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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Jean-Michel FournierCEO, Les Mills Media

In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence

Published in Health Club Management 2019 issue 11
Jean-Michel Fournier
Jean-Michel Fournier

What’s your story?
I dropped out of school aged 16 to become an electrician in a small village in the south of France, where I grew up. Not long after, I met a business leader who gave me a different perspective about the endless possibilities of life and the confidence that I could do more.

I went back to school, on to university and began my career during the tech boom, working at some of the world’s largest tech companies. Along the way, I’ve been fortunate enough to live and work in multiple countries.

I’ve always enjoyed having a rich blend of experiences and my whole journey has been about learning more, developing multiple skills and growing as a leader. Before joining Les Mills in 2017, I had Senior VP roles at large corporations such as United Health Group and Hewlett-Packard. I also co-founded several start-ups in Silicon Valley and am a strategic adviser for the French government, supporting the development of French start-ups abroad.

What does your role entail?
Most HCM readers are probably familiar with the Les Mills brand, but maybe less so with Les Mills Media – which is a division of Les Mills International. As CEO of Les Mills Media, I head our worldwide consumer business, the B2B and direct-to-consumer digital portfolio of products, as well as our worldwide music management.

One of my main focuses is our video streaming platform, Les Mills On Demand (LMOD), which lets consumers stream 800 workouts to any digital device. LMOD has seen significant growth in recent years and we’re expecting this category to have a huge impact on the future of fitness.

Why is this?
The two largest generations of fitness users, millennials and Gen Z, are the “anywhere and everywhere” generations, and they now make up 80 per cent of the entire fitness market.

This generation of ‘digital natives’ have grown up with technology seamlessly integrated into their day-to-day lives, so they’re evolving their needs and expectations for their fitness experiences.

In addition, the trend for fitness-at-home continues to grow and we know 85 per cent of club members also exercise at home, so our sector must evolve to meet these growing expectations for integrated fitness solutions.

How do you see this taking shape in the fitness industry?
With digital disruption and technology affecting every industry – especially fitness – we want to offer our club partners and their members a 360-degree fitness solution that seamlessly blends the physical and the digital.

We call it the “consumerisation of clubs”. It means virtually expanding the four walls of the traditional fitness facility and enabling members to exercise where and when they want.

How can clubs stay central to the fitness journey?
Clubs are the heartbeat of our industry, so we’re innovating to ensure they maintain a central role in the digital fitness experience.

That’s why we’ve partnered with Netpulse, so clubs can own their members’ fitness journey wherever and whenever they want to workout.

Clubs are able to offer members a co-branded LMOD subscription at a preferential rate, boosting member loyalty and keeping them in the habit of exercising even if they can’t make it to the gym.

With so many alternative ways to exercise, what does the future look like for live classes?
Because we’re social beings, the in-person experience will always be best. Live classes create retention, referrals and boost perception of value, but these can be augmented by technology to expand the club experience.

In the long term, the fitness industry will utilise advances in augmented reality and holographic telepresence, but science is a few years away from making this a reality for live classes.

In the near term, we can create more experiential live classes by combining great instructors with music and augmented video to create immersive virtual environments. Those who bridge the gap between the digital and physical world to offer an integrated fitness experience will be the big winners.

Looking further ahead, I believe Artificial Intelligence (AI) will be transformative for fitness. People want experiential workouts, personalisation, and smart recommendations to support their lifestyle, so AI will play a key role.

What most excites you about the impact of tech on fitness?
Our mission is to create a fitter planet, and the technologies we’ve talked about will have a key role in democratising fitness and taking it to the masses.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Home exercise via LMOD complements in-club classes and workouts
Home exercise via LMOD complements in-club classes and workouts
AI will play a key role in the future of the industry, says Fournier
AI will play a key role in the future of the industry, says Fournier
https://www.leisureopportunities.co.uk/images/imagesX/897604_51139.jpg
'In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence' – Jean-Michel Fournier, CEO of Les Mills Media
Les Mills Media, Jean-Michel Fournier,fit tech, streaming, virtual reality, Jean-Michel Fournier
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HCM editor, Liz Terry, has launched a Parliamentary Petition calling for gyms to be in ...
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FREE WEBINAR
promotion
This free webinar on 26 January will see our panellists reflect on the changes to work in 2020, and their priorities for 2021.
Opinion: 2021 is the year to prioritise global culture
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Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
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Featured supplier: Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
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Property & Tenders
11 - 25 Union St, London SE1 1SD
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Property & Tenders
Waltham Abbey, Essex
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Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Jean-Michel FournierCEO, Les Mills Media

In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence

Published in Health Club Management 2019 issue 11
Jean-Michel Fournier
Jean-Michel Fournier

What’s your story?
I dropped out of school aged 16 to become an electrician in a small village in the south of France, where I grew up. Not long after, I met a business leader who gave me a different perspective about the endless possibilities of life and the confidence that I could do more.

