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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

BLK Box

A partnership between Pure Gym and BLK BOX is challenging the low-cost model

Published in Health Club Management 2019 issue 10
Functional Training Zone - PureGym Waterloo
Functional Training Zone - PureGym Waterloo

PureGym is the UK’s leading gym operator and first chain to successfully reach over a million members. The company is now celebrating its 100th Functional Training Zone (FTZ); a radical concept that five years ago would have seemed unachievable.

The unique 1,000sq ft concept was created in collaboration with equipment specialist, BLK BOX, whose challenge was to maintain PureGym’s market leader position by enhancing the space and offering of its low-cost gym model.

Strong partnership
“The partnership between PureGym and BLK BOX has been nothing but positive,” says Richard Annetts, model and equipment manager at PureGym. “The BLK BOX team have been with us every step of the way. Their creativity and superior knowledge have made them a fantastic sounding board as we introduce the new Functional Training Zones across the PureGym estate.”

With close to 250 PureGyms across the UK, the company shows no signs of slowing down. As it continue to disrupt the budget gym market with a bold and innovative strategy, the focus remains on delivering real value to members – an ambition BLK BOX fully supports.

“Working with PureGym has been an extremely exciting challenge for everyone at BLK BOX,” says Miles Canning, the company’s head of product. “We spent a year working on and refining a concept which would differentiate PureGym from its competitors and – more importantly – increase member satisfaction.”

Equipped with the latest functional training equipment, the FTZs are designed to excite PureGym members and inspire personal trainers. The zones are a thoroughly engaging space and are adaptive for one-to-one workouts and group classes.

Positioned prominently, the FTZs vibrant turf, along with custom functional training rigs create a remarkable feature throughout the estate. This is a partnership that’s continuing to thrive and we look forward to seeing what they have in store for next year.

fitness-kit.net keyword: BLK BOX

Miles Canning
"We spent almost a year working on and refining a concept which would differentiate PureGym from its competitors and more importantly, increase member satisfaction" - Miles Canning
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym London Wall
Functional Training Zone - PureGym London Wall
http://www.leisureopportunities.com/images/imagesX/934675_428525.jpg
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Pure Gym, BLK BOX,Pure Gym, BLK BOX
People
HCM people

Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
People
One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
People
HCM people

José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
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Precor and Matrix share their latest operator case studies
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If you think of school leavers when you think of apprentices, think again. Apprenticeships are far from limited to career starters, with new generation programmes tailor-made to bring out the best in accomplished managers
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In last month’s issue we grilled operators about what makes the best indoor cycling class, and they agreed instructors play a crucial part in the overall class experience. Now we’re asking the experts on the frontline for their thoughts on what makes indoor cycling such a phenomenon
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Legend Leisure Services has delivered an elegant website solution for ANGUSalive
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features

BLK Box

A partnership between Pure Gym and BLK BOX is challenging the low-cost model

Published in Health Club Management 2019 issue 10
Functional Training Zone - PureGym Waterloo
Functional Training Zone - PureGym Waterloo

PureGym is the UK’s leading gym operator and first chain to successfully reach over a million members. The company is now celebrating its 100th Functional Training Zone (FTZ); a radical concept that five years ago would have seemed unachievable.

The unique 1,000sq ft concept was created in collaboration with equipment specialist, BLK BOX, whose challenge was to maintain PureGym’s market leader position by enhancing the space and offering of its low-cost gym model.

Strong partnership
“The partnership between PureGym and BLK BOX has been nothing but positive,” says Richard Annetts, model and equipment manager at PureGym. “The BLK BOX team have been with us every step of the way. Their creativity and superior knowledge have made them a fantastic sounding board as we introduce the new Functional Training Zones across the PureGym estate.”

With close to 250 PureGyms across the UK, the company shows no signs of slowing down. As it continue to disrupt the budget gym market with a bold and innovative strategy, the focus remains on delivering real value to members – an ambition BLK BOX fully supports.

“Working with PureGym has been an extremely exciting challenge for everyone at BLK BOX,” says Miles Canning, the company’s head of product. “We spent a year working on and refining a concept which would differentiate PureGym from its competitors and – more importantly – increase member satisfaction.”

Equipped with the latest functional training equipment, the FTZs are designed to excite PureGym members and inspire personal trainers. The zones are a thoroughly engaging space and are adaptive for one-to-one workouts and group classes.

Positioned prominently, the FTZs vibrant turf, along with custom functional training rigs create a remarkable feature throughout the estate. This is a partnership that’s continuing to thrive and we look forward to seeing what they have in store for next year.

fitness-kit.net keyword: BLK BOX

Miles Canning
"We spent almost a year working on and refining a concept which would differentiate PureGym from its competitors and more importantly, increase member satisfaction" - Miles Canning
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym Southampton
Functional Training Zone - PureGym London Wall
Functional Training Zone - PureGym London Wall
http://www.leisureopportunities.com/images/imagesX/934675_428525.jpg
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Pure Gym, BLK BOX,Pure Gym, BLK BOX
Latest News
Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness ...
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
Latest News
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in ...
Latest News
Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo. ...
Latest News
The improvements in health and wellbeing associated with exercise referral schemes aren’t as large as ...
Latest News
The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins ...
Latest News
Physical exercise can improve the health of blood vessels in the heart for people with ...
Latest News
Hufft have created a community fitness centre in Humboldt, Kansas, that reflects the US city's ...
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The main political parties need to "discuss prevention in the same breath as they discuss ...
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SoulCycle chief executive Melanie Whelan has resigned from her role, capping off a challenging few ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Wattbike Studio makes lasting impact on business at Holme Pierrepont
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a Serco Leisure site that’s the home of the National Water Sports Centre, has seen a significant increase in cycle studio usage.
Featured supplier news
Featured supplier: Wattbike remain best-in-class performance bike for David Lloyd Leisure
David Lloyd Leisure has announced Wattbike as its performance bike of choice after a recent tender.
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'Unity Leisure'. Read more
More videos:
Company profiles
Company profile: The JC Group
The JC Group is home to JC Facilities Management, JC Leisure Solutions, JC Water Services, ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness software
Go Do.Fitness: Fitness software
Direct debit solutions
Harlands Group: Direct debit solutions
Locking solutions
Ojmar: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Member access schemes
Move GB: Member access schemes
Property & Tenders
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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