Emerging from the pandemic stronger than ever, Premier Software is reaffirming its commitment to staff, clients and the industry. We catch up with CCO Oliver Cahill to find out more

What did the pandemic look like for Premier Software?
Naturally, the last few years were unexpected. We’ve always known software can bridge the gap between business and client, however, when physical interaction powered down, technology really stepped up to keep those lines of communication open and convey client safety on reopening.

Many people felt the effects of repeated lockdowns and isolation – including our own staff. Before the pandemic we already had an Employee Assistance Programme in place to support our team. To bolster this, two team members recently became qualified Mental Health First Aiders.

Through adding another layer of assistance for staff, we can better support our clients.

How are you supporting operators?
We’ve already launched partnerships with Wowcher and Spabreaks.com. These give operators access to a new market of avid spa enthusiasts. With Wowcher introducing 180,000 new clients to spas each year and Spabreaks.com arranging 10,000 spa visits each week, both are huge contenders to help operators recover and grow.

But let us not forget our industry is going through a recruitment crisis. With increased bookings, staff time is more precious than ever before. Our integrations help relieve the pressure on internal teams by enabling third parties to secure reservations directly into Core by Premier Software. This in turn increases booking levels, while reducing administration and human error.

Tell us about working with Made for Life Organics
Our partnership was born out of a conversation at SpaFest 2021 and is very close to our hearts.

Our corporate manager, Laura Meeson, revealed how she was turned away from a spa in 2016 due to having breast cancer. She knows firsthand how detrimental this was to her mental wellbeing. While the industry has come a long way since then, spas can still do more to open their doors wide to all.

Therefore, throughout 2022 any business that uses or purchases Core will receive 25 per cent off Made for Life’s Cancer Touch Therapy training. We’re thrilled with the campaign’s progress and can’t wait to see what more we can achieve together.

What else will we see from Premier in 2022?
One of our most exciting plans is enhancing Core’s functionality with Golf.

Designed for hotels and resorts with golf courses, Golf integrates with Core to promote online bookings, manage tee sheets, control memberships and take pro-shop sales with our new, fully configurable Electronic Point of Sale system.

The software is currently at the pilot stage, with a full launch planned for later this year. This has been an eagerly anticipated launch for us and we look forward to being back on-site with operators to share what we’ve been working on.

Are you back to face-to-face meetings?
Our account managers have been itching to meet up with their customers again. They thrive on ensuring operators get the most out of their purchase. That is why we were so thrilled to restart our Core Forums in March this year.

It was wonderful to welcome our valued clients to Premier’s head office to share Core’s new features, integrations and communicate upcoming improvements – with instant feedback. We’re already planning our next Forum in July and our attendance at industry shows.

Where should we look out for you this year?
We were pleased to sponsor the UKSA Spring Networking event and Spa Life UK.

Naturally, we look forward to regrouping at SpaFest in September to see how our initiative has progressed.

More: www.premiersoftware.uk