Everlast Gyms is accelerating innovation to elevate its sites to new levels in partnership with Core Health and Fitness

In the ever-evolving landscape of UK health clubs, Everlast Gym’s recently-elevated Nottingham site stands as a compelling example of what happens when vision, partnership and operational ambition converge.

Far more just a standard rebrand, this transformation signals a new chapter in club evolution and one that’s being achieved hand-in-hand with Core Health and Fitness.

When Everlast Gyms acquired four former Roko sites earlier this year, it committed not just to expansion, but also to genuine elevation – Nottingham’s upgrade wasn’t simply cosmetic, it was designed to push the boundaries of what a modern gym can be. Core Health and Fitness has been integral in that process, supplying cutting-edge equipment and working closely with Everlast Gym’s team to create bespoke zones, fluid layouts, hybrid training spaces and consistent standards across the estate.

The result? Everlast Gyms+ Nottingham now blends big-box scale with boutique energy; immersive group studios, functional and resistance zones, hybrid training options and a compelling member journey throughout.

The ‘Everlast Elevation’ concept itself is a signal: this is not just a gym, it’s a fitness destination. Core’s ability to tailor solutions, from strength to cardio to functional training, makes it more than a supplier – it’s a driver of growth, supporting Everlast Gyms in bringing its vision of the ultimate member experience to life.

But the momentum doesn’t stop in Nottingham. On 17th October 2025, Everlast opened its next flagship, Everlast Liverpool, built to raise the bar once more. Branded as “Everlast Gyms+ Liverpool,” the site delivers premium areas, innovative new classes, cutting-edge equipment and the prestige of Hyrox Performance Centre status.

It’s a powerful message to the industry: Everlast Gyms isn’t maintaining pace, it’s accelerating and paving the way forward.

Across the UK, the Everlast Gyms and Core partnership is reshaping expectations of what a health club can be, showing how strong collaboration, design ambition and execution can transform a gym into an experience.

More: www.corehandf.com