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Hedgehog Concept Ltd
Hedgehog Concept Ltd
Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: Matrix

Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more

Published in Health Club Management 2019 issue 9
MX4 Active trainers must be able to relate authentically to people of different ages and abilities
MX4 Active trainers must be able to relate authentically to people of different ages and abilities

What is MX4 Active?
MX4 Active is an expansion of our range of small group training solutions, targeting the ageing population and the deconditioned. Both MX4 and MX4 Active have similar features, such as periodisation, the equipment used and weekly structures, but the key differences are the coaching style and portfolio of exercises used.

We developed MX4 Active after many consultations on how to effectively connect those with a lower baseline of fitness. Special considerations were made to ensure the programme can serve the needs of older individuals who may have additional age-related conditions and physical limitations. The workouts blend cardio-based modalities with functional training to support fitness improvements.

The programming aims to ease the transition to an active lifestyle by including movements that are low impact yet develop coordination, balance, flexibility and skeletal and muscular strength. Each session lasts 45 minutes and participants are encouraged to train 2-3 times per week.

Why design training specifically for the older population?
The ageing population in the UK is rapidly increasing. The Office of National Statistics states that almost a fifth of the UK is now aged 65 and over. This group is also largely inactive, and we're paying a price for this. ukactive recently estimated that inactivity in this age group costs the NHS around £11bn per decade.

The fitness industry needs to do what we can to turn this around. Everyone may be talking about active ageing now, but we have spent nearly two years developing this programme. We went back to the source, spoke with the people in these groups, discussing the physical and psychological barriers they face to activity, working with experts to find the most adaptable, versatile exercises, performing research and beta testing scenarios in the US, to find a solution that would make an impact.

What were your findings in the research stages?
We already understood the physiological changes we needed to make to the programming in terms of adapting our exercises and intensities, but what was really interesting was the steering our participants gave us regarding trainer attitude.

Trainers need to be empathetic and reassuring in their delivery. Calm, clear and unrushed instructions paired with physical demonstrations. They need to relate, to understand that these people may be older, perhaps retired, but have been at the top of their games before now and deserve respect, not belittling.

When teaching MX4 Active, you can't be the same trainer you are when you’re training a 20-year-old. It’s not uncommon that most trainers have one mode of operation. We had to dig deep into this concept, working with instructors to recognise that their attitude and delivery is key to the success of this programme.

We have selected Matrix Master Trainers to be trained as Active Trainers so they can deliver this method. But this comes down to the operators having a bit of a reality check – ask the question, are your trainers interacting and relating to the population as a whole, or are they skewed towards a certain demographic? This doesn’t mean you need to hire older trainers to instruct active ageing groups, you just need the right trainers who can relate to different abilities and ages authentically.

The type of physical activity encouraged is also important. For years, the focus has been on the relevance of cardiovascular fitness but, over the last decade, studies have documented the hugely positive impact that regular strength training can have on an array of health and wellbeing indicators including: mobility, strength, bone density, mental health and long-term metabolic conditions such as diabetes.

In fact, the NHS website now recommends at least two strength training sessions per week for those aged 65 and over. That’s why the programme also incorporates functional training and weight-bearing exercises to maintain and improve these wellbeing factors.

How does MX4 Active differ from your original MX4 small group training?
MX4 is about never doing the same thing twice, high intensity and variation. There are 156 workouts to choose from. MX4 Active is completely different. From our findings, the ageing population prefer familiarity to their workouts, not variety, so we carefully reduced our training plans to just 26 workouts. We also use periodisation differently, focusing on just two workout plans a month.

With this periodisation, members can 'learn it, then work it', with the familiarity building confidence. The idea is that members will acclimatise to the exercises and movement patterns in the first two weeks and then the trainer can increase the intensity of these for the rest of the month.

We also increased the recovery period, removed any exercises that involved pressure on the back, knees or repetitive floor work. Interestingly, we also had to weigh up the decision regarding music. Normally, in MX4 training this is hugely motivational, but our MX4 Active testing groups found it potentially distracting when trying to listen to the instructor and take guidance.

Many forms of small group training are about the quick, in-and-out model, but the older age group aren’t concerned by time constraints. They aren’t rushing in and out of classes. It became clear that there was a real social aspect at play, not just conversing amongst the members in the group, but the rapport they wanted to build with the instructor.

Overall, we have changed the environment, the experience and the stimulus to engage in the process.

How does a programme targeting the ageing population help the industry?
Getting an increased number of older or deconditioned people active represents a major avenue for growth. We have developed something that specifically engages this avenue.

