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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Body scanning: Body image

Will the body image debate define the future of fit-tech? Becca Douglas looks at the evidence

By Becca Douglas | Published in Health Club Management 2019 issue 8
Our body-obsessed society is causing 20 per cent of adults to worry about their body image / PHOTO: SHUTTERSTOCK/DEAN DROBOT
Our body-obsessed society is causing 20 per cent of adults to worry about their body image / PHOTO: SHUTTERSTOCK/DEAN DROBOT

People are facing increasing pressure to achieve levels of perfection in the way they look, causing one in five UK adults to worry about their body image, according to new research from the Mental Health Foundation.

It’s important the health and fitness sector is mindful of how new technology and initiatives are delivered, to ensure we operate responsibly in relation to this challenge.

Results-led approach
Many people join a gym or health club to get results. To understand if these have been achieved, you need to start the process with some form of measurement and continue this throughout the journey.

What we still see in many health and fitness facilities is operators using well established methods to predict fat mass, such as callipers to measure skin folds. While popular, the accuracy of measures from such devices depends on the skill of the person doing the test.

Thanks to fit-tech and advancements in this area we no longer need to rely on manual methods. With just a touch of a button, fitness professionals can offer the end user (and their health and fitness professional) powerful visuals as well as a set of accurate measurements.

Chris Rock from Excelsior says: “For clients that are confident enough to be analysed, body scanning allows for a detailed assessment that provides an initial benchmark. These can be consistently repeated to provide ongoing biometrics, which can be a real motivator to the client, if the results are moving in the right direction!

When it comes to mental health, Rock says:“Even a less than favourable result can be turned into a positive if the client is suitably directed or redirected to modify their behaviour or routine accordingly.”

Rock continues: “Since body scanning allows for numerical values to be generated, and in some cases, a visual representation created, both the client’s logical and emotional needs are more likely to be satisfied, giving better results.

“This combination of measuring body composition in numbers and pictures can be reassuring for clients, particularly if the number on the scale isn’t changing because their body fat is lowering, while their muscle mass is increasing.

“If the assessment method is simply using the scales or taking photographs or using their reflection in the mirror, the client may not gain a true insight into the changes their body is making. Lack of understanding leads to lack of action.”

Phillip Middleton, founder and MD of Derwent says: “Some unhealthy diet and exercise behaviours stem from people having a distorted body image. By using technology to accurately measure body composition we can inform and educate people about their internal body make-up and devise exercise routines to assist them in reaching more reasonable goals, linked to a more healthy lifestyle.

“People join gyms because they want to change their bodies. Surely, we should be in a position to help them achieve this through education and realistic target setting? We can only do this if we have accurate information about their body composition to start with.”

Tracy Morrell, sales director for Styku Europe says: “I find trainers arguing over fat mass percentages, with different methods producing varying results which can be poles apart – all while the member is caught in the middle confused and, at times, demoralised.

“Overall, we focus too much on the numbers. What the industry needs is something that is repeatable – that can show real change – and is visual.

“Styku’s 3D body scanner doesn’t focus on weight, but highlights change. What matters most is measuring this and to do that you need a device that offers repeatable measurements with precision.”

Morrell talks about delivering Styku scans in health clubs across the world: “Used in the right way, having a 3D bodyscan can be a very humbling and motivational process which opens up an honest conversation with the client.

“They see a 3D version of themselves – in all its glory – and for some, this can be troubling but also the incentive they need to get healthy. At this point, it’s over to the PT or fitness professional to lead the conversation and turn any negative emotion and any negative body image connotations into positive motivation that can be channelled by the user to reach their goals.”

Regardless of the technology used, carrying out body scans does require a level of education, knowledge and skill from PTs and fitness professionals. When interpreting these results, it’s never been so vital for PTs to use their emotional intelligence to navigate the feelings and emotions of their members or clients in order to successfully guide them on their individual journeys.

