Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

HCM People: Sam UnadkatWE11: founder

WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them

Published in Health Club Management 2019 issue 9
Sam Unadkat
Sam Unadkat

What is the concept of WE11?
WE11 offers a network of luxury co-working studios for elite freelance wellness professionals. Our vision is to inspire and support the growth of freelance wellness professionals through the provision of affordable, flexible, community-driven, co-working studios across prime central London sites.

Our flagship site has fully equipped gym spaces, two treatment rooms, luxury changing rooms and the WE11 Lounge, which is at the centre of our wellness community. It is a place to grab a bite to eat, or a coffee, a waiting area until the next client arrives, or can be used as an office away from home. Most importantly, it is a place where wellness professionals can network and collaborate with like-minded professionals.

With no monthly fixed fees, no commitment and affordable pricing (PTs pay between £20 and £30 per hour to rent the space), we’re disrupting the way in which conventional gyms operate. We aim to facilitate the transition of those who are being tied down by establishments and allow PTs and therapists to operate in an unconventional way, without inflated monthly rent.

We’re currently working with a range of wellness professionals, including PTs, running and cycling coaches, yoga and pilates instructors, massage therapists, physiotherapists and osteopaths. The facility can accommodate 20 PT sessions and two therapy sessions per hour and as we’re open 15 hours a day, we have good capacity.

It’s a win-win for both the PTs and the end-users. The PTs get to keep most of what they charge and the end users don’t have to pay gym fees in order to work with their favourite PT. We want to create a community of wellness professionals, and a space where they can network and collaborate. However, it is a disruptive model and it is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them.

Do you get involved with the end user at all?
No, we look after the PTs and they look after their clients, we don’t get involved with their bookings or pricing. We tell them that they are their own brands and they are not required to wear a uniform or represent us in any way.

However, we do vet and approve all of the PTs we work with and ask them to respect the establishment, which they do. Although we don’t commit to generating any work for them, as we are getting an increasing amount of leads and walk-ins, we do refer these on.

How did the idea come about?
It came about through my frustrations as a gym user and consumer in the fitness space. I was previously a member of Virgin, but when my PT decided to go freelance I wasn’t able to find another trainer at Virgin which suited me. I spent a year chasing my first PT – we trained in the park, I snuck him back into Virgin and I even toyed with the idea of building a gym at home. Finally, we ended up in a rough and ready freelance space in central London, but it had none of the luxuries and was heaving and over subscribed.

The price that I – and others – were paying for our training was not reflected in the surroundings and so I realised there was a huge opportunity to capitalise on the gap in the market for premium, flexible space. I thought about the idea for a long time before acting on it.

When I decided to launch the business, I brought the award-winning architects Bergman on board to create a luxurious, aesthetically pleasing space. The right site was also important: we are on Great Portland Street, right in the heart of loads of operators – Psycle, Frame, F45, Define.

Were you previously involved with the fitness industry?
No, I run care homes, which is still my main business, although this is taking up an increasing amount of my time.

What has been the response?
I realised there was demand for PT, but didn’t expect it to be this insane! It has been so much more popular than I anticipated. We are working with more than 70 PTs, with lots of them going freelance now that they have the platform to do so.

We’re giving people what they want: the modern gym goer no longer wants to be committed to one class or concept. They desire the ability to exercise in a variety of concepts which offer them flexibility and no commitment, which suits their busy lifestyles. As a consequence, the appetite for pay-as-you-go is growing, while the traditional 12 month memberships are becoming less desirable.

PTs are also moving away from the restrictions imposed by gyms and are moving towards becoming freelance. The massive shift in wellness and fitness has also increased demand for different concepts.

What are your plans for the future, will there be more sites?
We’re currently working on a strategy of how to expand. There is lots of potential for sites in west and central London, as well as affluent cities and even Europe.

