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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Wattbike

Wattbike & Places for People: Taking zones to the next level

Published in Health Club Management 2017 issue 9
The Wattbike zones appeal not only to cyclists but those with a particular sport conditioning focus or goal
The Wattbike zones appeal not only to cyclists but those with a particular sport conditioning focus or goal
Cycling zones are becoming fully immersive to satisfy the growing cycling population and Wattbike have every solution covered

With the cycling zone concept continuing to grow across the fitness industry, Places for People seized the opportunity to take the initiative one step further. To stand out, Places for People worked with Wattbike to introduce the most immersive zone in the country. John Oxley, Places for People’s chief operating officer, explains more.

What is the Wattbike Cycling Zone and where is it?
The Wattbike Cycling Zone is a studio cycling space at the very front of the Rotherham Leisure Complex. It has traditional spin bikes and we have now added eight Wattbikes with accompanying immersive and engaging artwork. You can’t miss it.

Why did you choose Wattbike and why Rotherham?
Well at Rotherham we had a particularly large cycling studio which we’d converted from an indoor climbing facility.

We wanted to expand the programme of indoor cycling to appeal to a much broader range of customers with a variety of different fitness levels and experience, and bring in different groups. Wattbike has that appeal.

Do you have a particular type of ‘member’ that the Rotherham zone is aimed at?
It can vary. Someone who's into general fitness, but is target orientated. Those who might have a particular sports conditioning focus. And then there's obviously the people interested in cycling.

Tell us a little about the Places for People target market?
We say that our fitness proposition is for people who want to get fit, people who want to get fitter and for those who are training for competition. Those are our three target markets whose needs are varied and therefore our choice of equipment has to be considered. The Wattbike fit’s in to all of those categories perfectly so it’s a great partnership.

When did the zone launch and what response did it get?
The zone was installed July and the response has been terrific. It was also helped by a great launch event that we did in conjunction with the Wattbike team. It also included the former professional cyclist, Wattbike ambassador and local cycling legend, Dean Downing.

Are there any further plans to install more Wattbike zones in other sites?
Absolutely. Of course, we first want to make the Rotherham zone a success, but we've already identified a further two or three opportunities where we can develop more Wattbike zones, either in gyms or in studios.

Rotherham has a big cycling fraternity, do you think a city needs this to have a zone or will it fit anywhere?

I think the zone can go anywhere; obviously it helps if there is an established cycling fraternity which provides easier access to the market. But it’s not a necessity. Not at all.

Cycling zones are becoming fully immersive to satisfy the growing cycling population and Wattbike have every solution covered having created over 40 immersive zones in the UK.

If you want to stand out from the crowd contact Wattbike now.

TEL: +44 (0)115 945 5450
EMAIL: [email protected]
WEB: www.wattbike.com
www.facebook.com/wattbike
www.twitter.com/wattbike
www.instagram.com/wattbike/

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Wattbike zones stand out on the gym floor and offer users a more immersive experience
Wattbike zones stand out on the gym floor and offer users a more immersive experience
John Oxley, Places for People's chief operating officer
John Oxley, Places for People's chief operating officer
https://www.leisureopportunities.co.uk/images/788571_424024.jpg
Wattbike Cycling Zones will increasingly become a feature at gyms and leisure centres across the country, with Rotherham Leisure Complex one of the first to experience the benefits
John Oxley, Places for People's chief operating officer Wattbike,Wattbike, Places for People,
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features

Promotional feature: Wattbike

Wattbike & Places for People: Taking zones to the next level

Published in Health Club Management 2017 issue 9
The Wattbike zones appeal not only to cyclists but those with a particular sport conditioning focus or goal
The Wattbike zones appeal not only to cyclists but those with a particular sport conditioning focus or goal
Cycling zones are becoming fully immersive to satisfy the growing cycling population and Wattbike have every solution covered

With the cycling zone concept continuing to grow across the fitness industry, Places for People seized the opportunity to take the initiative one step further. To stand out, Places for People worked with Wattbike to introduce the most immersive zone in the country. John Oxley, Places for People’s chief operating officer, explains more.

What is the Wattbike Cycling Zone and where is it?
The Wattbike Cycling Zone is a studio cycling space at the very front of the Rotherham Leisure Complex. It has traditional spin bikes and we have now added eight Wattbikes with accompanying immersive and engaging artwork. You can’t miss it.

Why did you choose Wattbike and why Rotherham?
Well at Rotherham we had a particularly large cycling studio which we’d converted from an indoor climbing facility.

We wanted to expand the programme of indoor cycling to appeal to a much broader range of customers with a variety of different fitness levels and experience, and bring in different groups. Wattbike has that appeal.

Do you have a particular type of ‘member’ that the Rotherham zone is aimed at?
It can vary. Someone who's into general fitness, but is target orientated. Those who might have a particular sports conditioning focus. And then there's obviously the people interested in cycling.

Tell us a little about the Places for People target market?
We say that our fitness proposition is for people who want to get fit, people who want to get fitter and for those who are training for competition. Those are our three target markets whose needs are varied and therefore our choice of equipment has to be considered. The Wattbike fit’s in to all of those categories perfectly so it’s a great partnership.

When did the zone launch and what response did it get?
The zone was installed July and the response has been terrific. It was also helped by a great launch event that we did in conjunction with the Wattbike team. It also included the former professional cyclist, Wattbike ambassador and local cycling legend, Dean Downing.

Are there any further plans to install more Wattbike zones in other sites?
Absolutely. Of course, we first want to make the Rotherham zone a success, but we've already identified a further two or three opportunities where we can develop more Wattbike zones, either in gyms or in studios.

Rotherham has a big cycling fraternity, do you think a city needs this to have a zone or will it fit anywhere?

I think the zone can go anywhere; obviously it helps if there is an established cycling fraternity which provides easier access to the market. But it’s not a necessity. Not at all.

Cycling zones are becoming fully immersive to satisfy the growing cycling population and Wattbike have every solution covered having created over 40 immersive zones in the UK.

If you want to stand out from the crowd contact Wattbike now.

TEL: +44 (0)115 945 5450
EMAIL: [email protected]
WEB: www.wattbike.com
www.facebook.com/wattbike
www.twitter.com/wattbike
www.instagram.com/wattbike/

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Wattbike zones stand out on the gym floor and offer users a more immersive experience
Wattbike zones stand out on the gym floor and offer users a more immersive experience
John Oxley, Places for People's chief operating officer
John Oxley, Places for People's chief operating officer
https://www.leisureopportunities.co.uk/images/788571_424024.jpg
Wattbike Cycling Zones will increasingly become a feature at gyms and leisure centres across the country, with Rotherham Leisure Complex one of the first to experience the benefits
John Oxley, Places for People's chief operating officer Wattbike,Wattbike, Places for People,
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The best in class of the physical activity sector have been revealed at the ukactive Awards 2021.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
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Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
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Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
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Servicesport UK Limited: Independent service & maintenance
Skincare
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Lockers/interior design
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Welwyn Garden City
Welwyn Hatfield Borough Council
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Newport, Shropshire
Lilleshall Sports Academy
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Diary dates
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Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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