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Health Club Management

Health Club Management

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Insight: Rene Moos

The CEO of Basic-Fit shared insights into the workings of the company at the Virtuagym FitNation conference in Amsterdam. Megan Whitby was there for HCM

By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 3
Rene Moos
Rene Moos
If raised voices or certain verbal intonations that signal aggression are detected in the clubs, the smart camera system alerts Basic-Fit’s remote control-operators, allowing them to intervene if necessary

Founded in the Netherlands, budget operator Basic-Fit has more than 750 locations across the Netherlands, Belgium, France, Luxembourg and Spain.

The brand has cited ambitions to increase its European club network to reach the 1,250 club mark in 2022.

CEO Rene Moos was a professional tennis player in the 1980s, but didn’t reach the top, so became a tennis coach.

He opened his own tennis school which grew into a complex with 24 courts and fitness facilities, before launching the first Total Health Club in Hoofddorp in the Netherlands, however, Moos told delegates at the FitNation conference the club wasn’t much more successful than his tennis career had been.

Eventually, he found success, along with his business partner, Eric Wilborts, in the budget fitness market. “I failed as a tennis player, but succeeded as a businessman,” he told delegates.

About Basic-Fit
Having witnessed the success of Planet Fitness in using a low-cost approach, he was inspired to follow the same route in building his own business.

“Our brand operates with a low-cost model because, although investment is low, the return is high,” Moos said.

The brand recently launched in France and despite concerns it would be a challenging market to enter, Moos described the move as “fairly easy”.

“You have to focus your efforts and resources to succeed,” he said. “Better a market leader in a few countries than number three or four in many countries.

“Time to market is important and you can always improve with feedback,” said Moos. “Better done than perfect!”

In depth insights
Moos gave an in-depth presentation into Basic-Fit’s operating structure. He explained how the brand’s gyms are remotely managed by centralised teams using smart cameras and intercom systems, because the brand has so few staff at clubs and wants to support them.

This method was initially tested and fine-tuned in three locations and then rolled out across the estate.

Basic-Fit has developed its own remote surveillance tool and control-room to observe in-club activity using live-feeds that are monitored by sound and vision by an external, off-site team.

This allows the club to control access to clubs as well as keeping tabs on security and tracking members’ welfare.

To illustrate how this works in practice, Moos explained that – using specialist software – Basic-Fit’s surveillance system also monitors levels of aggression in clubs.

If raised voices or certain verbal intonations that signal aggression are detected, the system alerts Basic-Fit’s remote control-operators, allowing them to intervene if necessary, by sending someone to site.

Data driven
“We have one staff member per gym and about 20 to 25 smart cameras,” Moos explained. “These cameras are monitored 24/7 in our own control room and everything is data-driven, from opening the doors to operating the assistance intercom.

“But of course, this kind of system is not something you can set up easily and it also involves trial and error,” he said. “These smart cameras detect, among other things, whether someone has been lying still for more than three minutes, so we can tell if someone has become ill. However, you can guess what happened when Basic-Fit introduced yoga classes… the control room went crazy!”

Future tech
During his keynote, Moos made predictions about the future relationship between the fitness industry and technology, saying: “The fitness world will see VR really take off in a couple of years, and I believe that we’ll soon see Apple and Google enter this industry.

“If this happens, gym operators simply won’t have the budgets to be able to compete against such major brands”.

Megan Whitby, reporting from the Virtuagym FitNation conference in the Netherlands, for HCM

Read our interview with Tom Moos, son of Rene, in the February issue of HCM magazine

Top tips from Rene Moos

Better done than perfect
Release your product and improve it based on feedback

Focus your energies
It’s better to be the number one in one market than number three or four in many

Make mistakes
Don’t just think, but do. Try new things

Create a strong, loyal team
They will underpin your business success

Cluster
If you want to set up additional gyms, do so in places you’re already known

Keep innovating
Your competitor is no longer just another gym. Big tech is coming

Rene Moos, photographed at the first Virtuagym FitNation conference in Amsterdam
Basic-Fit has thrived in the low cost gym space
Basic-Fit has thrived in the low cost gym space
http://www.leisureopportunities.com/images/2020/33072_660995.jpg
The CEO of Basic-Fit shared insights into the workings of his business at the Virtuagym FitNation Conference...
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    features

    Insight: Rene Moos

    The CEO of Basic-Fit shared insights into the workings of the company at the Virtuagym FitNation conference in Amsterdam. Megan Whitby was there for HCM

    By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 3
    Rene Moos
    Rene Moos
    If raised voices or certain verbal intonations that signal aggression are detected in the clubs, the smart camera system alerts Basic-Fit’s remote control-operators, allowing them to intervene if necessary

    Founded in the Netherlands, budget operator Basic-Fit has more than 750 locations across the Netherlands, Belgium, France, Luxembourg and Spain.

    The brand has cited ambitions to increase its European club network to reach the 1,250 club mark in 2022.