The facility can accommodate up to 20 personal training sessions at one time, and is open 15 hours a day
The facility can accommodate up to 20 personal training sessions at one time, and is open 15 hours a day
PTs pay £20-30 per hour to rent the space, and typically charge clients £80-100 for a session
PTs pay £20-30 per hour to rent the space, and typically charge clients £80-100 for a session
Clients can train with their favourite PT without having to be a member of a particular gym
Clients can train with their favourite PT without having to be a member of a particular gym
The space was designed to be luxurious and aesthetically pleasing, with all the latest kit
The space was designed to be luxurious and aesthetically pleasing, with all the latest kit
http://www.leisureopportunities.com/images/imagesX/556336_263332.jpg
Sam Unadkat, WE11 founder and CEO, tells us about creating a group of luxury co-working studios for elite freelance wellness professionals. The concept focuses on supporting the growth of a network of likeminded fitness professionals and ensuring PTs get a fair deal.
Sam Unadkat, WE11 CEO and founder,Sam Unadkat, WE11, PT
People
HCM people

Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
People
I was seeing a lot of bad pad work and poor teaching in gyms, which broke my heart but spurred me on to develop a dedicated course for boxing technique
People
We’re trying to help people understand exactly how much effort they need to apply in order to get the best outcome, so they can do it over a long period of time and not burn out. The overall training effect is then much better
Features
Thought leaders
Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
Features
feature
Legend Leisure Services has delivered an elegant website solution for ANGUSalive
Features
feature
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Features
Active ageing
The 2019 Moving Communities report highlighted that the silver pound could drive significant growth in public leisure. Operators are capitalising on this potential revenue stream, but uptake is slow. Utku Topraksevten investigates
Features
Cryotherapy
Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice
Features
Supplier showcase

Precor and Matrix share their latest operator case studies
Features
feature
If you think of school leavers when you think of apprentices, think again. Apprenticeships are far from limited to career starters, with new generation programmes tailor-made to bring out the best in accomplished managers
Features
Latest News
Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness ...
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
Latest News
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in ...
Latest News
Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo. ...
Latest News
The improvements in health and wellbeing associated with exercise referral schemes aren’t as large as ...
Latest News
The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins ...
Latest News
Physical exercise can improve the health of blood vessels in the heart for people with ...
Latest News
Hufft have created a community fitness centre in Humboldt, Kansas, that reflects the US city's ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: GLL chooses Ethitec’s Tiara9 system for its exercise-based public health referral schemes
The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout of its Healthwise GP referral programme.
Featured supplier news
Featured supplier: Wattbike remain best-in-class performance bike for David Lloyd Leisure
David Lloyd Leisure has announced Wattbike as its performance bike of choice after a recent tender.
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is the world’s largest privately-held marketer and distributor of commercial fitness ...
Company profiles
Company profile: Harlands Group
Harlands Group are the leading global provider of regular billing services in health & fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Audio visual
Hutchison Technologies: Audio visual
Locking solutions
Ojmar: Locking solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member access schemes
Move GB: Member access schemes
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Fisikal: Management software
Fitness software
Go Do.Fitness: Fitness software
Property & Tenders
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates

features

HCM People: Sam UnadkatWE11: founder

WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them

Published in Health Club Management 2019 issue 9
Sam Unadkat
Sam Unadkat

What is the concept of WE11?
WE11 offers a network of luxury co-working studios for elite freelance wellness professionals. Our vision is to inspire and support the growth of freelance wellness professionals through the provision of affordable, flexible, community-driven, co-working studios across prime central London sites.

Our flagship site has fully equipped gym spaces, two treatment rooms, luxury changing rooms and the WE11 Lounge, which is at the centre of our wellness community. It is a place to grab a bite to eat, or a coffee, a waiting area until the next client arrives, or can be used as an office away from home. Most importantly, it is a place where wellness professionals can network and collaborate with like-minded professionals.

With no monthly fixed fees, no commitment and affordable pricing (PTs pay between £20 and £30 per hour to rent the space), we’re disrupting the way in which conventional gyms operate. We aim to facilitate the transition of those who are being tied down by establishments and allow PTs and therapists to operate in an unconventional way, without inflated monthly rent.

We’re currently working with a range of wellness professionals, including PTs, running and cycling coaches, yoga and pilates instructors, massage therapists, physiotherapists and osteopaths. The facility can accommodate 20 PT sessions and two therapy sessions per hour and as we’re open 15 hours a day, we have good capacity.

It’s a win-win for both the PTs and the end-users. The PTs get to keep most of what they charge and the end users don’t have to pay gym fees in order to work with their favourite PT. We want to create a community of wellness professionals, and a space where they can network and collaborate. However, it is a disruptive model and it is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them.

Do you get involved with the end user at all?
No, we look after the PTs and they look after their clients, we don’t get involved with their bookings or pricing. We tell them that they are their own brands and they are not required to wear a uniform or represent us in any way.