As fitness professionals, they have a duty of care to understand how to interpret possible psychological warning signs that a client may present and in turn know how to offer expert support and adapt a training programme to meet their needs and deter them from fad diets.

Rob Thurston, UK country manager at Inbody says: “With the most recent advances in BIA Body Composition Testing (bioelectrical impedance analysis), the latest technology in devices such as the InBody can give fitness facilities clinical grade testing accuracy, along with a much wider range of body composition data that goes far beyond how much someone’s body fat percentage is and whether that is within the ‘normal range’.

“With direct segmental measurement, alongside body fat measurement, clients can now see a range of health-related information such as visceral fat level (which is correlated with type 2 diabetes and coronary heart disease) and muscular imbalance between the left and right limbs or the upper and lower body.

“They can also see localised oedema (swelling) or hydration status, bone mineral levels, basal metabolic rate based on lean muscle mass and Phase Angle score to indicate cell membrane health and nutrition status,” says Thurston.

Morrell continues: “The conversation around fitness and goal setting needs to shift away from body weight and look at overall feelings and results the user can see. When people refer to losing body weight, they often mean losing body fat, which is something completely different. A person can lose inches around their waist but not see much change in the number on the weight scale as they lose fat but gain lean muscle.

“Muscle is approximately 20 per cent denser than fat, so takes up less room. The beauty of a body scan is that it shows what a set of scales can’t: how a person’s shape is changing over time, which can lead to an increase in body positivity from knowing that progress is being made and the hard hours of sweating in the gym have been worth it.

“Body weight is not an accurate reflection of physical condition or fitness levels, so we need to educate health and fitness professionals on how to leverage this kind of fit-tech in order to empower exercisers to feel good about themselves.”

Thurston agrees: “These results and outputs provide the opportunity for the fitness professional to look beyond body image and ‘aesthetics’ and discuss a more rounded approach to body composition, with guidelines to improve overall health, nutrition and functionality.”

Education and interpretation
There is a need to move towards a more evidence-based approach, which prescribes health and wellness (including exercise) as a more holistic state of being where physical, mental and emotional health are all part of the same puzzle, reflected in the services the fit-tech sector and operators provide. With the right education, support and guidance, we can create positive environments, which help people to find and strengthen their intrinsic exercise motivation – leading to healthy, long-term lifestyle behaviours that do not create body image issues.

Morrell adds: “When we work with PTs and gym owners, we spend a great deal of time talking and exploring how to translate the findings into meaningful plans that can deliver results and promote self-esteem. We avoid promoting body dissatisfaction as a motive for change, but, instead, we market and promote investing in overall health as a way to enhance body image, this is particularly important as we move towards a more wellness-based industry – driven largely by millennials.”

Eric G Peake, managing director (north) from Healthcheck Services says: “The term ‘body image’ is how we perceive ourselves physically, and how we believe others to see us. People spend millions of pounds a year on the latest fad diets, but being thin doesn’t necessarily equate to being healthy.

“The CoreVue body composition kiosk gives you an in-depth look into what’s going on inside your body, so people are slowly starting to ditch the quick fix methods and using these machines as a tool to set achievable goals. They soon find that by being able to physically track their results, they’re automatically improving their body image in a positive way, while maintaining a healthy lifestyle.”

The future
Coming at a time when exercisers, particularly the younger age groups, notably millennials and Gen Z, see wellness as a focus of everyday life and something they’re prepared to spend on, fit-tech is going to become more important to meet their demands. In fact, according to research company Forrester, 69 per cent of all fitness wearable owners come from one of those two age groups. That’s why pioneering technology is set to play such a key role in providing the insights that health and fitness operators need to satisfy this new breed of members and support them on their individual paths to improve overall wellness.

