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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Adala BoltoFounder, ZADI Training

I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results

Published in Health Club Management 2020 issue 3
ZADI is designed to feel like a night out with the girls
ZADI is designed to feel like a night out with the girls

What’s your background?
I’ve been working in the fitness industry in almost every role for almost 15 years now. I started training after having my second baby – having put on 20kgs while I was on maternity leave, I decided to get qualified as a trainer and instructor.

I started working for Fernwood Fitness, a large female-only gym in Australia, and became the club manager. I later decided to buy the gym and became the franchisee. From there I continued to successfully grow my gym and business. Most recently, I’ve founded the new female fitness brand and boutique studio, ZADI Training.

How did the idea for ZADI come about?
To me, there seemed to be an obvious big gap in the market. Working in the female fitness space for so many years, I witnessed the explosive growth in boutique studios, which is being driven by women – they make up almost 80 per cent of users.

Women’s needs and expectations have changed significantly and they now want more from their gym – they’re choosing who they train with, how they train and where based on results, experience and, most importantly, culture.

I saw the need to create a bespoke female-specific and results-driven boutique offering that was on trend, as well as being sexy and backed by exercise science when it came to getting results.

Tell us more about ZADI
ZADI is bespoke female-specific strength and HIIT training that’s designed for today’s extraordinary women who want to succeed in life!

Our training is purely based on exercise science so it works to give our clients the long term results they want – fast and without following fads.

Think of a girls night out in the club with a CrossFit styled athletic session involved, but without the competitive side – we don’t compare ourselves at ZADI, instead we focus on our own growth and results.

Sessions are capped at smaller numbers for personalisation and focus on teaching our women to have great form.

We have two locations in Sydney.
How have you made the workout ‘female-specific’?
Our workouts are based on the FITT principle, which stands for Frequency, Intensity, Time and Type. This is the most metabolically effective way for women to get fit and toned fast.

As women, our bodies are better at endurance and require different rest periods, so for example, we may include more repetitions on some days and then lift heavier on other days, taking into consideration our female bodies’ needs.

Then there are the obvious things, including the weights we use, our focus on core and booty, and the look and feel of our studios.

What kind of women does the brand attract?
ZADI attracts women of all ages but the majority of our clients are between 16 and 34. ZADI women connect with our ‘Get Sh*t Done’ tagline as they are very busy and have a full-on social life.
They’re tech savvy and know what they want, they’re confident and don’t fall for bullshit fads. They’re also strong, ambitious professionals. They train to look and feel amazing and are not obsessed with gym life, it’s just one part of their life that allows them to maintain their lifestyle.

Tell us about the club design and environment
Typically, our demographic is not obsessed with training and just love a good time with their girlfriends. So the nightclub atmosphere and vibe was a no brainer – every workout we deliver is strong but also feels like a night out with the girls where you unleash your inner badass and de-stress while training.

Why did you decide to make ZADI a franchise? What are your plans for the brand?
Women have changed globally and I wanted ZADI to cater to strong women everywhere. Of course, I also researched the boutique fitness growth globally and am confident that with the right execution and partners ZADI can be the ‘Sephora’ equivalent to this demographic, in the fitness space. We are very aligned with the beauty industry and I see this as a huge opportunity when it comes to our brand’s global growth plans.

Are there any new clubs or plans in the works?
We’ve only been open for one year and are about to embark on our growth journey to launch the franchise business and scale the brand globally.

We’re talking to a few parties who are interested in master franchising licenses for ZADI outside of Australia, but it’s early days with these conversations and so we’re working hard to make sure we will be ready for these opportunities when they come to fruition.

Adala Bolto plans to grow the ZADI brand through franchising
Adala Bolto plans to grow the ZADI brand through franchising
Get Sh*t Done is the brand statement from ZADI
Get Sh*t Done is the brand statement from ZADI
Studios are designed to create a nightclub vibe
Studios are designed to create a nightclub vibe
http://www.leisureopportunities.com/images/2020/482432_29476.jpg
'I saw a need to create a bespoke, female-specific and results-driven boutique offering' – says Adala Bolto, founder of ZADI Training
Adala Bolto, ZADI Training,Adala Bolto, ZADI Training, boutique
People
The remote personal training service has also been a great success: we’ll maintain around 40% of our PT business for April
People
HCM people

Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
Features
Coronavirus
Shape announced a recruitment drive for 200 new rock star instructors, with the expectation their class participants would follow them across
Features
Opinion
Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
Features
HCM research
The good news? People are changing their exercise habits in lockdown, becoming more active and spending more time exercising with their children, according to new research
Features
Coronavirus
The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Features
feature
Premier Global NASM has restructured its education offering to create new career pathways to help personal trainers and individuals entering the sector navigate their way to career success. Dan Rees explains the rationale
Features
Coronavirus
As the sector looks into the void of the COVID-19 lockdown and its aftermath, Duncan Wood-Allum presents a blueprint for a positive future
Features
Software
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Features
Latest News
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had ...
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HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum ...
Latest News
The number of people signing up for memberships at Planet Fitness has been at 2019 ...
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Gyms in England could be open in July if lobbying by the fitness industry comes ...
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A survey by Savanta ComRes, in partnership with Sport England, has studied the impact of ...
Latest News
Gyms and health clubs in the US have begun reopening their doors, with a number ...
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CIMSPA, has opened a consultation on the safe delivery of sport and physical activity online, ...
Latest News
Independent gym owners in Ohio have filed a lawsuit against state officials, challenging the decision ...
Job search
POST YOUR JOB
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Featured supplier news
Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
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Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Management software
Fisikal: Management software
Locking solutions
Monster Padlocks: Locking solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Design consultants
Zynk Design Consultants: Design consultants
Direct debit solutions
Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

features

HCM People: Adala BoltoFounder, ZADI Training

I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results

Published in Health Club Management 2020 issue 3
ZADI is designed to feel like a night out with the girls
ZADI is designed to feel like a night out with the girls

What’s your background?
I’ve been working in the fitness industry in almost every role for almost 15 years now. I started training after having my second baby – having put on 20kgs while I was on maternity leave, I decided to get qualified as a trainer and instructor.

