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Precor UK
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Bouncing back

During the COVID-19 enforced lockdown, Club Kingswood, an independent 2,800-member multi-activity club in Essex, froze all its gym memberships with no charge, uncertain of what the effect would be on the future of its membership

Published in Health Club Management 2020 issue 9
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment

Fortunately, nine weeks post-reopening, over 85 per cent of gym members have returned and general manager, Alex Owen, says EGYM is an integral part of this success.

“The EGYM Smart Strength Series has been an integral part of our offer since 2019,” he explains. “We realised, long before the pandemic, that well-managed, bespoke, progressive strength training provision could play an important role in the promotion of many health benefits, not just for those who want to become physically stronger, but also for a much wider demographic that simply wants to live a longer, more mobile and fulfilling life.

“EGYM’s automated set-up, with visual cadence coaching from the high-resolution, integrated screen, has enabled us to create a non-intimidating, accessible environment where anybody – even those completely new to strength training and the gym – can feel comfortable and able to complete regular, effective and safe resistance programmes.

“The science-based, pre-installed training plans, such as Metabolic Fit, which is designed to tackle diabetes and the recently added Immunity Boost, which has been designed to strengthen the body’s defences against infection, also enable trainers to administer effective, health-oriented programmes that are progressive, safe and effective, without having to fully understand the complex science behind the prescription,” he says. “These features have enabled us to attract a much more health oriented demographic.

“People in this market segment prioritise attendance at our club because they value the contribution our provision is making to their overall quality of life through the promotion of better health,” explains Owen.

“As a result, when we re-opened our doors, in the first month, 83 per cent of our EGYM users returned, despite much of the industry reporting general trepidation. Now, nine weeks post reopening, 86 per cent have returned, making an average of 4.9 visits per month.

“EGYM has also helped us manage a safe environment, through automated on-screen messages, both via the Smart Strength Series and the Branded Members App, that reminds members to wipe down equipment and carry out regular hand sanitisation. This all helps improve member confidence that the club is COVID-19-secure and helps us encourage more members to return.

“Over the last 18 months, we’ve introduced the Trainer App and Branded Member Apps, which are provided as part of EGYM Digital. These provisions have enabled us to provide a wraparound service of care, giving members access to advice and coaching – helping them to maintain exercise habits even when unable to visit the club in person. This provision has helped us maintain relevance to our members and meant that when we were permitted to re-open, a visit became a natural progression.

“EGYM has been a significant factor in our club’s post-lockdown bounceback,” says Owen. “I’m confident the software driven solution will continue to help us build business resilience moving forwards, thanks to its focus and support of health-oriented goals.

More: www.egym.com/uk

“When we re-opened our doors, in the first month, 83 per cent of our EGYM users returned”
– Alex Owen

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https://www.leisureopportunities.co.uk/images/2020/252985_527932.jpg
EGYM’s Smart Strength Series has helped draw members back into Club Kingswood after lockdown
EGYM, Club Kingswood, Alex Owen, Smart Strength Series,COVID-19
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Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
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Lockers/interior design
Fitlockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Uniforms
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Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Bouncing back

During the COVID-19 enforced lockdown, Club Kingswood, an independent 2,800-member multi-activity club in Essex, froze all its gym memberships with no charge, uncertain of what the effect would be on the future of its membership

Published in Health Club Management 2020 issue 9
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment
EGYM’s automated set-up has enabled the club to create a non-intimidating, accessible environment

Fortunately, nine weeks post-reopening, over 85 per cent of gym members have returned and general manager, Alex Owen, says EGYM is an integral part of this success.

“The EGYM Smart Strength Series has been an integral part of our offer since 2019,” he explains. “We realised, long before the pandemic, that well-managed, bespoke, progressive strength training provision could play an important role in the promotion of many health benefits, not just for those who want to become physically stronger, but also for a much wider demographic that simply wants to live a longer, more mobile and fulfilling life.

“EGYM’s automated set-up, with visual cadence coaching from the high-resolution, integrated screen, has enabled us to create a non-intimidating, accessible environment where anybody – even those completely new to strength training and the gym – can feel comfortable and able to complete regular, effective and safe resistance programmes.

“The science-based, pre-installed training plans, such as Metabolic Fit, which is designed to tackle diabetes and the recently added Immunity Boost, which has been designed to strengthen the body’s defences against infection, also enable trainers to administer effective, health-oriented programmes that are progressive, safe and effective, without having to fully understand the complex science behind the prescription,” he says. “These features have enabled us to attract a much more health oriented demographic.

“People in this market segment prioritise attendance at our club because they value the contribution our provision is making to their overall quality of life through the promotion of better health,” explains Owen.

“As a result, when we re-opened our doors, in the first month, 83 per cent of our EGYM users returned, despite much of the industry reporting general trepidation. Now, nine weeks post reopening, 86 per cent have returned, making an average of 4.9 visits per month.

“EGYM has also helped us manage a safe environment, through automated on-screen messages, both via the Smart Strength Series and the Branded Members App, that reminds members to wipe down equipment and carry out regular hand sanitisation. This all helps improve member confidence that the club is COVID-19-secure and helps us encourage more members to return.

“Over the last 18 months, we’ve introduced the Trainer App and Branded Member Apps, which are provided as part of EGYM Digital. These provisions have enabled us to provide a wraparound service of care, giving members access to advice and coaching – helping them to maintain exercise habits even when unable to visit the club in person. This provision has helped us maintain relevance to our members and meant that when we were permitted to re-open, a visit became a natural progression.

“EGYM has been a significant factor in our club’s post-lockdown bounceback,” says Owen. “I’m confident the software driven solution will continue to help us build business resilience moving forwards, thanks to its focus and support of health-oriented goals.

More: www.egym.com/uk

“When we re-opened our doors, in the first month, 83 per cent of our EGYM users returned”
– Alex Owen

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/252985_527932.jpg
EGYM’s Smart Strength Series has helped draw members back into Club Kingswood after lockdown
EGYM, Club Kingswood, Alex Owen, Smart Strength Series,COVID-19
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
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Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
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As health clubs and fitness studios in England are counting the hours down to reopening ...
Featured supplier news
Featured supplier news: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Featured supplier news
Featured supplier news: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Uniforms
Service Sport: Uniforms
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Precor UK
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