It’s not necessarily that this age group isn’t already represented in the memberships of gyms, but it is true that they're not being catered for in a way that suits their exercise needs. Clubs are taking their membership fees, which in many cases simply equates to giving the member a key to the door of the gym but nothing beyond that. By providing solutions specifically designed for this age group, facilities have the opportunity to stand out from their competition. This is a group that, if satisfied, will build an incredible boost in loyalty and promote through word of mouth.

We need to encourage this age group to trade an inactive lifestyle for an active one. Maintaining health and functionality for as long as possible will have a profound effect on an individual’s quality of life and will also save the health service literally millions of pounds, delivering widespread benefits to the nation as a whole.

MX4 Active is an ideal addition to facility timetables, helping older and less fit members form a habit of exercise. Old age does not have to mean ill health and a lack of mobility. Keeping physically active and performing regular cardiovascular and resistance training is scientifically proven to positively impact mental and physical health in older adults.

MX4 Active is now available across the UK. To find out more about MX4 Active visit www.matrixfitness.co.uk

Steve Barrett, Matrix Fitness
"The ageing population in the UK is rapidly increasing. The Office of National Statistics states that almost a fifth of the UK is now aged 65 and over. This group is also largely inactive, and we're paying a price for this" - Steve Barrett, Matrix Fitness

TEL: +44 (0)1782 644900

EMAIL: [email protected]

WEB: www.matrixfitness.co.uk

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
MX4 Active has been designed to enable participants to quickly feel comfortable and familiar with the exercises
MX4 Active has been designed to enable participants to quickly feel comfortable and familiar with the exercises
http://www.leisureopportunities.com/images/imagesX/354885_454477.jpg
Matrix is launching MX4 Active. 'MX4 Active is an expansion of our range of small group training solutions, targeting the ageing population and the deconditioned'- Steve Barrett, Director of Global Group Education and Training, 'old age does not have to mean ill health and a lack of mobility'.
Matrix Fitness, Steve Barrett, Fitness, Ageing Population,Fitness, Ageing Population, Matrix Fitness,
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
I want us to make sure we’re still the go-to sector with the greatest power to improve health and wellbeing in society. We absolutely must not abdicate that opportunity
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
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The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
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Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
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Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
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A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
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Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
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Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Fisikal: Management software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Design consultants
Zynk Design Consultants: Design consultants
Fitness Software
FunXtion International BV: Fitness Software
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Promotional feature: Matrix

Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more

Published in Health Club Management 2019 issue 9
MX4 Active trainers must be able to relate authentically to people of different ages and abilities
MX4 Active trainers must be able to relate authentically to people of different ages and abilities

What is MX4 Active?
MX4 Active is an expansion of our range of small group training solutions, targeting the ageing population and the deconditioned. Both MX4 and MX4 Active have similar features, such as periodisation, the equipment used and weekly structures, but the key differences are the coaching style and portfolio of exercises used.

We developed MX4 Active after many consultations on how to effectively connect those with a lower baseline of fitness. Special considerations were made to ensure the programme can serve the needs of older individuals who may have additional age-related conditions and physical limitations. The workouts blend cardio-based modalities with functional training to support fitness improvements.

The programming aims to ease the transition to an active lifestyle by including movements that are low impact yet develop coordination, balance, flexibility and skeletal and muscular strength. Each session lasts 45 minutes and participants are encouraged to train 2-3 times per week.

Why design training specifically for the older population?
The ageing population in the UK is rapidly increasing. The Office of National Statistics states that almost a fifth of the UK is now aged 65 and over. This group is also largely inactive, and we're paying a price for this. ukactive recently estimated that inactivity in this age group costs the NHS around £11bn per decade.

The fitness industry needs to do what we can to turn this around. Everyone may be talking about active ageing now, but we have spent nearly two years developing this programme. We went back to the source, spoke with the people in these groups, discussing the physical and psychological barriers they face to activity, working with experts to find the most adaptable, versatile exercises, performing research and beta testing scenarios in the US, to find a solution that would make an impact.

What were your findings in the research stages?
We already understood the physiological changes we needed to make to the programming in terms of adapting our exercises and intensities, but what was really interesting was the steering our participants gave us regarding trainer attitude.

Trainers need to be empathetic and reassuring in their delivery. Calm, clear and unrushed instructions paired with physical demonstrations. They need to relate, to understand that these people may be older, perhaps retired, but have been at the top of their games before now and deserve respect, not belittling.