I started working for Fernwood Fitness, a large female-only gym in Australia, and became the club manager. I later decided to buy the gym and became the franchisee. From there I continued to successfully grow my gym and business. Most recently, I’ve founded the new female fitness brand and boutique studio, ZADI Training.

How did the idea for ZADI come about?
To me, there seemed to be an obvious big gap in the market. Working in the female fitness space for so many years, I witnessed the explosive growth in boutique studios, which is being driven by women – they make up almost 80 per cent of users.

Women’s needs and expectations have changed significantly and they now want more from their gym – they’re choosing who they train with, how they train and where based on results, experience and, most importantly, culture.

I saw the need to create a bespoke female-specific and results-driven boutique offering that was on trend, as well as being sexy and backed by exercise science when it came to getting results.

Tell us more about ZADI
ZADI is bespoke female-specific strength and HIIT training that’s designed for today’s extraordinary women who want to succeed in life!

Our training is purely based on exercise science so it works to give our clients the long term results they want – fast and without following fads.

Think of a girls night out in the club with a CrossFit styled athletic session involved, but without the competitive side – we don’t compare ourselves at ZADI, instead we focus on our own growth and results.

Sessions are capped at smaller numbers for personalisation and focus on teaching our women to have great form.

We have two locations in Sydney.
How have you made the workout ‘female-specific’?
Our workouts are based on the FITT principle, which stands for Frequency, Intensity, Time and Type. This is the most metabolically effective way for women to get fit and toned fast.

As women, our bodies are better at endurance and require different rest periods, so for example, we may include more repetitions on some days and then lift heavier on other days, taking into consideration our female bodies’ needs.

Then there are the obvious things, including the weights we use, our focus on core and booty, and the look and feel of our studios.

What kind of women does the brand attract?
ZADI attracts women of all ages but the majority of our clients are between 16 and 34. ZADI women connect with our ‘Get Sh*t Done’ tagline as they are very busy and have a full-on social life.
They’re tech savvy and know what they want, they’re confident and don’t fall for bullshit fads. They’re also strong, ambitious professionals. They train to look and feel amazing and are not obsessed with gym life, it’s just one part of their life that allows them to maintain their lifestyle.

Tell us about the club design and environment
Typically, our demographic is not obsessed with training and just love a good time with their girlfriends. So the nightclub atmosphere and vibe was a no brainer – every workout we deliver is strong but also feels like a night out with the girls where you unleash your inner badass and de-stress while training.

Why did you decide to make ZADI a franchise? What are your plans for the brand?
Women have changed globally and I wanted ZADI to cater to strong women everywhere. Of course, I also researched the boutique fitness growth globally and am confident that with the right execution and partners ZADI can be the ‘Sephora’ equivalent to this demographic, in the fitness space. We are very aligned with the beauty industry and I see this as a huge opportunity when it comes to our brand’s global growth plans.

Are there any new clubs or plans in the works?
We’ve only been open for one year and are about to embark on our growth journey to launch the franchise business and scale the brand globally.

We’re talking to a few parties who are interested in master franchising licenses for ZADI outside of Australia, but it’s early days with these conversations and so we’re working hard to make sure we will be ready for these opportunities when they come to fruition.

Adala Bolto plans to grow the ZADI brand through franchising
Adala Bolto plans to grow the ZADI brand through franchising
Get Sh*t Done is the brand statement from ZADI
Get Sh*t Done is the brand statement from ZADI
Studios are designed to create a nightclub vibe
Studios are designed to create a nightclub vibe
http://www.leisureopportunities.com/images/2020/482432_29476.jpg
'I saw a need to create a bespoke, female-specific and results-driven boutique offering' – says Adala Bolto, founder of ZADI Training
Adala Bolto, ZADI Training,Adala Bolto, ZADI Training, boutique
Latest News
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had ...
Latest News
HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum ...
Latest News
The number of people signing up for memberships at Planet Fitness has been at 2019 ...
Latest News
Gyms in England could be open in July if lobbying by the fitness industry comes ...
Latest News
A survey by Savanta ComRes, in partnership with Sport England, has studied the impact of ...
Latest News
Gyms and health clubs in the US have begun reopening their doors, with a number ...
Latest News
CIMSPA, has opened a consultation on the safe delivery of sport and physical activity online, ...
Latest News
Independent gym owners in Ohio have filed a lawsuit against state officials, challenging the decision ...
Latest News
OYO Fitness is looking to benefit from the rapid growth in people looking for at-home ...
Latest News
Glenn Earlam, CEO of David Lloyd Leisure (DLL), says the operator is reopening 26 of ...
Latest News
Peloton is working to engage with consumers in the US and UK during the global ...
Job search
POST YOUR JOB
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Featured supplier news
Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Management software
Fisikal: Management software
Locking solutions
Monster Padlocks: Locking solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Design consultants
Zynk Design Consultants: Design consultants
Direct debit solutions
Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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