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The Leisure Media Company Ltd
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The Leisure Media Company Ltd
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FITNESS, HEALTH, WELLNESS

features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2024 issue 2
The wider sector needs to focus on working with health and social care / photo: Edward Starr Photographer
The wider sector needs to focus on working with health and social care / photo: Edward Starr Photographer
This programme provides a clear pathway from a health service to a leisure centre

I read Martyn Allison’s comments on your story ‘Fixing the social care crisis’ (HCM newsfeed, January 09, 2024) with interest. He believes dramatic change is needed to the delivery of adult social care if we are to reduce the burden on the NHS, while freeing up the resources we need to enable physical activity.

I whole-heartedly support his belief that we need to reform the way we approach adult social care and that success lies in place-based collaborative working between organisations across public and private sectors.

Physical activity can play a central role in delivering the solution and in Essex we’ve already evidenced the success a collaborative approach can achieve when it places physical activity at the heart of delivery.

In 2022, Sport For Confidence formed a partnership with Adult Social Care at Essex County Council and Active Essex to deliver a two-year Local Delivery Pilot to evidence the impact of a whole system approach on adult social care and health.

In addition to the stakeholders, we also enrolled the support of partners across adult social care, the NHS, Essex County Council, Provider Quality Innovation Team and care homes.

Evidence from the University of Essex found the positive impact of embedding physical activity into a whole system approach to adult health and social care could deliver £58.72 of social value for every pound invested.

Powerful outcomes
Participants needed less day care, less formal/informal support and GP appointments and they made less 999 calls, and hospital visits, equating to a saving of £365.23 per participant, per year, while also increasing their physical activity levels.

Based on the success of this pilot, the project was awarded funding for 12 months to March 2024. The pilot also prompted Essex County Council to issue a ‘Reconnect – early help and prevention’ tender for the commission of place-based, therapeutic interventions.

These will support adults living with learning needs and/or disabilities and long-term health conditions, to be physically active in their local area. The £1.3 million fund will support a programme for a three-year period with an option to extend by two.

This is a huge step and marks an encouraging and significant step-change in the traditional delivery model, while showcasing the ambition of the council to look for a new solution – plugging into established community-based resources and expertise, providing support to struggling NHS services and delivering positive health outcomes, while also addressing inequalities.

Prevention and integration
In Nottingham, we’re consulting with a collective which includes Nottingham Healthcare NHS Trust (IDD Community MDT Newark and Holly Trinity Lodge Day Centre), YMCA Newark and Boccia England to hardwire physical activity into health and social care.

This programme provides a clear pathway from a health service to a leisure centre which enables participants with intellectual and developmental disability to create, access, participate in and sustain physical activity opportunities.

Participants are directed by the NHS to their nearby YMCA Community and Activity Village, where they can take part in Boccia sessions tailored to their needs on a weekly basis.

These sessions are conducted by the YMCA team and designed in collaboration with the NHS Newark team. Healthcare professionals, such as occupational therapists, speech therapists, and physiotherapists, adapt their clinical expertise to the community and activity-oriented setting.

They closely collaborate with coaches to make personalised adjustments, ensuring that everyone can meaningfully participate.

Sport for Confidence has also recently concluded a similar project in partnership with Golf in Society, showcasing positive evaluation results by utilising a golf club as a health hub for individuals with cognitive decline.

These are examples of how we’re facilitating a whole-system approach.

If physical activity is tailored to achieve specific outcomes, delivered by sports coaches in collaboration with health professionals and hosted in an inclusive, accessible setting it has the power to unlock huge health potential at a fraction of the cost of long-term clinical interventions.

We’re proving this through our model. The evidence exists. We and the wider sector now need to focus on working with health and social care to deliver a system that is not only effective, but also commercially sustainable.

Liz Fletcher
Sport for Confidence

Liz Fletcher

"If physical activity is delivered in collaboration with health professionals it has the power to unlock huge health potential at a fraction of the cost of clinical interventions" – Liz Fletcher, Sport for Confidence

https://www.leisureopportunities.co.uk/images/2024/660273_932372.jpg
Liz Fletcher of Sport for Confidence on the huge potential of health collaboration
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features

Letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2024 issue 2
The wider sector needs to focus on working with health and social care / photo: Edward Starr Photographer
The wider sector needs to focus on working with health and social care / photo: Edward Starr Photographer
This programme provides a clear pathway from a health service to a leisure centre

I read Martyn Allison’s comments on your story ‘Fixing the social care crisis’ (HCM newsfeed, January 09, 2024) with interest. He believes dramatic change is needed to the delivery of adult social care if we are to reduce the burden on the NHS, while freeing up the resources we need to enable physical activity.

