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FITNESS, HEALTH, WELLNESS

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Published in Health Club Management 2023 issue 4
Around 43 per cent of people in Spain report general pain / Photo: Empowered Brands
Around 43 per cent of people in Spain report general pain / Photo: Empowered Brands

Offering free fitness for over 70s

Diseases such as osteoarthritis, arthritis and rheumatism are very common among the elderly in Spain where the presence of general pain in people older than 75 years is reported by 43 per cent of the population. It’s also estimated that approximately 40 per cent of European spending on medical care is channelled to the elderly.

In addition, more than one in two older people in Spain lives with joint disease.

To address this challenge, Énergie Fitness Iberia has created a free strength training programme to improve the quality of life of adults over 70 years-of-age.

We love our young members, but we didn’t have any people over 70 in our gyms and as the benefits for seniors are so enormous, we decided to create Silver Warriors strength training.

The programme seeks to demonstrate that fitness and physical activity are for all people, regardless of age, level or physical condition, as the fitness industry has for a long time been primarily focused on people between the ages of 18 and 35 who want to stay in shape.

Strength training is much more important than cardio for people over 70 because it maintains muscle and joints and helps them stay independent, healthy, and strong. It helps retain balance, resulting in fewer falls and hip fractures and helps relieve pain from stiff joints and arthritis.

At the start of Silver Warriors, the Énergie Fitness team carry out a strength test of main muscle groups, including quadriceps, glutes and lower back. This enables an exercise programme to be personalised for each person’s physical abilities.

Photo: energie Fitness

"Silver Warriors is seeking to demonstrate that physical activity is for all ages" – Rod Hill, president, Énergie Fitness Iberia

Opening up the great outdoors for exercise
Haroon Mota, founder, Muslim Hikers
Haroon Mota / Photo: Muslim Hikers

The Muslim Hikers have teamed up with Adidas, Wiggle and OUTO to tackle the lack of inclusivity in physical activity in the great outdoors.

The initiative was founded after Muslim Hikers received racist online abuse following a hike in the UK and after appearing on the Countryfile TV programme in September 2022, when our group was accused of not being ‘proper walkers’.

The three brands have worked closely with us to identify the barriers that need to be broken down to make the countryside feel like a place Muslims can enjoy.

Muslims pray to Mecca five times a day and as result of the partnership, signs pointing to Mecca have been installed on one of the Peak District’s most popular hiking routes – Cave Dale. A range of prayer mats has also been designed and produced specifically for outdoor use.

Working with OUTO, Wiggle and Adidas has allowed us to take a huge step in the right direction when it comes to promoting inclusivity in the outdoors. Everyone should feel empowered to get outside and enjoy nature and this initiative makes it easier for the Muslim community to do this without having to worry about the practicalities of prayer.

The prayer mats are made from 100 per cent polyester to make them lightweight, waterproof, and able to withstand the outdoor elements. Their design depicts contours – used on maps to represent topography – and was created in partnership with QM Design, a seventh generation Islamic crafts company.

The first 100 mats have been donated to the Muslim Hikers, with further prayer mats being produced for sale on Wiggle’s website, with all proceeds generated from the sales going to Wiggle’s charity partners.

The partnership has enabled us to take a huge step in the right direction when it comes to inclusivity
Muslim Hikers is opening up the countryside / photo: Muslim Hikers
Signposts to Mecca have been installed
https://www.leisureopportunities.co.uk/images/2023/852748_738703.jpg
Rod Hill writes about offering free fitness to the over-70s in Spain, while Haroon Mota details a scheme to support the Muslim Hikers
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features

Letters: Write to reply

Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you. [email protected]

Published in Health Club Management 2023 issue 4
Around 43 per cent of people in Spain report general pain / Photo: Empowered Brands
Around 43 per cent of people in Spain report general pain / Photo: Empowered Brands

Offering free fitness for over 70s

Diseases such as osteoarthritis, arthritis and rheumatism are very common among the elderly in Spain where the presence of general pain in people older than 75 years is reported by 43 per cent of the population. It’s also estimated that approximately 40 per cent of European spending on medical care is channelled to the elderly.

In addition, more than one in two older people in Spain lives with joint disease.

To address this challenge, Énergie Fitness Iberia has created a free strength training programme to improve the quality of life of adults over 70 years-of-age.

