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FITNESS, HEALTH, WELLNESS

features

Promotional feature: Les Mills - A workout with Heritage

When the original Les Mills gym opened in Auckland in 1968, it attracted a large following of athletes. Today, thousands of clubs benefit from the brand's high-powered approach to fitness

Published in Health Club Management 2016 issue 9
Today's fitness members are looking for more athletic-based classes
Today's fitness members are looking for more athletic-based classes
With so much goodness packed into just one class, the BODYPUMP concept quickly shot into the international fitness stratosphere

After 25 years of continuous development, with a dedicated team of researchers and scientists now in its squad, it is undeniable that BODYPUMP™, the fuel that spread the Les Mills fire across the globe, will continue to evolve and endeavor to give revolutionary workouts for years to come. BODYPUMP has been challenging muscles for decades. From its humble beginnings as a dumbbell class in a basement gym, to the biggest fitness class in clubs around the world, this is the BODYPUMP story.

While some are born into families of businessmen, craftsmen or even fishermen, BODYPUMP was born into a family of athletes.

The Mills family had athletic blood pumping through their veins long before the creation of the first Les Mills World of Fitness. Phillip Mills is the second generation to drive the family business and he believes authenticity is the reason BODYPUMP became so popular so fast.

When Phillip’s father, Les Mills, opened the first Les Mills World of Fitness gym in Auckland in 1968, most of its members were athletes. With Les competing in four Olympics between 1958 and 1972, and Phillip representing New Zealand for 10 years in track and field – it is no surprise that much of their community was from a sporting background.

Long before the creation of BODYPUMP, when fitness for the masses involved a lot of aerobics and tae-bo, the Les Mills family and its gym, were weight training. It was this athletic style, in an environment full of elite athletes, that people seemed drawn to. Soon a simple, but popular, dumbbell class was offered within the gym.

“People loved group fitness but wanted something more athletic than the stereotypical ‘leotards and legwarmers’ classes,” says Phillip Mills.

The benefits of strength training on fitness and functionality meant the class quickly became so popular that the amount of dumbbells needed made the whole thing almost unfeasible. This issue created the first step that took a simple dumbbell class towards the global phenomenon that is BODYPUMP today.

With his wife Jackie, also a former New Zealand athlete and gymnast, Phillip created a group barbell class as a more efficient system to deliver all the benefits of strength training.

BODYPUMP for every body
Feminism was also taking off in New Zealand at this time. Women were chasing strength and empowerment not only metaphorically, but physically as well. “We wanted to break the stigma that women couldn’t, or shouldn’t, weight train”, says chief creative officer Dr Jackie Mills.

Jackie knew weight training was perceived as ‘masculine’ exercise that created bulky, muscular bodies. She had been incorporating weight training into her exercise through her gymnastic career and knew that the right type of strength training could create a strong lean body. Championing “strong is the new skinny” well before its time, Jackie and Phillip emphasised the gains involved in strength training; from cardiovascular health to joint functionality to hormone responses.

Participants soon realised that weight training in a group environment accompanied by great music, and led by a motivating coach, was more fun than a traditional weights workout.

With so much goodness packed into just one exercise class, the BODYPUMP concept quickly shot into the international fitness stratosphere.

Now BODYPUMP can be found in more than 15,000 health and fitness clubs around the world. Read the full story at: www.lesmills.com/uk/knowledge/newsfeed/history-of-bodypump/

This January Les Mills will launch its 100th BODYPUMP release. That’s 25 years of BODYPUMP classes across the globe. Find out how your club can get involved at www.bodypump.com

Make your BODYPUMP 100 January launch your best ever. Book your free space at a Power of Events seminar today at www.bodypump.com

TEL: +44 (0)207 264 0200
EMAIL: [email protected]
WEB: www.bodypump.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The first Les Mills gym members were mostly serious athletes
The first Les Mills gym members were mostly serious athletes
Les Mills pioneered the concept of 'strong is the new skinny' well before it entered the mainstream market
Les Mills pioneered the concept of 'strong is the new skinny' well before it entered the mainstream market
Les Mills classes now inspire people all over the world
Les Mills classes now inspire people all over the world
https://www.leisureopportunities.co.uk/images/242608_545503.jpg
When the original Les Mills gym opened in Auckland in 1968, it attracted a large following of athletes. Today, thousands of clubs benefit from the brand's approach to fitness
Les Mills,Les Mills, fitness, high-powered approach to fitness,
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features

Promotional feature: Les Mills - A workout with Heritage

When the original Les Mills gym opened in Auckland in 1968, it attracted a large following of athletes. Today, thousands of clubs benefit from the brand's high-powered approach to fitness

Published in Health Club Management 2016 issue 9
Today's fitness members are looking for more athletic-based classes
Today's fitness members are looking for more athletic-based classes
With so much goodness packed into just one class, the BODYPUMP concept quickly shot into the international fitness stratosphere

After 25 years of continuous development, with a dedicated team of researchers and scientists now in its squad, it is undeniable that BODYPUMP™, the fuel that spread the Les Mills fire across the globe, will continue to evolve and endeavor to give revolutionary workouts for years to come. BODYPUMP has been challenging muscles for decades. From its humble beginnings as a dumbbell class in a basement gym, to the biggest fitness class in clubs around the world, this is the BODYPUMP story.

