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British Military Fitness
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Insight: Big numbers

Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking

Published in Health Club Management 2020 issue 4
David Minton
launched his new fitNdata global
monitor just in time to see the impact
of the coronavirus on the sector
David Minton launched his new fitNdata global monitor just in time to see the impact of the coronavirus on the sector
The pandemic gives the health and fitness industries a chance to work together to improve the health of the world

Just a few weeks ago I was writing and talking about the ‘golden age’ of fitness. The prelapsarian innocence of fitness, when all sectors across the industry were growing.

Then two decades of growth disappeared in just two weeks when all fitness sites closed.

Trend data, built up over many years of auditing the industry, shows fitness to have been recession-proof, but the immediate impact from the coronavirus is far worse than any recession.

Now is the moment of all moments for the fitness community to outfox the lockdown with innovative ideas, since measures to prevent the spread of COVID-19 closed down society as we know it.

A new service
In December 1999 I contributed to an article in Health Club Management about artificial intelligence. My column – Aye AI Captain – pointed out that data remained the industry’s most underutilised asset.

I used the analogy of the industry looking through the rear-view mirror at where it’s been, rather than looking ahead to where it’s going, when it came to using data.

In Dublin last October, at the IHRSA European Conference, the concept of intelligent crawlers cataloguing fitness sites worldwide had been proposed for the first time and as the contagion of fitness closures began to sweep across the world, a new startup – based in London – was using this technology to monitor the impact of the closures.

Launched by the team here at The Leisure Database Company, which has been auditing the UK fitness industry for the past 20 years, the new platform – called fitNdata – monitors the industry worldwide.

fitNdata is the fitness industry’s first global platform and will change the way we look at data in 2020. For the first time, fitness trends will be monitored and reported in real-time.

fitNdata is being backed by Theo Hendricks in Holland, Barry Walsh in Ireland and Bryan O’Rourke and his partners at Vedere Ventures in the USA.

With the imposition of lockdowns, limitations of movement and the closure of borders and fitness sites, the intelligent crawlers were – irony of ironies – monitoring the closures and not, as we had planned, the continued expansion of the sector.

Impact of COVID
By the end of March 2020 the World Health Organization, a specialised agency of the United Nations responsible for international public health, estimated that 2.6 billion people, or roughly 30 per cent of the world’s population, was living under some form of lockdown.

Now, for the first time, the wider fitness family can see the impact of the first pandemic on the industry and its community. The fitNdata platform has reached over 100 of the most populated countries and identified, validated and collected information on 239,101 fitness sites. The shocking reality is that 64 per cent of these are currently closed. The conservative estimate is that 230 million fitness members are in lockdown and unable to use these fitness sites.

The fitNdata platform, by default, has become the de facto source of global fitness data. The platform has also gathered more data, more often, more quickly than ever expected. Once the intelligent crawler has been trained further, it can be put to work in the cloud to deepen the analytics.

One billion data points will be reached this year, with a new ‘time-series’ database to cope with the daily influx of changes on sites, facilities, classes, internet of (fitness) things and social media activity.

A second golden age
The world’s new buzz words: social distancing, self-isolation, flattening the curve and lockdown are part of the new vocabulary, along with the distressing reports on the number of cases and deaths, coming from health researchers.

These researchers, along with the health workers who receive our applause each Thursday, share the platform with politicians and give public information broadcasts.

In many countries, daily exercise is now part of the government guidelines and fitness researchers, academics, personal trainers and instructors could become the new heroes and help change behaviour and attitude towards personal fitness levels.

The pandemic gives the health and fitness industries a chance to work together to improve the health of the world and fitness has a new force, real time data monitoring, ready to track outcomes as we work toward the next golden age of fitness.

"The conservative estimate is that 230 million fitness members are in lockdown and unable to use their gym"
fitNdata has reached over 100 countries and collected information on 239,101 fitness sites The shocking reality is that 64% are closed
230 million people are currently locked out of their gym
230 million people are currently locked out of their gym
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
http://www.leisureopportunities.com/images/2020/311151_222017.jpg
David Minton launched fitNdata just in time to catch the headline numbers for the impact of the coronavirus on the fitness sector.
fitNdata, David Minton,David Minton, Leisure Database Company, fitNdata, coronavirus
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
We have one club in Madrid with 27,500 customers and 20,000 people on a two year waiting list
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features

Insight: Big numbers

Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking

Published in Health Club Management 2020 issue 4
David Minton
launched his new fitNdata global
monitor just in time to see the impact
of the coronavirus on the sector
David Minton launched his new fitNdata global monitor just in time to see the impact of the coronavirus on the sector
The pandemic gives the health and fitness industries a chance to work together to improve the health of the world

Just a few weeks ago I was writing and talking about the ‘golden age’ of fitness. The prelapsarian innocence of fitness, when all sectors across the industry were growing.