We love our young members, but we didn’t have any people over 70 in our gyms and as the benefits for seniors are so enormous, we decided to create Silver Warriors strength training.

The programme seeks to demonstrate that fitness and physical activity are for all people, regardless of age, level or physical condition, as the fitness industry has for a long time been primarily focused on people between the ages of 18 and 35 who want to stay in shape.

Strength training is much more important than cardio for people over 70 because it maintains muscle and joints and helps them stay independent, healthy, and strong. It helps retain balance, resulting in fewer falls and hip fractures and helps relieve pain from stiff joints and arthritis.

At the start of Silver Warriors, the Énergie Fitness team carry out a strength test of main muscle groups, including quadriceps, glutes and lower back. This enables an exercise programme to be personalised for each person’s physical abilities.

Photo: energie Fitness

"Silver Warriors is seeking to demonstrate that physical activity is for all ages" – Rod Hill, president, Énergie Fitness Iberia

Opening up the great outdoors for exercise
Haroon Mota, founder, Muslim Hikers
Haroon Mota / Photo: Muslim Hikers

The Muslim Hikers have teamed up with Adidas, Wiggle and OUTO to tackle the lack of inclusivity in physical activity in the great outdoors.

The initiative was founded after Muslim Hikers received racist online abuse following a hike in the UK and after appearing on the Countryfile TV programme in September 2022, when our group was accused of not being ‘proper walkers’.

The three brands have worked closely with us to identify the barriers that need to be broken down to make the countryside feel like a place Muslims can enjoy.

Muslims pray to Mecca five times a day and as result of the partnership, signs pointing to Mecca have been installed on one of the Peak District’s most popular hiking routes – Cave Dale. A range of prayer mats has also been designed and produced specifically for outdoor use.

Working with OUTO, Wiggle and Adidas has allowed us to take a huge step in the right direction when it comes to promoting inclusivity in the outdoors. Everyone should feel empowered to get outside and enjoy nature and this initiative makes it easier for the Muslim community to do this without having to worry about the practicalities of prayer.

The prayer mats are made from 100 per cent polyester to make them lightweight, waterproof, and able to withstand the outdoor elements. Their design depicts contours – used on maps to represent topography – and was created in partnership with QM Design, a seventh generation Islamic crafts company.

The first 100 mats have been donated to the Muslim Hikers, with further prayer mats being produced for sale on Wiggle’s website, with all proceeds generated from the sales going to Wiggle’s charity partners.

The partnership has enabled us to take a huge step in the right direction when it comes to inclusivity
Muslim Hikers is opening up the countryside / photo: Muslim Hikers
Signposts to Mecca have been installed
https://www.leisureopportunities.co.uk/images/2023/852748_738703.jpg
Rod Hill writes about offering free fitness to the over-70s in Spain, while Haroon Mota details a scheme to support the Muslim Hikers
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Peloton has made the strategic acquisition of Pilates start-up, Skōp, to support the expansion of ...
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Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept ...
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The 20th State of the Industry Report from LeisureDB has revealed a resilient, expanding and ...
Latest News
Purpose Brands has announced its entry into the Italian market, having sold the franchise rights ...
Latest News
Fitness First UK is integrating red light therapy into its yoga and Pilates classes through ...
Latest News
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
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Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
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Strength training has moved from the margins to the mainstream.
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Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Featured supplier news
Featured supplier news: W3Fit EMEA celebrates its fifth anniversary
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders.
Company profiles
Company profile: Ziva Strength
Ziva is an elite-performance fitness brand that designs, manufactures, delivers, and services premium resistance training, ...
Company profiles
Company profile: Connect
Connect is a UK-based technology company redefining how the fitness and wellness industry builds digital ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GLL press release: GLL joins National Year of Reading as research reveals books beat social media for post-exercise recovery
GLL, the charitable social enterprise operating Libraries and Leisure Centres across the UK, has today (9 June 2026) announced that it will be supporting the National Year of Reading as a major campaign partner alongside national organisations, including BBC Sport, Audible, DC Thomson and Tesco.
Featured press releases
BLK BOX press release: Inside the build: Ironbound
When brothers Patrick and Kevin first approached BLK BOX, they had a vision and an unusual space. Beneath a building in Embrach, Switzerland, sat an underground facility with huge potential. What it needed was the right layout, the right equipment, and a partner who understood functional fitness.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
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Koelnmesse Exhibition Centre, Cologne, Germany
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