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Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Dan BondOwner, CrossFit Fort Ashton

We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to

Published in Health Club Management 2020 issue 6
Bond reports that only 10 per cent of members froze payments
Bond reports that only 10 per cent of members froze payments
My advice would be to keep members in the loop on what’s going on or on what you’re thinking

Can you give us a short overview of your career background?
I started training under the CrossFit methodology in early 2012, began working in the fitness industry later the same year and opened CrossFit Fort Ashton in 2015. My time in the fitness sector has been a mix of me working as a personal trainer at David Lloyd, coaching generic fitness classes at local gyms and coaching at a number of Bristol based CrossFit boxes.

How was the Fort Ashton club tracking before COVID hit?
Pre-lockdown, CrossFit Fort Ashton was as busy as it’s ever been. Fully booked classes with waiting lists, consistent joining enquiries and a solid membership base of around 300. Obviously our core programme is CrossFit, but alongside that we also run a weightlifting programme and more recently we had begun a weekly gymnastics class.

How have you looked after your members during lockdown?
When the announcement was made that we would be closing, we actioned a few protocols that we felt would help our members whilst they had no access to the gym.

We lent the majority of our equipment out to members. Barbells, weights, kettlebells, dumbbells, sandbags, skipping ropes and more. We tried to make sure as many members as possible had something.

We began a ‘home workout’ programme. This consisted of daily workouts, which had bodyweight options for people with no kit, and limited kit options for those with something. We also created a YouTube channel where we uploaded demonstration and explanation videos to go alongside the daily workouts.

We began online classes via Zoom; this way people could still receive coaching while they were training. On top of the Zoom workout classes, we’ve also been doing a Friday night social on Zoom, which has included quizzes, scavenger hunts, Bingo, games of Cards Against Humanity and more.

Basically, we’ve been doing as much as we can to keep the members engaged with us and to keep them fit throughout lockdown. We’ve also done some live Q&As, and nutrition content with the coaches.

In what other ways have you kept in touch with members during closure?
Alongside our online classes and all of the above, we’ve been sending out a weekly newsletter every Sunday evening. This consists of relevant information regarding the gym and all that’s going on, plus useful information and content such as stretching and mobility videos, shout-outs to members on their birthdays and just letting everybody know what’s happening and that we’re being proactive in our approach to the situation.

We also sent every member a hand written, wax sealed letter – a little note to let them know we’re thinking about them and that we’re here if they need us.

How have you managed memberships during this time?
We closed at the end of March. We took payments for April as usual and during that month we had around 10 per cent of members freeze. From there we reduced our membership fees by 40 per cent, and since doing that we’ve only had a few people freeze.

We’d explained leading up to lockdown that if everyone decided to freeze or cancel then there would be a possibility of not having a gym to come back to. The culture and community at CrossFit Fort Ashton is incredible and the support from members has been amazing. We’ve been able to keep some staff wages going and make some improvements to the actual gym space.

How did you feel about the controversies surrounding Crossfit CEO Greg Glassman [who resigned after posting a racist tweet]?

What I will say is this; I communicated our position in relation to this matter to our members and it has been fully supported. We didn’t agree with Greg Glassman’s comments and HQ’s silence [in relation to Black Lives Matter] doesn’t align with our values as a gym.

However, I do believe change can be better achieved from within and at the time of this interview we will be remaining as a CrossFit affiliate.

Do you have advice for other operators on how to look after members during difficult times?
From what I’ve witnessed, especially locally in Bristol, everyone has been on top of this and doing a great job. Nationally, most CrossFit gym owners have been doing similar things and the sharing of information has been next level. The community within CrossFit has been invaluable to us.

My advice would be to keep members in the loop. Even if you’re unsure, communicate that. It’ll be appreciated over silence and uncertainty.

A hand-written note with wax seal was sent to every member
A hand-written note with wax seal was sent to every member
Bond has made improvements to the gym during lockdown
Bond has made improvements to the gym during lockdown
https://www.leisureopportunities.co.uk/images/2020/988252_138982.jpg
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Opinion: 2021 is the year to prioritise global culture
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features

HCM People: Dan BondOwner, CrossFit Fort Ashton

We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to

Published in Health Club Management 2020 issue 6
Bond reports that only 10 per cent of members froze payments
Bond reports that only 10 per cent of members froze payments
My advice would be to keep members in the loop on what’s going on or on what you’re thinking

Can you give us a short overview of your career background?
I started training under the CrossFit methodology in early 2012, began working in the fitness industry later the same year and opened CrossFit Fort Ashton in 2015. My time in the fitness sector has been a mix of me working as a personal trainer at David Lloyd, coaching generic fitness classes at local gyms and coaching at a number of Bristol based CrossFit boxes.