Then two decades of growth disappeared in just two weeks when all fitness sites closed.

Trend data, built up over many years of auditing the industry, shows fitness to have been recession-proof, but the immediate impact from the coronavirus is far worse than any recession.

Now is the moment of all moments for the fitness community to outfox the lockdown with innovative ideas, since measures to prevent the spread of COVID-19 closed down society as we know it.

A new service
In December 1999 I contributed to an article in Health Club Management about artificial intelligence. My column – Aye AI Captain – pointed out that data remained the industry’s most underutilised asset.

I used the analogy of the industry looking through the rear-view mirror at where it’s been, rather than looking ahead to where it’s going, when it came to using data.

In Dublin last October, at the IHRSA European Conference, the concept of intelligent crawlers cataloguing fitness sites worldwide had been proposed for the first time and as the contagion of fitness closures began to sweep across the world, a new startup – based in London – was using this technology to monitor the impact of the closures.

Launched by the team here at The Leisure Database Company, which has been auditing the UK fitness industry for the past 20 years, the new platform – called fitNdata – monitors the industry worldwide.

fitNdata is the fitness industry’s first global platform and will change the way we look at data in 2020. For the first time, fitness trends will be monitored and reported in real-time.

fitNdata is being backed by Theo Hendricks in Holland, Barry Walsh in Ireland and Bryan O’Rourke and his partners at Vedere Ventures in the USA.

With the imposition of lockdowns, limitations of movement and the closure of borders and fitness sites, the intelligent crawlers were – irony of ironies – monitoring the closures and not, as we had planned, the continued expansion of the sector.

Impact of COVID
By the end of March 2020 the World Health Organization, a specialised agency of the United Nations responsible for international public health, estimated that 2.6 billion people, or roughly 30 per cent of the world’s population, was living under some form of lockdown.

Now, for the first time, the wider fitness family can see the impact of the first pandemic on the industry and its community. The fitNdata platform has reached over 100 of the most populated countries and identified, validated and collected information on 239,101 fitness sites. The shocking reality is that 64 per cent of these are currently closed. The conservative estimate is that 230 million fitness members are in lockdown and unable to use these fitness sites.

The fitNdata platform, by default, has become the de facto source of global fitness data. The platform has also gathered more data, more often, more quickly than ever expected. Once the intelligent crawler has been trained further, it can be put to work in the cloud to deepen the analytics.

One billion data points will be reached this year, with a new ‘time-series’ database to cope with the daily influx of changes on sites, facilities, classes, internet of (fitness) things and social media activity.

A second golden age
The world’s new buzz words: social distancing, self-isolation, flattening the curve and lockdown are part of the new vocabulary, along with the distressing reports on the number of cases and deaths, coming from health researchers.

These researchers, along with the health workers who receive our applause each Thursday, share the platform with politicians and give public information broadcasts.

In many countries, daily exercise is now part of the government guidelines and fitness researchers, academics, personal trainers and instructors could become the new heroes and help change behaviour and attitude towards personal fitness levels.

The pandemic gives the health and fitness industries a chance to work together to improve the health of the world and fitness has a new force, real time data monitoring, ready to track outcomes as we work toward the next golden age of fitness.

"The conservative estimate is that 230 million fitness members are in lockdown and unable to use their gym"
fitNdata has reached over 100 countries and collected information on 239,101 fitness sites The shocking reality is that 64% are closed
230 million people are currently locked out of their gym
230 million people are currently locked out of their gym
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
http://www.leisureopportunities.com/images/2020/311151_222017.jpg
David Minton launched fitNdata just in time to catch the headline numbers for the impact of the coronavirus on the fitness sector.
fitNdata, David Minton,David Minton, Leisure Database Company, fitNdata, coronavirus
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
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Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
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Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
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MyZone: Wearable technology solutions
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Diary dates
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Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
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Diary dates
11-12 Oct 2020
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Diary dates
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Diary dates
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Diary dates
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Diary dates
27-28 Nov 2020
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Diary dates
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