I whole-heartedly support his belief that we need to reform the way we approach adult social care and that success lies in place-based collaborative working between organisations across public and private sectors.

Physical activity can play a central role in delivering the solution and in Essex we’ve already evidenced the success a collaborative approach can achieve when it places physical activity at the heart of delivery.

In 2022, Sport For Confidence formed a partnership with Adult Social Care at Essex County Council and Active Essex to deliver a two-year Local Delivery Pilot to evidence the impact of a whole system approach on adult social care and health.

In addition to the stakeholders, we also enrolled the support of partners across adult social care, the NHS, Essex County Council, Provider Quality Innovation Team and care homes.

Evidence from the University of Essex found the positive impact of embedding physical activity into a whole system approach to adult health and social care could deliver £58.72 of social value for every pound invested.

Powerful outcomes
Participants needed less day care, less formal/informal support and GP appointments and they made less 999 calls, and hospital visits, equating to a saving of £365.23 per participant, per year, while also increasing their physical activity levels.

Based on the success of this pilot, the project was awarded funding for 12 months to March 2024. The pilot also prompted Essex County Council to issue a ‘Reconnect – early help and prevention’ tender for the commission of place-based, therapeutic interventions.

These will support adults living with learning needs and/or disabilities and long-term health conditions, to be physically active in their local area. The £1.3 million fund will support a programme for a three-year period with an option to extend by two.

This is a huge step and marks an encouraging and significant step-change in the traditional delivery model, while showcasing the ambition of the council to look for a new solution – plugging into established community-based resources and expertise, providing support to struggling NHS services and delivering positive health outcomes, while also addressing inequalities.

Prevention and integration
In Nottingham, we’re consulting with a collective which includes Nottingham Healthcare NHS Trust (IDD Community MDT Newark and Holly Trinity Lodge Day Centre), YMCA Newark and Boccia England to hardwire physical activity into health and social care.

This programme provides a clear pathway from a health service to a leisure centre which enables participants with intellectual and developmental disability to create, access, participate in and sustain physical activity opportunities.

Participants are directed by the NHS to their nearby YMCA Community and Activity Village, where they can take part in Boccia sessions tailored to their needs on a weekly basis.

These sessions are conducted by the YMCA team and designed in collaboration with the NHS Newark team. Healthcare professionals, such as occupational therapists, speech therapists, and physiotherapists, adapt their clinical expertise to the community and activity-oriented setting.

They closely collaborate with coaches to make personalised adjustments, ensuring that everyone can meaningfully participate.

Sport for Confidence has also recently concluded a similar project in partnership with Golf in Society, showcasing positive evaluation results by utilising a golf club as a health hub for individuals with cognitive decline.

These are examples of how we’re facilitating a whole-system approach.

If physical activity is tailored to achieve specific outcomes, delivered by sports coaches in collaboration with health professionals and hosted in an inclusive, accessible setting it has the power to unlock huge health potential at a fraction of the cost of long-term clinical interventions.

We’re proving this through our model. The evidence exists. We and the wider sector now need to focus on working with health and social care to deliver a system that is not only effective, but also commercially sustainable.

Liz Fletcher
Sport for Confidence

Liz Fletcher

"If physical activity is delivered in collaboration with health professionals it has the power to unlock huge health potential at a fraction of the cost of clinical interventions" – Liz Fletcher, Sport for Confidence

https://www.leisureopportunities.co.uk/images/2024/660273_932372.jpg
Liz Fletcher of Sport for Confidence on the huge potential of health collaboration
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Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
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Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
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Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
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Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Company profiles
Company profile: Zoom Media UK
As the original GymTV supplier, Zoom Media has a proven track record of working with ...
Company profiles
Company profile: BLK BOX
BLK BOX is recognised as a trusted authority in strength equipment and facility design. Through ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Featured press releases
Zoom Media press release: Zoom Media expands partnership with Fitness4less
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Lockers
Crown Sports Lockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
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Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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