While there’s a clear gear change taking place within the industry, the future looks exciting, as fit-tech is constantly evolving to provide us with tools and insights that, previously, we could only dream of. But, as the saying goes, “with great power comes great responsibility,” so it’s vital that we ensure PTs and fitness professionals receive the right education, allowing them to support and empower members and clients, enabling them to appreciate the results they’re achieving and build a positive self-image.

Phillip Middleton, Derwent
"People join gyms because they want to change their bodies, surely, we should be in a position to the help them achieve this"
Tracy Morrell, Styku
"Overall, I think we focus too much on the numbers. What the industry needs is something that is repeatable, that can show real change, and is visual"
Rob Thurston, Inbody
"With the most recent advances in BIA Body Composition Testing, the latest technology in devices such as the InBody can now give fitness facilities clinical grade testing accuracy"
Chris Rock, Excelsior
"Even a less than favourable result can be turned into a positive if the client is suitably directed or redirected to modify their behaviour or routine accordingly"
Eric G Peake, Healthcheck Service
"People spend millions of pounds a year on the latest fad diets and trends but being thin doesn’t necessarily equate to being healthy"
If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
With pressure to be perfect, exercise professionals must be trained to deliver the correct interventions / PHOTO: SHUTTERSTOCK/DEAN DROBOT
With pressure to be perfect, exercise professionals must be trained to deliver the correct interventions / PHOTO: SHUTTERSTOCK/DEAN DROBOT
http://www.leisureopportunities.com/images/imagesX/632230_835846.jpg
One in five UK adults is worried about their body image. We look at how fit-tech can help to educate gym members on how to achieve a healthy transformation
Becca Douglas, Journalist Rob Thurston, INBODY PHILLIP MIDDLETON, DERWENT TRACY MORRELL, STYKU CHRIS ROCK, EXCELSIOR ERIC G PEAKE, HEALTHCHECK SERVICES,fit-tech, Body scanning, body image, Mental Health Foundation,
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
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Staff welfare
As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
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Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
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Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
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Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
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Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
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Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
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Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
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03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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16-17 Jun 2021
ExCeL London, London, United Kingdom
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features

Body scanning: Body image

Will the body image debate define the future of fit-tech? Becca Douglas looks at the evidence

By Becca Douglas | Published in Health Club Management 2019 issue 8
Our body-obsessed society is causing 20 per cent of adults to worry about their body image / PHOTO: SHUTTERSTOCK/DEAN DROBOT
Our body-obsessed society is causing 20 per cent of adults to worry about their body image / PHOTO: SHUTTERSTOCK/DEAN DROBOT

People are facing increasing pressure to achieve levels of perfection in the way they look, causing one in five UK adults to worry about their body image, according to new research from the Mental Health Foundation.

It’s important the health and fitness sector is mindful of how new technology and initiatives are delivered, to ensure we operate responsibly in relation to this challenge.

Results-led approach
Many people join a gym or health club to get results. To understand if these have been achieved, you need to start the process with some form of measurement and continue this throughout the journey.

What we still see in many health and fitness facilities is operators using well established methods to predict fat mass, such as callipers to measure skin folds. While popular, the accuracy of measures from such devices depends on the skill of the person doing the test.

Thanks to fit-tech and advancements in this area we no longer need to rely on manual methods. With just a touch of a button, fitness professionals can offer the end user (and their health and fitness professional) powerful visuals as well as a set of accurate measurements.

Chris Rock from Excelsior says: “For clients that are confident enough to be analysed, body scanning allows for a detailed assessment that provides an initial benchmark. These can be consistently repeated to provide ongoing biometrics, which can be a real motivator to the client, if the results are moving in the right direction!

When it comes to mental health, Rock says:“Even a less than favourable result can be turned into a positive if the client is suitably directed or redirected to modify their behaviour or routine accordingly.”

Rock continues: “Since body scanning allows for numerical values to be generated, and in some cases, a visual representation created, both the client’s logical and emotional needs are more likely to be satisfied, giving better results.

