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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Group exercise: The power of groupness

Does your fitness studio offer the antidote to tech-driven loneliness?

Published in Health Club Management 2019 issue 11
Gym attendees experience increased levels of individual enjoyment, exertion and satisfaction as a result of group exercise, new research has found
Gym attendees experience increased levels of individual enjoyment, exertion and satisfaction as a result of group exercise, new research has found

We know it's been hailed as the answer to any number of ailments – heart disease, depression and chronic back pain, to name a few. But could exercise also be the antidote to a more modern phenomenon – tech-driven loneliness?

As the proliferation of smartphones, social media and remote working continues to erode human touchpoints in our lives, particularly among the younger generations, loneliness is becoming a major social issue.

According to a 2018 survey from The Economist and the Kaiser Family Foundation (KFF), more than two in ten adults in the United States (22 per cent) and the United Kingdom (23 per cent) say they always or often feel lonely, lack companionship, or feel left out or isolated. The survey cited technology as a major contributor.

Now, new research suggests health clubs could have a major role to play in strengthening communities and helping people to digitally disconnect and get back to their real-world roots by reaping the benefits of shared exercise experiences.

Published recently in the Journal of Sport, Exercise and Performance Psychology, the Les Mills Groupness Study found that gym attendees experience increased levels of individual enjoyment, exertion and satisfaction as a result of group exercise. It identified the powerful role that ‘the group effect’ can play in positively influencing a health club member’s overall workout experience – and their intention to return.

“What our findings show is that we really are social animals when it comes to working out,” says Les Mills head of research Bryce Hastings. “When you maximise the group effect, this leads to a high level of what we’ve termed ‘groupness’. And the higher the level of groupness, the more we see increases in a person’s enjoyment, satisfaction and exertion during a group exercise class.”

The groupness factor was also cited as an influence on member retention, chiming with research which found group exercisers are less likely to cancel than gym-only members.

Instructors' contribution
“We now also know that increased groupness is correlated with a stronger intention to return, which may affect adherence. In other words, it’s all-encompassing for the club member,” Hastings adds, noting that the group exercise instructor plays a crucial role in maximising the group effect.

“Instructors are armed with the knowledge, skills and experience to know how to help people feel as though they’re working out as a true group, with shared goals," he explains.

“It’s their ability to connect with the individuals in the group and create a sense of ‘we’ in a class that produces a very positive overall experience. They take what we know from science and bring it to life for club members.”

The methodology
The study saw 97 adulttake part in a variety of Les Mills group fitness classes, including cv athletic conditioning, such as cycling, martial arts-inspired workouts, synchronised strength training using weights, and HIIT sessions.

The findings suggested that participants rated groupness higher for synchronised workouts such as Les Mills Bodycombat (where people are moving together) than “off the beat” workout programmes such as Les Mills Grit.

Growing body of evidence
The study adds to a mounting body of research that underlines the importance of group dynamics for enhancing exercise experiences. This includes the Les Mills Get Fit Together study and research into the effects of the Les Mills CXWORX workout on medical students’ stress levels and quality of life.

During the Get Fit Together study in 2012, participants reported the greatest levels of satisfaction when they felt more involved in the group activity. This trial of 25 sedentary adults found that group workouts alone can produce the physiological and musculoskeletal health benefits that are vital to a healthy lifestyle.

In 2017, Dr Dayna Yorks from the University of New England College of Osteopathic Medicine found that people who took part in a study that investigated the impact of the CXWORX class scored significantly higher in terms of stress-reduction and physical, mental, and emotional quality of life compared to those people who worked out alone.

With group exercise accounting for up to 50 per cent of attendances in many health clubs, the findings shed fresh light on the specific social benefits clubs are well-placed to provide and which can help members tackle loneliness and stay motivated.

At a time when Virtual and On Demand workouts are growing in popularity – with 85 per cent of gym members now also working out at home – the groupness study underlines the benefits of offering live group workouts in a club.