How was the Fort Ashton club tracking before COVID hit?
Pre-lockdown, CrossFit Fort Ashton was as busy as it’s ever been. Fully booked classes with waiting lists, consistent joining enquiries and a solid membership base of around 300. Obviously our core programme is CrossFit, but alongside that we also run a weightlifting programme and more recently we had begun a weekly gymnastics class.

How have you looked after your members during lockdown?
When the announcement was made that we would be closing, we actioned a few protocols that we felt would help our members whilst they had no access to the gym.

We lent the majority of our equipment out to members. Barbells, weights, kettlebells, dumbbells, sandbags, skipping ropes and more. We tried to make sure as many members as possible had something.

We began a ‘home workout’ programme. This consisted of daily workouts, which had bodyweight options for people with no kit, and limited kit options for those with something. We also created a YouTube channel where we uploaded demonstration and explanation videos to go alongside the daily workouts.

We began online classes via Zoom; this way people could still receive coaching while they were training. On top of the Zoom workout classes, we’ve also been doing a Friday night social on Zoom, which has included quizzes, scavenger hunts, Bingo, games of Cards Against Humanity and more.

Basically, we’ve been doing as much as we can to keep the members engaged with us and to keep them fit throughout lockdown. We’ve also done some live Q&As, and nutrition content with the coaches.

In what other ways have you kept in touch with members during closure?
Alongside our online classes and all of the above, we’ve been sending out a weekly newsletter every Sunday evening. This consists of relevant information regarding the gym and all that’s going on, plus useful information and content such as stretching and mobility videos, shout-outs to members on their birthdays and just letting everybody know what’s happening and that we’re being proactive in our approach to the situation.

We also sent every member a hand written, wax sealed letter – a little note to let them know we’re thinking about them and that we’re here if they need us.

How have you managed memberships during this time?
We closed at the end of March. We took payments for April as usual and during that month we had around 10 per cent of members freeze. From there we reduced our membership fees by 40 per cent, and since doing that we’ve only had a few people freeze.

We’d explained leading up to lockdown that if everyone decided to freeze or cancel then there would be a possibility of not having a gym to come back to. The culture and community at CrossFit Fort Ashton is incredible and the support from members has been amazing. We’ve been able to keep some staff wages going and make some improvements to the actual gym space.

How did you feel about the controversies surrounding Crossfit CEO Greg Glassman [who resigned after posting a racist tweet]?

What I will say is this; I communicated our position in relation to this matter to our members and it has been fully supported. We didn’t agree with Greg Glassman’s comments and HQ’s silence [in relation to Black Lives Matter] doesn’t align with our values as a gym.

However, I do believe change can be better achieved from within and at the time of this interview we will be remaining as a CrossFit affiliate.

Do you have advice for other operators on how to look after members during difficult times?
From what I’ve witnessed, especially locally in Bristol, everyone has been on top of this and doing a great job. Nationally, most CrossFit gym owners have been doing similar things and the sharing of information has been next level. The community within CrossFit has been invaluable to us.

My advice would be to keep members in the loop. Even if you’re unsure, communicate that. It’ll be appreciated over silence and uncertainty.

A hand-written note with wax seal was sent to every member
A hand-written note with wax seal was sent to every member
Bond has made improvements to the gym during lockdown
Bond has made improvements to the gym during lockdown
https://www.leisureopportunities.co.uk/images/2020/988252_138982.jpg
CrossFit Fort Ashton’s owner shares insights into how he built his tribe and got them through the COVID-19 lockdown
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HCM editor, Liz Terry, has launched a Parliamentary Petition calling for gyms to be in ...
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The failure to tackle the UK's obesity crisis is down to successive governments being guilty ...
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Les Mills has launched a new digital content solution to support health and fitness operators ...
Latest News
Gymbox has entered the hospitality space with the signing of a deal to deliver in-room ...
Latest News
Nuffield Health has launched a series of free, online classes focused on emotional wellbeing. The ...
Latest News
Resistance training is just as beneficial for men and women over the age of 50, ...
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Fitness, sport and leisure sector professionals who have continued to deliver services to their communities ...
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FREE WEBINAR
promotion
This free webinar on 26 January will see our panellists reflect on the changes to work in 2020, and their priorities for 2021.
Opinion: 2021 is the year to prioritise global culture
Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Featured supplier news
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Video Gallery
Mywellness App 5.0
Technogym
Mywellness helps you assess customer needs, provide great workouts and programmes, guarantee a training spot on the gym floor, offer group training, track indoor and outdoor workouts - even with 3rd party apps. Read more
More videos:
Company profiles
Company profile: Harlands Group
Harlands Group is the leading provider of membership management services to leisure operators, processing over ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Software
Volution.fit: Software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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