“This combination of measuring body composition in numbers and pictures can be reassuring for clients, particularly if the number on the scale isn’t changing because their body fat is lowering, while their muscle mass is increasing.

“If the assessment method is simply using the scales or taking photographs or using their reflection in the mirror, the client may not gain a true insight into the changes their body is making. Lack of understanding leads to lack of action.”

Phillip Middleton, founder and MD of Derwent says: “Some unhealthy diet and exercise behaviours stem from people having a distorted body image. By using technology to accurately measure body composition we can inform and educate people about their internal body make-up and devise exercise routines to assist them in reaching more reasonable goals, linked to a more healthy lifestyle.

“People join gyms because they want to change their bodies. Surely, we should be in a position to help them achieve this through education and realistic target setting? We can only do this if we have accurate information about their body composition to start with.”

Tracy Morrell, sales director for Styku Europe says: “I find trainers arguing over fat mass percentages, with different methods producing varying results which can be poles apart – all while the member is caught in the middle confused and, at times, demoralised.

“Overall, we focus too much on the numbers. What the industry needs is something that is repeatable – that can show real change – and is visual.

“Styku’s 3D body scanner doesn’t focus on weight, but highlights change. What matters most is measuring this and to do that you need a device that offers repeatable measurements with precision.”

Morrell talks about delivering Styku scans in health clubs across the world: “Used in the right way, having a 3D bodyscan can be a very humbling and motivational process which opens up an honest conversation with the client.

“They see a 3D version of themselves – in all its glory – and for some, this can be troubling but also the incentive they need to get healthy. At this point, it’s over to the PT or fitness professional to lead the conversation and turn any negative emotion and any negative body image connotations into positive motivation that can be channelled by the user to reach their goals.”

Regardless of the technology used, carrying out body scans does require a level of education, knowledge and skill from PTs and fitness professionals. When interpreting these results, it’s never been so vital for PTs to use their emotional intelligence to navigate the feelings and emotions of their members or clients in order to successfully guide them on their individual journeys.

As fitness professionals, they have a duty of care to understand how to interpret possible psychological warning signs that a client may present and in turn know how to offer expert support and adapt a training programme to meet their needs and deter them from fad diets.

Rob Thurston, UK country manager at Inbody says: “With the most recent advances in BIA Body Composition Testing (bioelectrical impedance analysis), the latest technology in devices such as the InBody can give fitness facilities clinical grade testing accuracy, along with a much wider range of body composition data that goes far beyond how much someone’s body fat percentage is and whether that is within the ‘normal range’.

“With direct segmental measurement, alongside body fat measurement, clients can now see a range of health-related information such as visceral fat level (which is correlated with type 2 diabetes and coronary heart disease) and muscular imbalance between the left and right limbs or the upper and lower body.

“They can also see localised oedema (swelling) or hydration status, bone mineral levels, basal metabolic rate based on lean muscle mass and Phase Angle score to indicate cell membrane health and nutrition status,” says Thurston.

Morrell continues: “The conversation around fitness and goal setting needs to shift away from body weight and look at overall feelings and results the user can see. When people refer to losing body weight, they often mean losing body fat, which is something completely different. A person can lose inches around their waist but not see much change in the number on the weight scale as they lose fat but gain lean muscle.

“Muscle is approximately 20 per cent denser than fat, so takes up less room. The beauty of a body scan is that it shows what a set of scales can’t: how a person’s shape is changing over time, which can lead to an increase in body positivity from knowing that progress is being made and the hard hours of sweating in the gym have been worth it.

“Body weight is not an accurate reflection of physical condition or fitness levels, so we need to educate health and fitness professionals on how to leverage this kind of fit-tech in order to empower exercisers to feel good about themselves.”

Thurston agrees: “These results and outputs provide the opportunity for the fitness professional to look beyond body image and ‘aesthetics’ and discuss a more rounded approach to body composition, with guidelines to improve overall health, nutrition and functionality.”

