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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

People: Samantha Moyo

“We decided the world needed a revolution in conscious dancing... a wonderfully positive way to start the day” Samantha Moyo, co-founder, Morning Gloryville

Published in Health Club Management 2015 issue 3
Samantha Moyo co-founded Morning Gloryville in 2013 / PHOTO: CARYS LAVIN
Samantha Moyo co-founded Morning Gloryville in 2013 / PHOTO: CARYS LAVIN

What is Morning Gloryville?
‘Morning Gloryville ~ Rave Your Way Into The Day!’ is an immersive, sober dance experience that takes place on a Wednesday morning before work.

It aims to connect communities and empower people – you’ll leave with nothing less than a soaring spirit. We are each other’s motivation and in the safe space that is Morning Gloryville, people leave their roles and their judgements at the door. We come together, feel the music and let ourselves go. There are times when members spontaneously get on the stage and lead the crowd – the vibes of authenticity are transformational.

Morning Gloryville is the world as we’d like it: an inclusive, fun experience that challenges social norms, empowers people and encourages them to lead conscious, joyful lives. We are pro-people, pro-community and pro-play, and we’re trying to change how people feel about the word ‘rave’. We’re turning clubbing on its head and subverting morning culture.

Where did the idea come from?
I’d been producing events in the UK for a few years, including a boat party called Pirate Radio Boat Party, which in 2012 was voted the second-best party in London by Metro newspaper.

Not long after that, I was sprawled on the banks of the River Thames with my friend Nico Thoemmes, recovering from a huge night out, and we were saying to each other: “Gosh – how much fun, but this lifestyle isn’t sustainable… How can we revolutionise the fun?”

We decided the world needed a revolution in conscious dancing – a raveolution. Even though we knew the city was full of morning-haters, we figured the morning was the perfect time for stressed people with demanding desk jobs – the ravers and ex-ravers and everyone else – to get into their bodies, energise and infuse some healthy fun and playfulness into the daily grind. It would be a wonderfully positive way to start their day.

The first Morning Gloryville (previously named Morning Glory) took place on Wednesday 29 May 2013 in Village Underground, Shoreditch, London. It has since evolved into a global social movement, with events in 17 different cities around the world.

How does it work?
‘Morning Gloryville ~ Rave your Way Into The Day!’ is diverse in its nature, with events modified to suit the people of each area. Generally a session lasts four hours, 6.30–10.30am, and we use a ticketing tier system in the month leading up to the event: Early Birdie Ravers pay £12, Cock-a-doodle-doo-ers pay £16.20, and La-La-Last Chance! pay £19.20.

Attendee numbers differ from location to location, but in London we have about 600–800 people a month lining up outside Oval Space, our current east London venue, at 6.00am.

What sort of location do you need to host an event?
Our venues vary from gyms to churches to clubs. We love letting natural light in so we’re raving as the sun comes up. That creates a spectacular energy in itself. As long as there’s space for our bodies to groove – as well as for a massage station, yoga station and our healthy food and drink vendors – we’re all set to go.

Tell us about your global expansion
We’ve received over 1,000 emails from people around the world wanting to bring the Morning Gloryville experience to their city, and as we’re a franchise we do oversee each event to some extent.

We’re excited to be able to say that Morning Gloryville is now available in 18 locations globally: in east and west London, Brighton, Liverpool, Leeds, New York City, San Francisco, Amsterdam, Barcelona, Berlin, Bangalore, Zurich, Sydney, Melbourne, Tokyo, Paris, Dublin and Montreal.

What lies at the heart of Morning Gloryville’s success?
There’s a global shift in consciousness towards mindfulness, and a growing desire for direct human experiences. That means there’s a huge and growing appetite for the kind of authentic, healthy and fun experience that Morning Gloryville creates – something that softens the daily grind.

The words our citizens use are: ‘buzzing’, ‘glowing’, ‘energised’, ‘full of joy’, ‘light’, ‘empowered’, ‘more motivated at work’, ‘a spring in my step’. In other words, after one of our events your day will be brighter and more joyful than normal. Challenges at work won’t seem so mountainous and the people around you will feel and respond to your glow.

