Matrix Fitness has introduced a new immersive cycling experience, says Rob Knox

Matrix Fitness, one of the world’s fastest-growing commercial fitness brands, has launched its Virtual Training Cycle, an immersive training experience that delivers exclusive programmes, streaming of music, movies and shows and access to instructor-led content on the gym floor to boost the user experience.

The high-performance cycle features a 22” touchscreen with an app-based interface similar to other touchscreen consoles in the Matrix cardio portfolio. The in-built Matrix-exclusive programmes include the 20-minute Sprint 8 HIIT, Virtual Active forward-motion HD destination footage and Target Training which tracks watts, heart rate, RPMs, distance or calories. Users will stay motivated by gauging progress through engaging graphics and intuitive colours and will also have access to iFIT live and on-demand experiential studio and outdoor workouts.

“We believe the Virtual Training Cycle is the best upright bike on the market, giving members the same riding experience as a class, but at a time that best fits their busy schedules,” said Rob Knox, product director for Matrix. “By listening to our customers, we discovered their users wanted a variety of content and options to keep them engaged.

“Better yet, the on-demand workouts provided through our partnership with iFIT, paired with our Matrix-exclusive content, will ensure riders feel they have a new way to ride every time, at the touch of a button.”

The Virtual Training Cycle is precision-engineered with a freewheel featuring magnetic resistance, intuitive four-way adjustment, a contoured seat and multi-position handlebars that simulate the feel of real road riding.

For easy maintenance, the cycle features quick-release service panels, easily removable pedal cranks and clearly identifiable internal components.

“The Virtual Training Cycle brings together the experience of a group cycling class and familiar operation of standard cardio equipment,” adds Knox. “Users and gym owners will appreciate the continuity of our user experience and connectivity across all of our equipment on the cardio floor, ensuring a unified aesthetic and an intuitive, engaging experience for all.”

More: www.matrixfitness.co.uk