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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

People profiles: Emma & Matthias Lehners

Founders, Bodystreet

Published in Health Club Management 2017 issue 10
The Lehners saw franchising as the quickest way to grow
The Lehners saw franchising as the quickest way to grow
The EMS method fits perfectly into the modern lifestyle as users can achieve great results within a short amount of time and no longer have to spend hours in a gym to get fit

How did you come up with the idea for Bodystreet?
We started a small gym called Munich Health some years back, which did well and led us to start thinking about how we could use electro muscle stimulation (EMS) technology within the gym. We soon realised this was actually a concept of its own if used in a personal, boutique style fitness centre, and boom, the Bodystreet EMS studio concept was born! We knew we wanted it to grow as a franchise system, and that has worked beyond our initial expectations.

Why franchising?
Franchising is an ideal way to build a brand, and to do so quickly. To be the market leader we needed speed, but without sacrificing quality. We’ve set up a great system that helps both the franchisor and franchisee grow.

How has the company grown since your launch in 2007?
We first launched Bodystreet in Munich, Germany with three studios, before growing that into the rest of Germany and then into Europe. We now see the whole world as our market. There are currently nearly 260 studios across Germany, Austria and the UK. We’re also excited to say that Italy’s first Bodystreet studio will be opening this month!

How has that journey been?
It’s been quite a ride! Through the past 10 years, we’ve had good and bad experiences, but this is a key strength of ours. All of our services contain our past experience and our franchisees also benefit from this. The main lesson we’ve learned along the way is that franchising is a people-centred business. People are really diverse, but a common desire is that we want to belong to a community. This is what we offer to our clients, employees and franchisees.

How does the German fitness industry compare with countries like the UK and US?
The UK and German fitness markets are the two strongest fitness markets in Europe in terms of members and turnover. In both markets, the successful players are the budget or premium chains, while independent players often struggle to carve out a good chunk of the market. Bodystreet straddles both the independent and chain sector. We benefit from being a franchise concept that is locally connected through each franchisee, while all the studios are seen by the customer as a larger chain.

What do you think the future holds for EMS?
EMS is undeniably still in the growth phase and the German market is the most developed EMS market in Europe. Nonetheless, it still has a lot of potential, and as a market leader, Bodystreet has a key role to play. The EMS method fits perfectly into the modern lifestyle as users can achieve great results within a short amount of time and no longer have to spend hours in a gym to get fit. We believe that this concept will really take over ev lone – it must be used with an EMS-trained PT and training must be done once a week.

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https://www.leisureopportunities.co.uk/images/444331_376994.jpg
The founders of EMS franchise Bodystreet talk about growing the business and spreading the word on EMS training
EMMA AND MATTHIAS LEHNER ,Bodystreet, EMS franchising
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Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
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Click on a catalogue to view it online
Directory
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Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
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Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

People profiles: Emma & Matthias Lehners

Founders, Bodystreet

Published in Health Club Management 2017 issue 10
The Lehners saw franchising as the quickest way to grow
The Lehners saw franchising as the quickest way to grow
The EMS method fits perfectly into the modern lifestyle as users can achieve great results within a short amount of time and no longer have to spend hours in a gym to get fit

How did you come up with the idea for Bodystreet?
We started a small gym called Munich Health some years back, which did well and led us to start thinking about how we could use electro muscle stimulation (EMS) technology within the gym. We soon realised this was actually a concept of its own if used in a personal, boutique style fitness centre, and boom, the Bodystreet EMS studio concept was born! We knew we wanted it to grow as a franchise system, and that has worked beyond our initial expectations.

Why franchising?
Franchising is an ideal way to build a brand, and to do so quickly. To be the market leader we needed speed, but without sacrificing quality. We’ve set up a great system that helps both the franchisor and franchisee grow.

How has the company grown since your launch in 2007?
We first launched Bodystreet in Munich, Germany with three studios, before growing that into the rest of Germany and then into Europe. We now see the whole world as our market. There are currently nearly 260 studios across Germany, Austria and the UK. We’re also excited to say that Italy’s first Bodystreet studio will be opening this month!

How has that journey been?
It’s been quite a ride! Through the past 10 years, we’ve had good and bad experiences, but this is a key strength of ours. All of our services contain our past experience and our franchisees also benefit from this. The main lesson we’ve learned along the way is that franchising is a people-centred business. People are really diverse, but a common desire is that we want to belong to a community. This is what we offer to our clients, employees and franchisees.

How does the German fitness industry compare with countries like the UK and US?
The UK and German fitness markets are the two strongest fitness markets in Europe in terms of members and turnover. In both markets, the successful players are the budget or premium chains, while independent players often struggle to carve out a good chunk of the market. Bodystreet straddles both the independent and chain sector. We benefit from being a franchise concept that is locally connected through each franchisee, while all the studios are seen by the customer as a larger chain.

What do you think the future holds for EMS?
EMS is undeniably still in the growth phase and the German market is the most developed EMS market in Europe. Nonetheless, it still has a lot of potential, and as a market leader, Bodystreet has a key role to play. The EMS method fits perfectly into the modern lifestyle as users can achieve great results within a short amount of time and no longer have to spend hours in a gym to get fit. We believe that this concept will really take over ev lone – it must be used with an EMS-trained PT and training must be done once a week.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/444331_376994.jpg
The founders of EMS franchise Bodystreet talk about growing the business and spreading the word on EMS training
EMMA AND MATTHIAS LEHNER ,Bodystreet, EMS franchising
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Latest News
Physical activity professionals in England will soon be able to access free, one-to-one learning with ...
Latest News
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. ...
Latest News
An award celebrating outstanding individuals in the fitness sector is to be named in honour ...
Latest News
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate ...
Latest News
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal ...
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Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Octane Fitness: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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