I went back to school, on to university and began my career during the tech boom, working at some of the world’s largest tech companies. Along the way, I’ve been fortunate enough to live and work in multiple countries.

I’ve always enjoyed having a rich blend of experiences and my whole journey has been about learning more, developing multiple skills and growing as a leader. Before joining Les Mills in 2017, I had Senior VP roles at large corporations such as United Health Group and Hewlett-Packard. I also co-founded several start-ups in Silicon Valley and am a strategic adviser for the French government, supporting the development of French start-ups abroad.

What does your role entail?
Most HCM readers are probably familiar with the Les Mills brand, but maybe less so with Les Mills Media – which is a division of Les Mills International. As CEO of Les Mills Media, I head our worldwide consumer business, the B2B and direct-to-consumer digital portfolio of products, as well as our worldwide music management.

One of my main focuses is our video streaming platform, Les Mills On Demand (LMOD), which lets consumers stream 800 workouts to any digital device. LMOD has seen significant growth in recent years and we’re expecting this category to have a huge impact on the future of fitness.

Why is this?
The two largest generations of fitness users, millennials and Gen Z, are the “anywhere and everywhere” generations, and they now make up 80 per cent of the entire fitness market.

This generation of ‘digital natives’ have grown up with technology seamlessly integrated into their day-to-day lives, so they’re evolving their needs and expectations for their fitness experiences.

In addition, the trend for fitness-at-home continues to grow and we know 85 per cent of club members also exercise at home, so our sector must evolve to meet these growing expectations for integrated fitness solutions.

How do you see this taking shape in the fitness industry?
With digital disruption and technology affecting every industry – especially fitness – we want to offer our club partners and their members a 360-degree fitness solution that seamlessly blends the physical and the digital.

We call it the “consumerisation of clubs”. It means virtually expanding the four walls of the traditional fitness facility and enabling members to exercise where and when they want.

How can clubs stay central to the fitness journey?
Clubs are the heartbeat of our industry, so we’re innovating to ensure they maintain a central role in the digital fitness experience.

That’s why we’ve partnered with Netpulse, so clubs can own their members’ fitness journey wherever and whenever they want to workout.

Clubs are able to offer members a co-branded LMOD subscription at a preferential rate, boosting member loyalty and keeping them in the habit of exercising even if they can’t make it to the gym.

With so many alternative ways to exercise, what does the future look like for live classes?
Because we’re social beings, the in-person experience will always be best. Live classes create retention, referrals and boost perception of value, but these can be augmented by technology to expand the club experience.

In the long term, the fitness industry will utilise advances in augmented reality and holographic telepresence, but science is a few years away from making this a reality for live classes.

In the near term, we can create more experiential live classes by combining great instructors with music and augmented video to create immersive virtual environments. Those who bridge the gap between the digital and physical world to offer an integrated fitness experience will be the big winners.

Looking further ahead, I believe Artificial Intelligence (AI) will be transformative for fitness. People want experiential workouts, personalisation, and smart recommendations to support their lifestyle, so AI will play a key role.

What most excites you about the impact of tech on fitness?
Our mission is to create a fitter planet, and the technologies we’ve talked about will have a key role in democratising fitness and taking it to the masses.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Les Mills On Demand has seen significant growth in recent years due to young, ‘digital natives’ making up the majority of the fitness market
Home exercise via LMOD complements in-club classes and workouts
Home exercise via LMOD complements in-club classes and workouts
AI will play a key role in the future of the industry, says Fournier
AI will play a key role in the future of the industry, says Fournier
https://www.leisureopportunities.co.uk/images/imagesX/897604_51139.jpg
'In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence' – Jean-Michel Fournier, CEO of Les Mills Media
Les Mills Media, Jean-Michel Fournier,fit tech, streaming, virtual reality, Jean-Michel Fournier
Latest News
HCM editor, Liz Terry, has launched a Parliamentary Petition calling for gyms to be in ...
Latest News
The failure to tackle the UK's obesity crisis is down to successive governments being guilty ...
Latest News
Les Mills has launched a new digital content solution to support health and fitness operators ...
Latest News
Gymbox has entered the hospitality space with the signing of a deal to deliver in-room ...
Latest News
Nuffield Health has launched a series of free, online classes focused on emotional wellbeing. The ...
Latest News
Resistance training is just as beneficial for men and women over the age of 50, ...
Latest News
Fitness, sport and leisure sector professionals who have continued to deliver services to their communities ...
Latest News
A national survey has launched to chart the mental health of the fitness and physical ...
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One of England's highest ranking police officers has called on government ministers to clearly define ...
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Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch ...
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Fitness First has launched a new free digital fitness hub, offering users a wide range ...
FREE WEBINAR
promotion
This free webinar on 26 January will see our panellists reflect on the changes to work in 2020, and their priorities for 2021.
Opinion: 2021 is the year to prioritise global culture
Featured supplier news
Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Featured supplier news
Featured supplier: Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Management software
Premier Software Solutions: Management software
Fitness Software
FunXtion International BV: Fitness Software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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