Brawn is making strength training accessible for all, with a pilot with The Gym Group proving the concept

Brawn is a tech-enabled platform helping operators unlock the power of small group strength training, combining the personalisation of one-to-one coaching with the affordability of group sessions.

Working with The Gym Group, Brawn has supported both the operator and its personal trainers to engage more members in strength training through an integrated, data-led solution.

Many members want to feel stronger and more confident, but some struggle with knowing where to start.

Traditional personal training can be out of reach financially and large group classes aren’t always set up to provide the individual attention needed to tailor results.

At the same time, many PTs are facing a challenge when it comes to scaling their business, as their earning potential is limited by time. Selling blocks of one-to-one sessions can be challenging in a cost-sensitive market, which is a problem for great PTs struggling to build a sustainable income. This is where Brawn comes in.

Brawn offers a solution
Brawn provides an end-to-end Small Group Strength Training platform that manages everything from programming and scheduling to payments and progress tracking, so PTs can focus on what they do best: coaching.

For members, this means affordable, personalised training in small groups that still feels private. For PTs, it’s a scalable model that increases reach, retention, and recurring income – all supported by Brawn’s plug-and-play technology.

Working with The Gym Group, Brawn’s pilot programme has shown how tech-driven training can reshape gym economics, with some PTs earning as much as £300 extra each month and a greater number of members engaging in structured strength training.

There’s also a higher conversion rate among members from doing small group strength training to becoming one-to-one clients.

“This pilot has proven there’s huge demand for affordable, coached strength training and our aim is to support talented PTs in our gyms to build their businesses with us,” says Jon Baker, operations director at The Gym Group.

“Brawn’s goal is to make strength training accessible, inclusive and scalable and that’s exactly what we’ve achieved with The Gym Group,” says Brawn CEO, Sohail Rashid.

More: www.brawn.co.uk