“Digital and technology are important – particularly for growing the market – but live classes will always be the pinnacle in terms of the experience and motivation clubs can offer members,” says Phillip Mills, executive director of Les Mills International.

“As a result of this study, we now have the evidence to show how much is actually at play within a group of exercisers. And by cranking up the levels of groupness, we have the power to create the ultimate exercise experience for club members.”

Bryce Hastings
"When you maximize the group effect, this leads to a high level of what we’ve termed ‘groupness’. And the higher the level of groupness, the more we see increases in a person’s enjoyment, satisfaction and exertion" - Bryce Hastings, Les Mills head of research
Phillip Mills
"Digital and technology are important – particularly for growing the market – but live classes will always be the pinnacle in terms of the experience and motivation that clubs can offer members" - Phillip Mills, executive director, Les Mills
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The study looked at a range of synchronised workout programmes
The study looked at a range of synchronised workout programmes
Pre-choreographed classes were found to have higher levels of 'groupness' than 'off-the-beat' classes
Pre-choreographed classes were found to have higher levels of 'groupness' than 'off-the-beat' classes
http://www.leisureopportunities.com/images/imagesX/306194_103306.jpg
The recently published Les Mills Groupness Study found that gym attendees experience increased level of individual enjoyment, exertion and satisfaction as a result of group exercise...
Bryce Hastings, Les Mills head of research Phillip Mills, executive director, Les Mills,group exercise, Les Mills, groupness,
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Power Plate: Exercise equipment
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Monster Padlocks: Locking solutions
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Comfort Zone - Davines S.p.A: Skincare
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Loews Coronado Bay Resort, Coronado, United States
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22-23 Sep 2020
Heythrop Park, United Kingdom
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Pinggu, Beijing, China
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Messe Stuttgart, Germany
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03-06 Nov 2020
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27-28 Nov 2020
Athena, Leicester, United Kingdom
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23-26 Feb 2021
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03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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features

Group exercise: The power of groupness

Does your fitness studio offer the antidote to tech-driven loneliness?

Published in Health Club Management 2019 issue 11
Gym attendees experience increased levels of individual enjoyment, exertion and satisfaction as a result of group exercise, new research has found
Gym attendees experience increased levels of individual enjoyment, exertion and satisfaction as a result of group exercise, new research has found

We know it's been hailed as the answer to any number of ailments – heart disease, depression and chronic back pain, to name a few. But could exercise also be the antidote to a more modern phenomenon – tech-driven loneliness?

As the proliferation of smartphones, social media and remote working continues to erode human touchpoints in our lives, particularly among the younger generations, loneliness is becoming a major social issue.

According to a 2018 survey from The Economist and the Kaiser Family Foundation (KFF), more than two in ten adults in the United States (22 per cent) and the United Kingdom (23 per cent) say they always or often feel lonely, lack companionship, or feel left out or isolated. The survey cited technology as a major contributor.

Now, new research suggests health clubs could have a major role to play in strengthening communities and helping people to digitally disconnect and get back to their real-world roots by reaping the benefits of shared exercise experiences.

Published recently in the Journal of Sport, Exercise and Performance Psychology, the Les Mills Groupness Study found that gym attendees experience increased levels of individual enjoyment, exertion and satisfaction as a result of group exercise. It identified the powerful role that ‘the group effect’ can play in positively influencing a health club member’s overall workout experience – and their intention to return.

“What our findings show is that we really are social animals when it comes to working out,” says Les Mills head of research Bryce Hastings. “When you maximise the group effect, this leads to a high level of what we’ve termed ‘groupness’. And the higher the level of groupness, the more we see increases in a person’s enjoyment, satisfaction and exertion during a group exercise class.”

The groupness factor was also cited as an influence on member retention, chiming with research which found group exercisers are less likely to cancel than gym-only members.

Instructors' contribution
“We now also know that increased groupness is correlated with a stronger intention to return, which may affect adherence. In other words, it’s all-encompassing for the club member,” Hastings adds, noting that the group exercise instructor plays a crucial role in maximising the group effect.