Education and interpretation
There is a need to move towards a more evidence-based approach, which prescribes health and wellness (including exercise) as a more holistic state of being where physical, mental and emotional health are all part of the same puzzle, reflected in the services the fit-tech sector and operators provide. With the right education, support and guidance, we can create positive environments, which help people to find and strengthen their intrinsic exercise motivation – leading to healthy, long-term lifestyle behaviours that do not create body image issues.

Morrell adds: “When we work with PTs and gym owners, we spend a great deal of time talking and exploring how to translate the findings into meaningful plans that can deliver results and promote self-esteem. We avoid promoting body dissatisfaction as a motive for change, but, instead, we market and promote investing in overall health as a way to enhance body image, this is particularly important as we move towards a more wellness-based industry – driven largely by millennials.”

Eric G Peake, managing director (north) from Healthcheck Services says: “The term ‘body image’ is how we perceive ourselves physically, and how we believe others to see us. People spend millions of pounds a year on the latest fad diets, but being thin doesn’t necessarily equate to being healthy.

“The CoreVue body composition kiosk gives you an in-depth look into what’s going on inside your body, so people are slowly starting to ditch the quick fix methods and using these machines as a tool to set achievable goals. They soon find that by being able to physically track their results, they’re automatically improving their body image in a positive way, while maintaining a healthy lifestyle.”

The future
Coming at a time when exercisers, particularly the younger age groups, notably millennials and Gen Z, see wellness as a focus of everyday life and something they’re prepared to spend on, fit-tech is going to become more important to meet their demands. In fact, according to research company Forrester, 69 per cent of all fitness wearable owners come from one of those two age groups. That’s why pioneering technology is set to play such a key role in providing the insights that health and fitness operators need to satisfy this new breed of members and support them on their individual paths to improve overall wellness.

While there’s a clear gear change taking place within the industry, the future looks exciting, as fit-tech is constantly evolving to provide us with tools and insights that, previously, we could only dream of. But, as the saying goes, “with great power comes great responsibility,” so it’s vital that we ensure PTs and fitness professionals receive the right education, allowing them to support and empower members and clients, enabling them to appreciate the results they’re achieving and build a positive self-image.

Phillip Middleton, Derwent
"People join gyms because they want to change their bodies, surely, we should be in a position to the help them achieve this"
Tracy Morrell, Styku
"Overall, I think we focus too much on the numbers. What the industry needs is something that is repeatable, that can show real change, and is visual"
Rob Thurston, Inbody
"With the most recent advances in BIA Body Composition Testing, the latest technology in devices such as the InBody can now give fitness facilities clinical grade testing accuracy"
Chris Rock, Excelsior
"Even a less than favourable result can be turned into a positive if the client is suitably directed or redirected to modify their behaviour or routine accordingly"
Eric G Peake, Healthcheck Service
"People spend millions of pounds a year on the latest fad diets and trends but being thin doesn’t necessarily equate to being healthy"
If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
With pressure to be perfect, exercise professionals must be trained to deliver the correct interventions / PHOTO: SHUTTERSTOCK/DEAN DROBOT
With pressure to be perfect, exercise professionals must be trained to deliver the correct interventions / PHOTO: SHUTTERSTOCK/DEAN DROBOT
http://www.leisureopportunities.com/images/imagesX/632230_835846.jpg
One in five UK adults is worried about their body image. We look at how fit-tech can help to educate gym members on how to achieve a healthy transformation
Becca Douglas, Journalist Rob Thurston, INBODY PHILLIP MIDDLETON, DERWENT TRACY MORRELL, STYKU CHRIS ROCK, EXCELSIOR ERIC G PEAKE, HEALTHCHECK SERVICES,fit-tech, Body scanning, body image, Mental Health Foundation,
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Management software
Fisikal: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness software
Go Do.Fitness: Fitness software
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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