The desire to unplug from our increasingly tech-saturated culture and engage in a community will, we believe, only become stronger. As a company we exist to inspire, empower, connect and entertain people.

Do you have any plans to further develop Morning Gloryville?
Morning Gloryville will continue to expand globally – we hope to launch in a hundred or more cities worldwide by 2016. We’ve also hosted our flagship ‘Rave Your Way Into The Day!’ event at the Edinburgh Fringe, Bestival, Burning Man, Into The Wild and Wilderness Festival, and more like-minded festivals are on the cards.

We’ve also started bringing the Morning Gloryville energy into the world of work, with tailored corporate team packages.

In addition, in London, we’ve expanded our offering with Sail Awake Sunday, Check Yourself Before You Wreck Yourself, and Let’s Go To Sleep Together and Wake Up Together.

There are also some exciting new possibilities which relate to clothing lines, health retreats, and various healing modalities.

FANCY A RAVE?

Find out about your local events at www.morninggloryville.com
Or if you’re interested in bringing Morning Gloryville to your city, email [email protected]

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Morning Gloryville taps into a growing desire for direct human experiences / MAIN PHOTO: ALICE PEPERELL
Morning Gloryville taps into a growing desire for direct human experiences / MAIN PHOTO: ALICE PEPERELL
Morning Gloryville taps into a growing desire for direct human experiences / PHOTO RIGHT: ALISTAIR VERYARD
Morning Gloryville taps into a growing desire for direct human experiences / PHOTO RIGHT: ALISTAIR VERYARD
https://www.leisureopportunities.co.uk/images/515947_150347.jpg
The co-founder of Morning Gloryville on getting the world to rise and shine
Samantha Moyo, co-founder, Morning Gloryville, Samantha Moyo, co-founder, Morning Gloryville, conscious dancing.
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features

People: Samantha Moyo

“We decided the world needed a revolution in conscious dancing... a wonderfully positive way to start the day” Samantha Moyo, co-founder, Morning Gloryville

Published in Health Club Management 2015 issue 3
Samantha Moyo co-founded Morning Gloryville in 2013 / PHOTO: CARYS LAVIN
Samantha Moyo co-founded Morning Gloryville in 2013 / PHOTO: CARYS LAVIN

What is Morning Gloryville?
‘Morning Gloryville ~ Rave Your Way Into The Day!’ is an immersive, sober dance experience that takes place on a Wednesday morning before work.

It aims to connect communities and empower people – you’ll leave with nothing less than a soaring spirit. We are each other’s motivation and in the safe space that is Morning Gloryville, people leave their roles and their judgements at the door. We come together, feel the music and let ourselves go. There are times when members spontaneously get on the stage and lead the crowd – the vibes of authenticity are transformational.

Morning Gloryville is the world as we’d like it: an inclusive, fun experience that challenges social norms, empowers people and encourages them to lead conscious, joyful lives. We are pro-people, pro-community and pro-play, and we’re trying to change how people feel about the word ‘rave’. We’re turning clubbing on its head and subverting morning culture.

Where did the idea come from?
I’d been producing events in the UK for a few years, including a boat party called Pirate Radio Boat Party, which in 2012 was voted the second-best party in London by Metro newspaper.

Not long after that, I was sprawled on the banks of the River Thames with my friend Nico Thoemmes, recovering from a huge night out, and we were saying to each other: “Gosh – how much fun, but this lifestyle isn’t sustainable… How can we revolutionise the fun?”

We decided the world needed a revolution in conscious dancing – a raveolution. Even though we knew the city was full of morning-haters, we figured the morning was the perfect time for stressed people with demanding desk jobs – the ravers and ex-ravers and everyone else – to get into their bodies, energise and infuse some healthy fun and playfulness into the daily grind. It would be a wonderfully positive way to start their day.

The first Morning Gloryville (previously named Morning Glory) took place on Wednesday 29 May 2013 in Village Underground, Shoreditch, London. It has since evolved into a global social movement, with events in 17 different cities around the world.

How does it work?
‘Morning Gloryville ~ Rave your Way Into The Day!’ is diverse in its nature, with events modified to suit the people of each area. Generally a session lasts four hours, 6.30–10.30am, and we use a ticketing tier system in the month leading up to the event: Early Birdie Ravers pay £12, Cock-a-doodle-doo-ers pay £16.20, and La-La-Last Chance! pay £19.20.