While some are born into families of businessmen, craftsmen or even fishermen, BODYPUMP was born into a family of athletes.

The Mills family had athletic blood pumping through their veins long before the creation of the first Les Mills World of Fitness. Phillip Mills is the second generation to drive the family business and he believes authenticity is the reason BODYPUMP became so popular so fast.

When Phillip’s father, Les Mills, opened the first Les Mills World of Fitness gym in Auckland in 1968, most of its members were athletes. With Les competing in four Olympics between 1958 and 1972, and Phillip representing New Zealand for 10 years in track and field – it is no surprise that much of their community was from a sporting background.

Long before the creation of BODYPUMP, when fitness for the masses involved a lot of aerobics and tae-bo, the Les Mills family and its gym, were weight training. It was this athletic style, in an environment full of elite athletes, that people seemed drawn to. Soon a simple, but popular, dumbbell class was offered within the gym.

“People loved group fitness but wanted something more athletic than the stereotypical ‘leotards and legwarmers’ classes,” says Phillip Mills.

The benefits of strength training on fitness and functionality meant the class quickly became so popular that the amount of dumbbells needed made the whole thing almost unfeasible. This issue created the first step that took a simple dumbbell class towards the global phenomenon that is BODYPUMP today.

With his wife Jackie, also a former New Zealand athlete and gymnast, Phillip created a group barbell class as a more efficient system to deliver all the benefits of strength training.

BODYPUMP for every body
Feminism was also taking off in New Zealand at this time. Women were chasing strength and empowerment not only metaphorically, but physically as well. “We wanted to break the stigma that women couldn’t, or shouldn’t, weight train”, says chief creative officer Dr Jackie Mills.

Jackie knew weight training was perceived as ‘masculine’ exercise that created bulky, muscular bodies. She had been incorporating weight training into her exercise through her gymnastic career and knew that the right type of strength training could create a strong lean body. Championing “strong is the new skinny” well before its time, Jackie and Phillip emphasised the gains involved in strength training; from cardiovascular health to joint functionality to hormone responses.

Participants soon realised that weight training in a group environment accompanied by great music, and led by a motivating coach, was more fun than a traditional weights workout.

With so much goodness packed into just one exercise class, the BODYPUMP concept quickly shot into the international fitness stratosphere.

Now BODYPUMP can be found in more than 15,000 health and fitness clubs around the world. Read the full story at: www.lesmills.com/uk/knowledge/newsfeed/history-of-bodypump/

This January Les Mills will launch its 100th BODYPUMP release. That’s 25 years of BODYPUMP classes across the globe. Find out how your club can get involved at www.bodypump.com

Make your BODYPUMP 100 January launch your best ever. Book your free space at a Power of Events seminar today at www.bodypump.com

TEL: +44 (0)207 264 0200
EMAIL: [email protected]
WEB: www.bodypump.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The first Les Mills gym members were mostly serious athletes
The first Les Mills gym members were mostly serious athletes
Les Mills pioneered the concept of 'strong is the new skinny' well before it entered the mainstream market
Les Mills pioneered the concept of 'strong is the new skinny' well before it entered the mainstream market
Les Mills classes now inspire people all over the world
Les Mills classes now inspire people all over the world
https://www.leisureopportunities.co.uk/images/242608_545503.jpg
When the original Les Mills gym opened in Auckland in 1968, it attracted a large following of athletes. Today, thousands of clubs benefit from the brand's approach to fitness
Les Mills,Les Mills, fitness, high-powered approach to fitness,
Latest News
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
Latest News
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
Latest News
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
Latest News
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & ...
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Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the ...
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HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
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Peloton Interactive Inc is believed to be working to get its costs under control in ...
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Featured supplier news: Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
Featured supplier news
Featured supplier news: W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October.
Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ABC Trainerize press release: New ABC Trainerize Webinar: How to earn more with clients and members you already have
ABC Trainerize, a leading software platform for the fitness industry, recently ran a webinar for studio and gym owners on how to increase gym revenue with Gym Launch CEO, Cale Owen.
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: £26 Million Investment Paves The Way For Health and Wellbeing Hub At Lincolnshire Sport Complex
South Holland District Council has bolstered its successful £20 million UK Government, Levelling Up Fund bid with a £6 million investment to see the Castle Sports Complex in Spalding transformed into a health and wellbeing hub to drive positive health outcomes for residents across the district.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
salt therapy products
Saltability: salt therapy products
Lockers
Fitlockers: Lockers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
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Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
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Diary dates
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Diary dates
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Diary dates
22-25 Oct 2024
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Diary dates
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Diary dates
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In person, St Andrews, United Kingdom
Diary dates
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