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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

People profiles: Florian Cartoux

Director, IHRSA Europe

Published in Health Club Management 2017 issue 1
Cartoux says clubs must embrace the digital revolution
Cartoux says clubs must embrace the digital revolution
This industry can end the obesity epidemic and prevent any number of health conditions – there is no better industry to be in

What’s your background?
For the last 15 years, I’ve worked in Brussels helping different industry associations – including some in the sports field – to grow their memberships. My previous experience was in the sports betting industry, which gave me the opportunity to connect with the sports world.

What attracted you to the role of director for IHRSA Europe?
I have always had a personal connection with sport. Having been diagnosed with diabetes at a young age, practising sport, keeping fit and trying to eat healthily have always been important aspects of my life.

I was particularly attracted by IHRSA’s mission to help health and fitness clubs become a primary solution to the obesity epidemic in Europe and across the globe.

IHRSA opened a European office in January 2016 – what has it achieved in its first year?
We now have a team of four people in Brussels. We’ve worked on developing and promoting the 2016 European Congress in Seville last October, as well as going out to existing members to understand how IHRSA Europe can serve them best.

What are IHRSA Europe’s plans going forward?
First, we’ll ensure continuity of services and content to demonstrate our ongoing commitment to Europe.

We’ll then go a step further and improve the value proposition we present to current and new members, by working more closely with our network of partners, ambassadors and national federations. The specificities and expectations of each market in Europe are different, and we want to better understand their challenges – as well as how we, as a global organisation, can help.

How does IHRSA believe it can complement the work of existing industry bodies?
There is a demand for IHRSA in Europe. We have 1,300 members across Europe, and it’s our role to provide them with the content and services they need to grow their membership and manage their clubs. Our events, research and educational materials form part of that.

We’re happy to collaborate with EuropeActive and other organisations when it’s in the interests of our members. We hope this will be the case in 2017.

What do you see as the greatest opportunities for the health and fitness sector?
Our industry offers what the world needs to end the obesity epidemic and manage and prevent any number of conditions that adversely affect health. There’s no better industry to be in.

We also need to embrace the digital revolution. It’s often seen as a challenge, as the growth of digital and the proliferation of apps mean a customer’s journey is no longer limited to the four walls of a health club – but the fitness industry should look at this as an opportunity. For this reason, IHRSA is creating an advisory council on technology and innovation, to ensure IHRSA members have the necessary information and resources to capitalise on innovation and technology trends.

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IHRSA’s new advisory council will help clubs embrace technology
IHRSA’s new advisory council will help clubs embrace technology
https://www.leisureopportunities.co.uk/images/53333_874683.jpg
"Our industry offers what the world needs to end the obesity epidemic" says Florian Cartoux, director of IHRSA Europe
Florian Cartoux, Director, IHRSA Europe,Florian Cartoux, IHRSA Europe, MCI, 2016 European Congress, EuropeActive
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Latest News
Boxing-inspired fitness operator Rumble has signed a master franchise agreement in Australia, which could see ...
Latest News
Hotel giant Accor has launched a new bespoke, premium fitness service for its upmarket Pullman ...
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
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Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
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Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
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Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
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A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
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VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

People profiles: Florian Cartoux

Director, IHRSA Europe

Published in Health Club Management 2017 issue 1
Cartoux says clubs must embrace the digital revolution
Cartoux says clubs must embrace the digital revolution
This industry can end the obesity epidemic and prevent any number of health conditions – there is no better industry to be in

What’s your background?
For the last 15 years, I’ve worked in Brussels helping different industry associations – including some in the sports field – to grow their memberships. My previous experience was in the sports betting industry, which gave me the opportunity to connect with the sports world.

What attracted you to the role of director for IHRSA Europe?
I have always had a personal connection with sport. Having been diagnosed with diabetes at a young age, practising sport, keeping fit and trying to eat healthily have always been important aspects of my life.

I was particularly attracted by IHRSA’s mission to help health and fitness clubs become a primary solution to the obesity epidemic in Europe and across the globe.

IHRSA opened a European office in January 2016 – what has it achieved in its first year?
We now have a team of four people in Brussels. We’ve worked on developing and promoting the 2016 European Congress in Seville last October, as well as going out to existing members to understand how IHRSA Europe can serve them best.

What are IHRSA Europe’s plans going forward?
First, we’ll ensure continuity of services and content to demonstrate our ongoing commitment to Europe.

We’ll then go a step further and improve the value proposition we present to current and new members, by working more closely with our network of partners, ambassadors and national federations. The specificities and expectations of each market in Europe are different, and we want to better understand their challenges – as well as how we, as a global organisation, can help.

How does IHRSA believe it can complement the work of existing industry bodies?
There is a demand for IHRSA in Europe. We have 1,300 members across Europe, and it’s our role to provide them with the content and services they need to grow their membership and manage their clubs. Our events, research and educational materials form part of that.

We’re happy to collaborate with EuropeActive and other organisations when it’s in the interests of our members. We hope this will be the case in 2017.

What do you see as the greatest opportunities for the health and fitness sector?
Our industry offers what the world needs to end the obesity epidemic and manage and prevent any number of conditions that adversely affect health. There’s no better industry to be in.

We also need to embrace the digital revolution. It’s often seen as a challenge, as the growth of digital and the proliferation of apps mean a customer’s journey is no longer limited to the four walls of a health club – but the fitness industry should look at this as an opportunity. For this reason, IHRSA is creating an advisory council on technology and innovation, to ensure IHRSA members have the necessary information and resources to capitalise on innovation and technology trends.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
IHRSA’s new advisory council will help clubs embrace technology
IHRSA’s new advisory council will help clubs embrace technology
https://www.leisureopportunities.co.uk/images/53333_874683.jpg
"Our industry offers what the world needs to end the obesity epidemic" says Florian Cartoux, director of IHRSA Europe
Florian Cartoux, Director, IHRSA Europe,Florian Cartoux, IHRSA Europe, MCI, 2016 European Congress, EuropeActive
Latest News
Boxing-inspired fitness operator Rumble has signed a master franchise agreement in Australia, which could see ...
Latest News
Hotel giant Accor has launched a new bespoke, premium fitness service for its upmarket Pullman ...
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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