However, we do vet and approve all of the PTs we work with and ask them to respect the establishment, which they do. Although we don’t commit to generating any work for them, as we are getting an increasing amount of leads and walk-ins, we do refer these on.

How did the idea come about?
It came about through my frustrations as a gym user and consumer in the fitness space. I was previously a member of Virgin, but when my PT decided to go freelance I wasn’t able to find another trainer at Virgin which suited me. I spent a year chasing my first PT – we trained in the park, I snuck him back into Virgin and I even toyed with the idea of building a gym at home. Finally, we ended up in a rough and ready freelance space in central London, but it had none of the luxuries and was heaving and over subscribed.

The price that I – and others – were paying for our training was not reflected in the surroundings and so I realised there was a huge opportunity to capitalise on the gap in the market for premium, flexible space. I thought about the idea for a long time before acting on it.

When I decided to launch the business, I brought the award-winning architects Bergman on board to create a luxurious, aesthetically pleasing space. The right site was also important: we are on Great Portland Street, right in the heart of loads of operators – Psycle, Frame, F45, Define.

Were you previously involved with the fitness industry?
No, I run care homes, which is still my main business, although this is taking up an increasing amount of my time.

What has been the response?
I realised there was demand for PT, but didn’t expect it to be this insane! It has been so much more popular than I anticipated. We are working with more than 70 PTs, with lots of them going freelance now that they have the platform to do so.

We’re giving people what they want: the modern gym goer no longer wants to be committed to one class or concept. They desire the ability to exercise in a variety of concepts which offer them flexibility and no commitment, which suits their busy lifestyles. As a consequence, the appetite for pay-as-you-go is growing, while the traditional 12 month memberships are becoming less desirable.

PTs are also moving away from the restrictions imposed by gyms and are moving towards becoming freelance. The massive shift in wellness and fitness has also increased demand for different concepts.

What are your plans for the future, will there be more sites?
We’re currently working on a strategy of how to expand. There is lots of potential for sites in west and central London, as well as affluent cities and even Europe.

The facility can accommodate up to 20 personal training sessions at one time, and is open 15 hours a day
The facility can accommodate up to 20 personal training sessions at one time, and is open 15 hours a day
PTs pay £20-30 per hour to rent the space, and typically charge clients £80-100 for a session
PTs pay £20-30 per hour to rent the space, and typically charge clients £80-100 for a session
Clients can train with their favourite PT without having to be a member of a particular gym
Clients can train with their favourite PT without having to be a member of a particular gym
The space was designed to be luxurious and aesthetically pleasing, with all the latest kit
The space was designed to be luxurious and aesthetically pleasing, with all the latest kit
http://www.leisureopportunities.com/images/imagesX/556336_263332.jpg
Sam Unadkat, WE11 founder and CEO, tells us about creating a group of luxury co-working studios for elite freelance wellness professionals. The concept focuses on supporting the growth of a network of likeminded fitness professionals and ensuring PTs get a fair deal.
Sam Unadkat, WE11 CEO and founder,Sam Unadkat, WE11, PT
Latest News
Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness ...
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
Latest News
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in ...
Latest News
Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo. ...
Latest News
The improvements in health and wellbeing associated with exercise referral schemes aren’t as large as ...
Latest News
The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins ...
Latest News
Physical exercise can improve the health of blood vessels in the heart for people with ...
Latest News
Hufft have created a community fitness centre in Humboldt, Kansas, that reflects the US city's ...
Latest News
The main political parties need to "discuss prevention in the same breath as they discuss ...
Latest News
SoulCycle chief executive Melanie Whelan has resigned from her role, capping off a challenging few ...
Latest News
Workspace provider WeWork has launched a full service, on-site wellness programme at its largest site ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: GLL chooses Ethitec’s Tiara9 system for its exercise-based public health referral schemes
The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout of its Healthwise GP referral programme.
Featured supplier news
Featured supplier: Wattbike remain best-in-class performance bike for David Lloyd Leisure
David Lloyd Leisure has announced Wattbike as its performance bike of choice after a recent tender.
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is the world’s largest privately-held marketer and distributor of commercial fitness ...
Company profiles
Company profile: Harlands Group
Harlands Group are the leading global provider of regular billing services in health & fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Audio visual
Hutchison Technologies: Audio visual
Locking solutions
Ojmar: Locking solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member access schemes
Move GB: Member access schemes
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Fisikal: Management software
Fitness software
Go Do.Fitness: Fitness software
Property & Tenders
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab