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Fitness-kit.net: Product Innovations
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Agmis, a tech company based in Lithuania, has developed an AI gym motion tracking solution that tracks the movements of club members as they exercise.
Called VPixel Fitness, the platform is designed to improve the overall gym experience, and harnesses AI and digital imaging technologies to measure workout efficiency, as well as reduce the risk of injury, assist PTs and add a gamification element that encourages member retention.
Using standard video cameras, the system monitors members, ensuring exercises are being performed correctly. If not, a notification is sent to a staff member alerting them that a member requires assistance. It also measures workout duration and activity levels and is even capable of predicting when members are likely to cancel memberships.
Simas Jokubauskas, head of product development at Agmis, says: “Our mission is to enhance the fitness experience for gym members by leveraging the power of visual and digital technologies. VPixel provides a highly-customisable framework that can be adapted to the needs of an individual gym.”
“VPixel monitors gym members to determine if the exercises are performed correctly to reduce risk of injury. It can predict the likelihood of members quitting based on their activity.”
fitness-kit.net keyword: AGMIS
Uffe A OlesenIndoor bike manufacturer Body Bike has teamed up with Plastix to launch the world’s first indoor bike, made from reclaimed plastic.
The bike, which is expected to launch at FIBO in April, is called the OceanIX and features the functionality of the company’s SMART+ model and includes ANT+ and BLE integration, which enables users to track their performance data via a smartphone or mobile device.
Available in the colour ocean blue, the OceanIX is built entirely from recycled plastic from reclaimed commercial fishing nets.
The plastic was sourced from Plastix, a Denmark-based company that buys used plastic fishing nets from commercial fleets around the world to prevent the nets from being left in the ocean or going into landfill. Once collected, the nets are manually sorted before being turned into pellets of recycled plastic that can then be repurposed.
Uffe A Olesen, CEO of Body Bike, says: “OceanIX is something we’re incredibly proud of. It isn’t just a piece of gym equipment. It’s part of a cause. It’s something we’re doing because we feel it’s the right thing to do.”
“It’s also the first piece of commercial gym equipment in the world to use this recycled material,” Olesen adds.
fitness-kit.net keyword: Body Bike
Bruce SmithHydrow, a US-based fitness startup, has secured a US$20m investment from investment firm L Catterton that will enable the company to launch its Hydrow rowing concept across the US.
Founded in 2017 by entrepreneur and coach of the US National Rowing Team Bruce Smith, the Hydrow offers a personalised and efficient rowing solution that combines ergonomically designed rowing machines with content, including live and on-demand rowing workouts led by experienced instructors.
Smith says of the investment: “With an impressive track record of partnering with leading fitness brands, L Catterton brings deep industry expertise as well as extensive marketing and distribution knowledge to drive our rapid expansion.”
“When we launched Hydrow, our goal was not only to deliver an accessible, convenient and efficient workout, but also to build greater human connection through the communal and interpersonal aspects of rowing.”
“We’re looking forward to bringing a fun and immersive workout into the market,” says Smith.
“There’s no other total body workout that compares to the Hydrow concept, and we believe that there’s a huge opportunity for something like this,” Smith adds.
fitness-kit.net keyword: HYDROW
Leila Francis ColemanAquaPhysical has launched a new aqua fitness class aimed at children. Called FloatFit Grow, the class teaches children the importance of maintaining an active lifestyle.
Promising fun and fitness in the water, the class offers a full body workout incorporating the company’s aquabase floating exercise mats.
Users are positioned on their own aquabase and guided through a series of exercises inspired by yoga and pilates. Leila Francis Coleman, creator of AquaPhysical, says: “Experienced fitness instructors help children develop a positive attitude to learning new skills and building water confidence.
“Group exercise has a positive impact on mental wellbeing and happiness. FloatFit Grow is already making a difference.”
AquaPhysical co-founder and head of programming Tom Whelan says: “It’s a great opportunity for swimming pools to engage with younger members of the community and be instrumental in instilling the importance of a physically active lifestyle.”
FloatFit Grow is the third addition to AquaPhysical’s FloatFit programmes and joins FloatFit HIIT and FloatFit Balance in the line up.
fitness-kit.net keyword: aquaphysical