Attendee numbers differ from location to location, but in London we have about 600–800 people a month lining up outside Oval Space, our current east London venue, at 6.00am.

What sort of location do you need to host an event?
Our venues vary from gyms to churches to clubs. We love letting natural light in so we’re raving as the sun comes up. That creates a spectacular energy in itself. As long as there’s space for our bodies to groove – as well as for a massage station, yoga station and our healthy food and drink vendors – we’re all set to go.

Tell us about your global expansion
We’ve received over 1,000 emails from people around the world wanting to bring the Morning Gloryville experience to their city, and as we’re a franchise we do oversee each event to some extent.

We’re excited to be able to say that Morning Gloryville is now available in 18 locations globally: in east and west London, Brighton, Liverpool, Leeds, New York City, San Francisco, Amsterdam, Barcelona, Berlin, Bangalore, Zurich, Sydney, Melbourne, Tokyo, Paris, Dublin and Montreal.

What lies at the heart of Morning Gloryville’s success?
There’s a global shift in consciousness towards mindfulness, and a growing desire for direct human experiences. That means there’s a huge and growing appetite for the kind of authentic, healthy and fun experience that Morning Gloryville creates – something that softens the daily grind.

The words our citizens use are: ‘buzzing’, ‘glowing’, ‘energised’, ‘full of joy’, ‘light’, ‘empowered’, ‘more motivated at work’, ‘a spring in my step’. In other words, after one of our events your day will be brighter and more joyful than normal. Challenges at work won’t seem so mountainous and the people around you will feel and respond to your glow.

The desire to unplug from our increasingly tech-saturated culture and engage in a community will, we believe, only become stronger. As a company we exist to inspire, empower, connect and entertain people.

Do you have any plans to further develop Morning Gloryville?
Morning Gloryville will continue to expand globally – we hope to launch in a hundred or more cities worldwide by 2016. We’ve also hosted our flagship ‘Rave Your Way Into The Day!’ event at the Edinburgh Fringe, Bestival, Burning Man, Into The Wild and Wilderness Festival, and more like-minded festivals are on the cards.

We’ve also started bringing the Morning Gloryville energy into the world of work, with tailored corporate team packages.

In addition, in London, we’ve expanded our offering with Sail Awake Sunday, Check Yourself Before You Wreck Yourself, and Let’s Go To Sleep Together and Wake Up Together.

There are also some exciting new possibilities which relate to clothing lines, health retreats, and various healing modalities.

FANCY A RAVE?

Find out about your local events at www.morninggloryville.com
Or if you’re interested in bringing Morning Gloryville to your city, email [email protected]

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Morning Gloryville taps into a growing desire for direct human experiences / MAIN PHOTO: ALICE PEPERELL
Morning Gloryville taps into a growing desire for direct human experiences / MAIN PHOTO: ALICE PEPERELL
Morning Gloryville taps into a growing desire for direct human experiences / PHOTO RIGHT: ALISTAIR VERYARD
Morning Gloryville taps into a growing desire for direct human experiences / PHOTO RIGHT: ALISTAIR VERYARD
https://www.leisureopportunities.co.uk/images/515947_150347.jpg
The co-founder of Morning Gloryville on getting the world to rise and shine
Samantha Moyo, co-founder, Morning Gloryville, Samantha Moyo, co-founder, Morning Gloryville, conscious dancing.
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A young girl has died following an incident at the David Lloyd gym at Capability ...
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New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ...
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Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We ...
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The new £42m Moorways Sports Village will open its doors to the public on Saturday ...
Latest News
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board ...
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Featured supplier news: Virtuagym raises €3m investment to fuel innovation in health and fitness technology
Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
Featured supplier news
Featured supplier news: active-net 2022 tackles mental health awareness
More than 100 industry delegates met in person at the annual active-net event at Eastwood Hall in Nottingham on 23-24 March.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Video Gallery
Sport Alliance GmbH
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Salt therapy products
Saltability: Salt therapy products
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Management software
Premier Software Solutions: Management software
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
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Diary dates
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Diary dates
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Diary dates
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