    CEO Rene Moos was a professional tennis player in the 1980s, but didn’t reach the top, so became a tennis coach.

    He opened his own tennis school which grew into a complex with 24 courts and fitness facilities, before launching the first Total Health Club in Hoofddorp in the Netherlands, however, Moos told delegates at the FitNation conference the club wasn’t much more successful than his tennis career had been.

    Eventually, he found success, along with his business partner, Eric Wilborts, in the budget fitness market. “I failed as a tennis player, but succeeded as a businessman,” he told delegates.

    About Basic-Fit
    Having witnessed the success of Planet Fitness in using a low-cost approach, he was inspired to follow the same route in building his own business.

    “Our brand operates with a low-cost model because, although investment is low, the return is high,” Moos said.

    The brand recently launched in France and despite concerns it would be a challenging market to enter, Moos described the move as “fairly easy”.

    “You have to focus your efforts and resources to succeed,” he said. “Better a market leader in a few countries than number three or four in many countries.

    “Time to market is important and you can always improve with feedback,” said Moos. “Better done than perfect!”

    In depth insights
    Moos gave an in-depth presentation into Basic-Fit’s operating structure. He explained how the brand’s gyms are remotely managed by centralised teams using smart cameras and intercom systems, because the brand has so few staff at clubs and wants to support them.

    This method was initially tested and fine-tuned in three locations and then rolled out across the estate.

    Basic-Fit has developed its own remote surveillance tool and control-room to observe in-club activity using live-feeds that are monitored by sound and vision by an external, off-site team.

    This allows the club to control access to clubs as well as keeping tabs on security and tracking members’ welfare.

    To illustrate how this works in practice, Moos explained that – using specialist software – Basic-Fit’s surveillance system also monitors levels of aggression in clubs.

    If raised voices or certain verbal intonations that signal aggression are detected, the system alerts Basic-Fit’s remote control-operators, allowing them to intervene if necessary, by sending someone to site.

    Data driven
    “We have one staff member per gym and about 20 to 25 smart cameras,” Moos explained. “These cameras are monitored 24/7 in our own control room and everything is data-driven, from opening the doors to operating the assistance intercom.

    “But of course, this kind of system is not something you can set up easily and it also involves trial and error,” he said. “These smart cameras detect, among other things, whether someone has been lying still for more than three minutes, so we can tell if someone has become ill. However, you can guess what happened when Basic-Fit introduced yoga classes… the control room went crazy!”

    Future tech
    During his keynote, Moos made predictions about the future relationship between the fitness industry and technology, saying: “The fitness world will see VR really take off in a couple of years, and I believe that we’ll soon see Apple and Google enter this industry.

    “If this happens, gym operators simply won’t have the budgets to be able to compete against such major brands”.

    Megan Whitby, reporting from the Virtuagym FitNation conference in the Netherlands, for HCM

    Read our interview with Tom Moos, son of Rene, in the February issue of HCM magazine

    Top tips from Rene Moos

    Better done than perfect
    Release your product and improve it based on feedback

    Focus your energies
    It’s better to be the number one in one market than number three or four in many

    Make mistakes
    Don’t just think, but do. Try new things

    Create a strong, loyal team
    They will underpin your business success

    Cluster
    If you want to set up additional gyms, do so in places you’re already known

    Keep innovating
    Your competitor is no longer just another gym. Big tech is coming

    Rene Moos, photographed at the first Virtuagym FitNation conference in Amsterdam
    Basic-Fit has thrived in the low cost gym space
    Basic-Fit has thrived in the low cost gym space
    http://www.leisureopportunities.com/images/2020/33072_660995.jpg
    The CEO of Basic-Fit shared insights into the workings of his business at the Virtuagym FitNation Conference...
    Rene Moos, Basic-Fit,gym operations, Basic-Fit, low cost fitness
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    Hedgehog Concept Ltd has developed software that allows its clients to track usage and customer volume on a minute to minute basis.
    Opinion: Is your software fit for COVID-19?
    Featured supplier news
    Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
    Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
    Featured supplier news
    Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
    Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
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    Technogym mywellness app
    Technogym
    Improve your training experience. All your data in a single app. Read more
    More videos:
      Company profiles
      Company profile: Physical Company Ltd
      Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
      Company profiles
      Company profile: MoveGB
      Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
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      Click on a catalogue to view it online
      Directory
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      Monster Padlocks: Locking solutions
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      Healthcheck Services Ltd: Fitness equipment
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      Kemitron GmbH: Hydrotherapy / spa fragrances
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      FunXtion International BV: Fitness Software
      Whole body cryotherapy
      Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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      Fisikal: Management software
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      REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
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      International SPA Association - iSPA: Trade associations
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      Comfort Zone - Davines S.p.A: Skincare
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      Greywell, Hampshire
      Barnsgrove Health and Wellness Club
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      Diary dates
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      Eastwood Hall, Nottingham, United Kingdom
      Diary dates
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      Diary dates
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      Diary dates
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      Diary dates
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      Diary dates
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      Diary dates
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