“Instructors are armed with the knowledge, skills and experience to know how to help people feel as though they’re working out as a true group, with shared goals," he explains.

“It’s their ability to connect with the individuals in the group and create a sense of ‘we’ in a class that produces a very positive overall experience. They take what we know from science and bring it to life for club members.”

The methodology
The study saw 97 adulttake part in a variety of Les Mills group fitness classes, including cv athletic conditioning, such as cycling, martial arts-inspired workouts, synchronised strength training using weights, and HIIT sessions.

The findings suggested that participants rated groupness higher for synchronised workouts such as Les Mills Bodycombat (where people are moving together) than “off the beat” workout programmes such as Les Mills Grit.

Growing body of evidence
The study adds to a mounting body of research that underlines the importance of group dynamics for enhancing exercise experiences. This includes the Les Mills Get Fit Together study and research into the effects of the Les Mills CXWORX workout on medical students’ stress levels and quality of life.

During the Get Fit Together study in 2012, participants reported the greatest levels of satisfaction when they felt more involved in the group activity. This trial of 25 sedentary adults found that group workouts alone can produce the physiological and musculoskeletal health benefits that are vital to a healthy lifestyle.

In 2017, Dr Dayna Yorks from the University of New England College of Osteopathic Medicine found that people who took part in a study that investigated the impact of the CXWORX class scored significantly higher in terms of stress-reduction and physical, mental, and emotional quality of life compared to those people who worked out alone.

With group exercise accounting for up to 50 per cent of attendances in many health clubs, the findings shed fresh light on the specific social benefits clubs are well-placed to provide and which can help members tackle loneliness and stay motivated.

At a time when Virtual and On Demand workouts are growing in popularity – with 85 per cent of gym members now also working out at home – the groupness study underlines the benefits of offering live group workouts in a club.

“Digital and technology are important – particularly for growing the market – but live classes will always be the pinnacle in terms of the experience and motivation clubs can offer members,” says Phillip Mills, executive director of Les Mills International.

“As a result of this study, we now have the evidence to show how much is actually at play within a group of exercisers. And by cranking up the levels of groupness, we have the power to create the ultimate exercise experience for club members.”

Bryce Hastings
"When you maximize the group effect, this leads to a high level of what we’ve termed ‘groupness’. And the higher the level of groupness, the more we see increases in a person’s enjoyment, satisfaction and exertion" - Bryce Hastings, Les Mills head of research
Phillip Mills
"Digital and technology are important – particularly for growing the market – but live classes will always be the pinnacle in terms of the experience and motivation that clubs can offer members" - Phillip Mills, executive director, Les Mills
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The study looked at a range of synchronised workout programmes
The study looked at a range of synchronised workout programmes
Pre-choreographed classes were found to have higher levels of 'groupness' than 'off-the-beat' classes
Pre-choreographed classes were found to have higher levels of 'groupness' than 'off-the-beat' classes
http://www.leisureopportunities.com/images/imagesX/306194_103306.jpg
The recently published Les Mills Groupness Study found that gym attendees experience increased level of individual enjoyment, exertion and satisfaction as a result of group exercise...
Bryce Hastings, Les Mills head of research Phillip Mills, executive director, Les Mills,group exercise, Les Mills, groupness,
Latest News
Rainer Schaller, the founder of budget gym megabrand McFIT, has added iconic franchised chain Gold's ...
Latest News
In a boost to the gym and physical activity sector, the UK's deputy chief medical ...
Latest News
Publicly listed operator, The Gym Group (TGG) says it has retained 80 per cent of ...
Latest News
PureGym's operations in Europe have helped the business through the UK lockdown, according to CEO ...
Latest News
Following its announcement that grassroots sport could restart on 11 July and that gyms and ...
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
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The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
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HCM understands a decision on reopening dates for gyms and also for spas will be ...
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Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Power Plate: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Locking solutions
Monster Padlocks: Locking solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Design consultants
Zynk Design Consultants: Design consultants
Wearable technology solutions
MyZone: Wearable technology solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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