ...
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Matrix Fitness: Exercise equipment
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
FIBO Exhibition
FIBO Exhibition