When teaching MX4 Active, you can't be the same trainer you are when you’re training a 20-year-old. It’s not uncommon that most trainers have one mode of operation. We had to dig deep into this concept, working with instructors to recognise that their attitude and delivery is key to the success of this programme.

We have selected Matrix Master Trainers to be trained as Active Trainers so they can deliver this method. But this comes down to the operators having a bit of a reality check – ask the question, are your trainers interacting and relating to the population as a whole, or are they skewed towards a certain demographic? This doesn’t mean you need to hire older trainers to instruct active ageing groups, you just need the right trainers who can relate to different abilities and ages authentically.

The type of physical activity encouraged is also important. For years, the focus has been on the relevance of cardiovascular fitness but, over the last decade, studies have documented the hugely positive impact that regular strength training can have on an array of health and wellbeing indicators including: mobility, strength, bone density, mental health and long-term metabolic conditions such as diabetes.

In fact, the NHS website now recommends at least two strength training sessions per week for those aged 65 and over. That’s why the programme also incorporates functional training and weight-bearing exercises to maintain and improve these wellbeing factors.

How does MX4 Active differ from your original MX4 small group training?
MX4 is about never doing the same thing twice, high intensity and variation. There are 156 workouts to choose from. MX4 Active is completely different. From our findings, the ageing population prefer familiarity to their workouts, not variety, so we carefully reduced our training plans to just 26 workouts. We also use periodisation differently, focusing on just two workout plans a month.

With this periodisation, members can 'learn it, then work it', with the familiarity building confidence. The idea is that members will acclimatise to the exercises and movement patterns in the first two weeks and then the trainer can increase the intensity of these for the rest of the month.

We also increased the recovery period, removed any exercises that involved pressure on the back, knees or repetitive floor work. Interestingly, we also had to weigh up the decision regarding music. Normally, in MX4 training this is hugely motivational, but our MX4 Active testing groups found it potentially distracting when trying to listen to the instructor and take guidance.

Many forms of small group training are about the quick, in-and-out model, but the older age group aren’t concerned by time constraints. They aren’t rushing in and out of classes. It became clear that there was a real social aspect at play, not just conversing amongst the members in the group, but the rapport they wanted to build with the instructor.

Overall, we have changed the environment, the experience and the stimulus to engage in the process.

How does a programme targeting the ageing population help the industry?
Getting an increased number of older or deconditioned people active represents a major avenue for growth. We have developed something that specifically engages this avenue.

It’s not necessarily that this age group isn’t already represented in the memberships of gyms, but it is true that they're not being catered for in a way that suits their exercise needs. Clubs are taking their membership fees, which in many cases simply equates to giving the member a key to the door of the gym but nothing beyond that. By providing solutions specifically designed for this age group, facilities have the opportunity to stand out from their competition. This is a group that, if satisfied, will build an incredible boost in loyalty and promote through word of mouth.

We need to encourage this age group to trade an inactive lifestyle for an active one. Maintaining health and functionality for as long as possible will have a profound effect on an individual’s quality of life and will also save the health service literally millions of pounds, delivering widespread benefits to the nation as a whole.

MX4 Active is an ideal addition to facility timetables, helping older and less fit members form a habit of exercise. Old age does not have to mean ill health and a lack of mobility. Keeping physically active and performing regular cardiovascular and resistance training is scientifically proven to positively impact mental and physical health in older adults.

MX4 Active is now available across the UK. To find out more about MX4 Active visit www.matrixfitness.co.uk

Steve Barrett, Matrix Fitness
"The ageing population in the UK is rapidly increasing. The Office of National Statistics states that almost a fifth of the UK is now aged 65 and over. This group is also largely inactive, and we're paying a price for this" - Steve Barrett, Matrix Fitness

TEL: +44 (0)1782 644900

EMAIL: [email protected]

WEB: www.matrixfitness.co.uk

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
MX4 Active has been designed to enable participants to quickly feel comfortable and familiar with the exercises
MX4 Active has been designed to enable participants to quickly feel comfortable and familiar with the exercises
http://www.leisureopportunities.com/images/imagesX/354885_454477.jpg
Matrix is launching MX4 Active. 'MX4 Active is an expansion of our range of small group training solutions, targeting the ageing population and the deconditioned'- Steve Barrett, Director of Global Group Education and Training, 'old age does not have to mean ill health and a lack of mobility'.
Matrix Fitness, Steve Barrett, Fitness, Ageing Population,Fitness, Ageing Population, Matrix Fitness,
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Fisikal: Management software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Design consultants
Zynk Design Consultants: Design consultants
Fitness Software
FunXtion International BV: Fitness Software
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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