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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Powering through

Volution worked with Anytime Fitness Asia to enable the company to minimise the impact of the pandemic

Published in Health Club Management 2020 issue 9
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
“We were able to monitor data visualisations of each of our selected KPIs in real-time, which has been a big advantage”
– Ryan Cheal, Anytime Fitness Asia

Anytime Fitness in Asia tasked Volution with an urgent challenge to deliver a customised technical solution to keep the company operational during the COVID-19 pandemic and beyond.

The challenge
Following the news that each of its 120+ locations would be closed as lockdown measures were enforced, Anytime Fitness quickly realised its members wouldn’t be able to engage with its services as normal – and that position could continue for some time.

“The team has worked with Anytime Fitness on its digital transformation strategy for the past two years, developing a strong partnership, so we were in the ideal position to rapidly develop a remote-focused solution, capable of pivoting the business model to keep staff employed and members engaged during lockdown and beyond,” says Andy Hall, COO of Volution.

The solution
Volution immediately set about designing a virtual platform and mobile application that enabled Anytime Fitness to deliver first-class personal training sessions from any location, to keep revenue flowing and engagement high.

Financial, tech and infrastructure disruption was minimised – in fact, it was non-existent – and budgets were kept in check by ensuring virtual sessions cost the same to run as normal PT sessions.

A rigorously tested and optimised payment module was also built to handle increased user traffic and facilitate simple and secure bookings.

“As soon as the solution launched, we were able to monitor data visualisations of each of our selected KPIs in real-time from a central dashboard, which has been a big advantage,” says Ryan Cheal, MD of Inspire Brands Capital, the master franchisee for Anytime Fitness Asia.

The data enabled senior managers to track key trends in user engagement, how many PT sessions had been sold, where penetration rates were high, which classes were proving most popular and how much revenue had been generated; even providing a clear view of staff availability, to reduce double bookings and other scheduling complications.

The results
Since the virtual platform and mobile application launched, Volution has helped Anytime Fitness to achieve the following results:

• +14.2% increase in PT revenue

• All staff remaining employed during lockdown

• +US$1M increase in revenue

• 50% of virtual hub sign-ups using assisted services for the first time, enhancing member engagement

By integrating a remote model now, Anytime Fitness has not only stayed operational and sustained revenue throughout the most challenging crisis of our time, but has also opened a new revenue stream that will continue to support business growth for years to come.

“We rapidly developed a remote-focused solution to pivot the Anytime Fitness Asia business model”
– Andy Hall, Volution

https://www.leisureopportunities.co.uk/images/2020/42347_177867.jpg
Volution helped Anytime Fitness Asia to minimise the impact of the pandemic
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Diary dates
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Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
NEC, Birmingham, United Kingdom
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03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Powering through

Volution worked with Anytime Fitness Asia to enable the company to minimise the impact of the pandemic

Published in Health Club Management 2020 issue 9
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
“We were able to monitor data visualisations of each of our selected KPIs in real-time, which has been a big advantage”
– Ryan Cheal, Anytime Fitness Asia

Anytime Fitness in Asia tasked Volution with an urgent challenge to deliver a customised technical solution to keep the company operational during the COVID-19 pandemic and beyond.

The challenge
Following the news that each of its 120+ locations would be closed as lockdown measures were enforced, Anytime Fitness quickly realised its members wouldn’t be able to engage with its services as normal – and that position could continue for some time.

“The team has worked with Anytime Fitness on its digital transformation strategy for the past two years, developing a strong partnership, so we were in the ideal position to rapidly develop a remote-focused solution, capable of pivoting the business model to keep staff employed and members engaged during lockdown and beyond,” says Andy Hall, COO of Volution.

The solution
Volution immediately set about designing a virtual platform and mobile application that enabled Anytime Fitness to deliver first-class personal training sessions from any location, to keep revenue flowing and engagement high.

Financial, tech and infrastructure disruption was minimised – in fact, it was non-existent – and budgets were kept in check by ensuring virtual sessions cost the same to run as normal PT sessions.

A rigorously tested and optimised payment module was also built to handle increased user traffic and facilitate simple and secure bookings.

“As soon as the solution launched, we were able to monitor data visualisations of each of our selected KPIs in real-time from a central dashboard, which has been a big advantage,” says Ryan Cheal, MD of Inspire Brands Capital, the master franchisee for Anytime Fitness Asia.

The data enabled senior managers to track key trends in user engagement, how many PT sessions had been sold, where penetration rates were high, which classes were proving most popular and how much revenue had been generated; even providing a clear view of staff availability, to reduce double bookings and other scheduling complications.

The results
Since the virtual platform and mobile application launched, Volution has helped Anytime Fitness to achieve the following results:

• +14.2% increase in PT revenue

• All staff remaining employed during lockdown

• +US$1M increase in revenue

• 50% of virtual hub sign-ups using assisted services for the first time, enhancing member engagement

By integrating a remote model now, Anytime Fitness has not only stayed operational and sustained revenue throughout the most challenging crisis of our time, but has also opened a new revenue stream that will continue to support business growth for years to come.

“We rapidly developed a remote-focused solution to pivot the Anytime Fitness Asia business model”
– Andy Hall, Volution

https://www.leisureopportunities.co.uk/images/2020/42347_177867.jpg
Volution helped Anytime Fitness Asia to minimise the impact of the pandemic
Latest News
Sport England has vowed to tackle inequality and create a nation of "more equal, inclusive ...
Latest News
Fitness instructors, personal trainers, coaches and other self-employed physical activity workers in Wales are being ...
Latest News
HCM editor, Liz Terry, has launched a Parliamentary Petition calling for gyms to be in ...
Latest News
The failure to tackle the UK's obesity crisis is down to successive governments being guilty ...
Latest News
Les Mills has launched a new digital content solution to support health and fitness operators ...
Latest News
Gymbox has entered the hospitality space with the signing of a deal to deliver in-room ...
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Nuffield Health has launched a series of free, online classes focused on emotional wellbeing. The ...
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FREE WEBINAR
promotion
This free webinar on 26 January will see our panellists reflect on the changes to work in 2020, and their priorities for 2021.
Opinion: 2021 is the year to prioritise global culture
Featured supplier news
Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Featured supplier news
Featured supplier: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Company profiles
Company profile: Hedgehog Concept Ltd
Ground breaking leisure and fitness club management software. Software that has incisive focus on the ...
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Member feedback software
AskNicely: Member feedback software
Management software
Premier Software Solutions: Management software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Sothys: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Fitness Software
FunXtion International BV: Fitness Software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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