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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

People profiles: Florian Cartoux

Director, IHRSA Europe

Published in Health Club Management 2017 issue 1
Cartoux says clubs must embrace the digital revolution
Cartoux says clubs must embrace the digital revolution
This industry can end the obesity epidemic and prevent any number of health conditions – there is no better industry to be in

What’s your background?
For the last 15 years, I’ve worked in Brussels helping different industry associations – including some in the sports field – to grow their memberships. My previous experience was in the sports betting industry, which gave me the opportunity to connect with the sports world.

What attracted you to the role of director for IHRSA Europe?
I have always had a personal connection with sport. Having been diagnosed with diabetes at a young age, practising sport, keeping fit and trying to eat healthily have always been important aspects of my life.

I was particularly attracted by IHRSA’s mission to help health and fitness clubs become a primary solution to the obesity epidemic in Europe and across the globe.

IHRSA opened a European office in January 2016 – what has it achieved in its first year?
We now have a team of four people in Brussels. We’ve worked on developing and promoting the 2016 European Congress in Seville last October, as well as going out to existing members to understand how IHRSA Europe can serve them best.

What are IHRSA Europe’s plans going forward?
First, we’ll ensure continuity of services and content to demonstrate our ongoing commitment to Europe.

We’ll then go a step further and improve the value proposition we present to current and new members, by working more closely with our network of partners, ambassadors and national federations. The specificities and expectations of each market in Europe are different, and we want to better understand their challenges – as well as how we, as a global organisation, can help.

How does IHRSA believe it can complement the work of existing industry bodies?
There is a demand for IHRSA in Europe. We have 1,300 members across Europe, and it’s our role to provide them with the content and services they need to grow their membership and manage their clubs. Our events, research and educational materials form part of that.

We’re happy to collaborate with EuropeActive and other organisations when it’s in the interests of our members. We hope this will be the case in 2017.

What do you see as the greatest opportunities for the health and fitness sector?
Our industry offers what the world needs to end the obesity epidemic and manage and prevent any number of conditions that adversely affect health. There’s no better industry to be in.

We also need to embrace the digital revolution. It’s often seen as a challenge, as the growth of digital and the proliferation of apps mean a customer’s journey is no longer limited to the four walls of a health club – but the fitness industry should look at this as an opportunity. For this reason, IHRSA is creating an advisory council on technology and innovation, to ensure IHRSA members have the necessary information and resources to capitalise on innovation and technology trends.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
IHRSA’s new advisory council will help clubs embrace technology
IHRSA’s new advisory council will help clubs embrace technology
https://www.leisureopportunities.co.uk/images/53333_874683.jpg
"Our industry offers what the world needs to end the obesity epidemic" says Florian Cartoux, director of IHRSA Europe
Florian Cartoux, Director, IHRSA Europe,Florian Cartoux, IHRSA Europe, MCI, 2016 European Congress, EuropeActive
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features

People profiles: Florian Cartoux

Director, IHRSA Europe

Published in Health Club Management 2017 issue 1
Cartoux says clubs must embrace the digital revolution
Cartoux says clubs must embrace the digital revolution
This industry can end the obesity epidemic and prevent any number of health conditions – there is no better industry to be in

What’s your background?
For the last 15 years, I’ve worked in Brussels helping different industry associations – including some in the sports field – to grow their memberships. My previous experience was in the sports betting industry, which gave me the opportunity to connect with the sports world.

What attracted you to the role of director for IHRSA Europe?
I have always had a personal connection with sport. Having been diagnosed with diabetes at a young age, practising sport, keeping fit and trying to eat healthily have always been important aspects of my life.

I was particularly attracted by IHRSA’s mission to help health and fitness clubs become a primary solution to the obesity epidemic in Europe and across the globe.

IHRSA opened a European office in January 2016 – what has it achieved in its first year?
We now have a team of four people in Brussels. We’ve worked on developing and promoting the 2016 European Congress in Seville last October, as well as going out to existing members to understand how IHRSA Europe can serve them best.

What are IHRSA Europe’s plans going forward?
First, we’ll ensure continuity of services and content to demonstrate our ongoing commitment to Europe.

We’ll then go a step further and improve the value proposition we present to current and new members, by working more closely with our network of partners, ambassadors and national federations. The specificities and expectations of each market in Europe are different, and we want to better understand their challenges – as well as how we, as a global organisation, can help.

How does IHRSA believe it can complement the work of existing industry bodies?
There is a demand for IHRSA in Europe. We have 1,300 members across Europe, and it’s our role to provide them with the content and services they need to grow their membership and manage their clubs. Our events, research and educational materials form part of that.

We’re happy to collaborate with EuropeActive and other organisations when it’s in the interests of our members. We hope this will be the case in 2017.

What do you see as the greatest opportunities for the health and fitness sector?
Our industry offers what the world needs to end the obesity epidemic and manage and prevent any number of conditions that adversely affect health. There’s no better industry to be in.

We also need to embrace the digital revolution. It’s often seen as a challenge, as the growth of digital and the proliferation of apps mean a customer’s journey is no longer limited to the four walls of a health club – but the fitness industry should look at this as an opportunity. For this reason, IHRSA is creating an advisory council on technology and innovation, to ensure IHRSA members have the necessary information and resources to capitalise on innovation and technology trends.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
IHRSA’s new advisory council will help clubs embrace technology
IHRSA’s new advisory council will help clubs embrace technology
https://www.leisureopportunities.co.uk/images/53333_874683.jpg
"Our industry offers what the world needs to end the obesity epidemic" says Florian Cartoux, director of IHRSA Europe
Florian Cartoux, Director, IHRSA Europe,Florian Cartoux, IHRSA Europe, MCI, 2016 European Congress, EuropeActive
Latest News
One of England's highest ranking police officers has called on government ministers to clearly define ...
Latest News
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch ...
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
Latest News
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
Latest News
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
Latest News
An England-wide survey of over 5,000 adults found that 80 per cent of people aged ...
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The government needs to provide the fitness and physical activity sector with a plan which ...
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Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
More videos:
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Uniforms
Service Sport: Uniforms
Trade associations
International SPA Association - iSPA: Trade associations
Member feedback software
AskNicely: Member feedback software
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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