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The Retention Guru
The Retention Guru
The Retention Guru
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Bouncing back

During the COVID-19 enforced lockdown, Club Kingswood, an independent 2,800-member multi-activity club in Essex, froze all its gym memberships with no charge, uncertain of what the effect would be on the future of its membership

Published in Health Club Management 2020 issue 9
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment

Fortunately, nine weeks post-reopening, over 85 per cent of gym members have returned and general manager, Alex Owen, says EGYM is an integral part of this success.

“The EGYM Smart Strength Series has been an integral part of our offer since 2019,” he explains. “We realised, long before the pandemic, that well-managed, bespoke, progressive strength training provision could play an important role in the promotion of many health benefits, not just for those who want to become physically stronger, but also for a much wider demographic that simply wants to live a longer, more mobile and fulfilling life.

“EGYM’s automated set-up, with visual cadence coaching from the high-resolution, integrated screen, has enabled us to create a non-intimidating, accessible environment where anybody – even those completely new to strength training and the gym – can feel comfortable and able to complete regular, effective and safe resistance programmes.

“The science-based, pre-installed training plans, such as Metabolic Fit, which is designed to tackle diabetes and the recently added Immunity Boost, which has been designed to strengthen the body’s defences against infection, also enable trainers to administer effective, health-oriented programmes that are progressive, safe and effective, without having to fully understand the complex science behind the prescription,” he says. “These features have enabled us to attract a much more health oriented demographic.

“People in this market segment prioritise attendance at our club because they value the contribution our provision is making to their overall quality of life through the promotion of better health,” explains Owen.

“As a result, when we re-opened our doors, in the first month, 83 per cent of our EGYM users returned, despite much of the industry reporting general trepidation. Now, nine weeks post reopening, 86 per cent have returned, making an average of 4.9 visits per month.

“EGYM has also helped us manage a safe environment, through automated on-screen messages, both via the Smart Strength Series and the Branded Members App, that reminds members to wipe down equipment and carry out regular hand sanitisation. This all helps improve member confidence that the club is COVID-19-secure and helps us encourage more members to return.

“Over the last 18 months, we’ve introduced the Trainer App and Branded Member Apps, which are provided as part of EGYM Digital. These provisions have enabled us to provide a wraparound service of care, giving members access to advice and coaching – helping them to maintain exercise habits even when unable to visit the club in person. This provision has helped us maintain relevance to our members and meant that when we were permitted to re-open, a visit became a natural progression.

“EGYM has been a significant factor in our club’s post-lockdown bounceback,” says Owen. “I’m confident the software driven solution will continue to help us build business resilience moving forwards, thanks to its focus and support of health-oriented goals.

More: www.egym.com/uk

“When we re-opened our doors, in the first month, 83 per cent of our EGYM users returned”
– Alex Owen

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/252985_527932.jpg
EGYM’s Smart Strength Series has helped draw members back into Club Kingswood after lockdown
EGYM, Club Kingswood, Alex Owen, Smart Strength Series,COVID-19
HCM magazine
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features

Supplier showcase: Bouncing back

During the COVID-19 enforced lockdown, Club Kingswood, an independent 2,800-member multi-activity club in Essex, froze all its gym memberships with no charge, uncertain of what the effect would be on the future of its membership

Published in Health Club Management 2020 issue 9
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment

Fortunately, nine weeks post-reopening, over 85 per cent of gym members have returned and general manager, Alex Owen, says EGYM is an integral part of this success.

“The EGYM Smart Strength Series has been an integral part of our offer since 2019,” he explains. “We realised, long before the pandemic, that well-managed, bespoke, progressive strength training provision could play an important role in the promotion of many health benefits, not just for those who want to become physically stronger, but also for a much wider demographic that simply wants to live a longer, more mobile and fulfilling life.

“EGYM’s automated set-up, with visual cadence coaching from the high-resolution, integrated screen, has enabled us to create a non-intimidating, accessible environment where anybody – even those completely new to strength training and the gym – can feel comfortable and able to complete regular, effective and safe resistance programmes.

“The science-based, pre-installed training plans, such as Metabolic Fit, which is designed to tackle diabetes and the recently added Immunity Boost, which has been designed to strengthen the body’s defences against infection, also enable trainers to administer effective, health-oriented programmes that are progressive, safe and effective, without having to fully understand the complex science behind the prescription,” he says. “These features have enabled us to attract a much more health oriented demographic.

“People in this market segment prioritise attendance at our club because they value the contribution our provision is making to their overall quality of life through the promotion of better health,” explains Owen.

“As a result, when we re-opened our doors, in the first month, 83 per cent of our EGYM users returned, despite much of the industry reporting general trepidation. Now, nine weeks post reopening, 86 per cent have returned, making an average of 4.9 visits per month.

“EGYM has also helped us manage a safe environment, through automated on-screen messages, both via the Smart Strength Series and the Branded Members App, that reminds members to wipe down equipment and carry out regular hand sanitisation. This all helps improve member confidence that the club is COVID-19-secure and helps us encourage more members to return.

“Over the last 18 months, we’ve introduced the Trainer App and Branded Member Apps, which are provided as part of EGYM Digital. These provisions have enabled us to provide a wraparound service of care, giving members access to advice and coaching – helping them to maintain exercise habits even when unable to visit the club in person. This provision has helped us maintain relevance to our members and meant that when we were permitted to re-open, a visit became a natural progression.

“EGYM has been a significant factor in our club’s post-lockdown bounceback,” says Owen. “I’m confident the software driven solution will continue to help us build business resilience moving forwards, thanks to its focus and support of health-oriented goals.

More: www.egym.com/uk

“When we re-opened our doors, in the first month, 83 per cent of our EGYM users returned”
– Alex Owen

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/252985_527932.jpg
EGYM’s Smart Strength Series has helped draw members back into Club Kingswood after lockdown
EGYM, Club Kingswood, Alex Owen, Smart Strength Series,COVID-19
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
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The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding ...
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Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Featured supplier news
Featured supplier: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Monster Padlocks: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
fibodo Limited: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Fitness equipment
TRX Training: Fitness equipment
Fitness Software
FunXtion International BV: Fitness Software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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