Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

HCM People: Clive OrmerodIncoming CEO: Les Mills International

It’s inspiring to be part of a company and an industry that positively empowers people to change their lives. It means I can show up and be my best self, and in turn I hope I can lead and inspire people to be their best too

Published in Health Club Management 2019 issue 4
Ormerod: “For a business like Les Mills, being able to offer an integrated fitness solution across a range of channels means we continue to remain relevant”
Ormerod: “For a business like Les Mills, being able to offer an integrated fitness solution across a range of channels means we continue to remain relevant”
The vision of a fitter planet is a very powerful one. It’s about our collective ability to look after our own wellbeing, which influences the wellbeing of our communities and our environment

What will your number one priority be in your new role?
The way we accelerate our next wave of growth and innovation to really win on the world stage will be the big priority.

What’s the biggest challenge Les Mills faces?
The end-to-end customer experience is what our customers will measure us by, so ensuring we’re staying out in front – innovating and really catering to changing customer needs.

What’s exciting for us is ensuring we’re well positioned to lead and shape what the future of fitness will look like.

The impact this has on our customers and our products, and most importantly how they expect to experience Les Mills, is what we need to keep evolving.

You’ve said the new structure of Les Mills empowers leaders across the business – how do you see that working in practice?
The environment I’ll look to create is one where we’re all empowered to lead the business to achieve our ambitions – where everyone shows up with a growth mindset.

I’m very clear where accountability ultimately falls, and certain that by encouraging this culture, we’ll unlock even more potential.

Les Mills owner, Philip Mills, will become executive director and will still be part of the senior leadership team. How will the balance of power work?
Phillip remains a key figure in our business and the industry. He’ll play a pivotal role, providing strategic direction and guidance across areas he’s passionate about.

His 50 years’ experience is something we need to stay closely connected with, and his support and guidance will be invaluable to me and everyone in the team.

How did your time at Nike prepare you for this role?
My time at Nike in local and global roles was the ideal preparation for the steps we need to make at Les Mills – especially in terms of managing global and regional complexity and being relentlessly customer-focused in everything we do.

You’ve worked in telecoms and digital services, what insights did that give you into ways the fitness industry can evolve?
How we built partnerships with the likes of Google, Facebook or Instagram and with providers such as Apple or Samsung, are powerful examples for our own future. Some of the partnerships I built with Netflix and Spotify also offer strong lessons for us here at Les Mills.

If you take the lessons about what technology can do to help customers and members train better, train harder, feel fitter and be better connected, then those insights are very relevant to us and the future of the fitness industry.

What’s the fitness consumer looking for?
A fitness experience that fits in with their life, helps them with motivation and enables them to get the results they want.

Also, they’re demanding flexibility and choice that work for them when they want it, shaped to their world.

This is one of the key reasons why Les Mills is positioned to better serve customers: our integrated fitness solution which offers classes in live, virtual and at-home formats, means we’re at the forefront of the holistic solution customers want, and means we really are helping shape the future of fitness.

Where does group fitness sit?
We can already see where the industry is heading. Of the 32 per cent of adults who attend a fitness facility of some kind, 80 per cent are Gen Z or millennials.

These younger demographics, as you’d expect, are big users of fitness apps and online products, but they’re also big fans of group fitness. So we can see that an integrated approach to fitness, where the experience is what matters most is already a reality.

How will the global fitness market evolve?
Expectations will keep growing and the convergence of industries will accelerate. Personal data will drive and provide better access to products and experiences, and technology will be a central enabler of how people integrate fitness experiences into their daily lives.

But we need to remember this is a human business and human connection will be critical: there are few things more human than exercising – breathing and sweating and being with other like-minded people. So we must never lose sight of that, either.

Industries are still converging. Today we might talk about fitness, wellness, and health, which are all massive industries in their own right. Tomorrow, our customers will just see them as one, where the different components are connected, and can be adapted to suit individual needs and lifestyles.

Les Mills is now operating across live, virtual and on-demand/at-home platforms. How do you foresee this developing?
These channels will become more chain-linked in the future than they are today, because customers are looking for choice and experiences that move them and offer the least friction when it comes to how they live their lives.
For a business like Les Mills, being able to offer an integrated fitness solution across a range of channels means we continue to remain relevant.

Experience will evolve to play a bigger role in customers’ lives, and this will put more emphasis on products like immersive fitness.

Gamification will also affect traditional offerings, and we’ll see products emerge that aren’t commonplace today.

The recent past teaches us that technological innovation is happening so fast, that operators aiming to build the club of the future must be both reactive and pro-active with their offerings.

The company motto is ‘Les Mills, for a fitter planet’ – what does that mean to you personally and as a company leader?
It’s about leading, coaching, and inspiring the team to achieve their dreams.

It’s why I joined the tribe and it’s what gets me out of bed every morning.

For me it’s about helping make an impact on those around me and who I work alongside every day.

The vision of a fitter planet is a very powerful one – it’s about our collective ability to look after our own wellbeing – which influences the wellbeing of our communities and our environment.

It’s inspiring to be part of a company and an industry that positively empowers people to change their lives.

Personally, I joined Les Mills because I wanted to get back into an industry that is close to my passion.

Fitness, health and working out, are a huge part of what I do every day. I also know that when I’m doing it I’m a better person. It means I can show up and be my best self, and in turn I hope I can lead and inspire people to be their best too.

Consumers are looking for fitness experiences which help them with their motivation
Consumers are looking for fitness experiences which help them with their motivation

Les Mills on Demand is a home workout which clubs can sell to members on a profit share basis
Les Mills on Demand is a home workout which clubs can sell to members on a profit share basis
http://www.leisureopportunities.com/images/imagesX/297981_737964.jpg
The incoming CEO of Les Mills International shares his vision for the organisation, as it enters a new period of expansion
Clive Ormerod, Incoming CEO: Les Mills International,Clive Ormerod, Les Mills International,
People
HCM people

Ben Gotting & Dave Thomas

The Foundry: co-founders
Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities
People
Jimmy had the brilliant idea to put the logos of all of the current cycling brands in and around NYC onto a piece of paper and we handed it to the investor at the end of our presentation. Then we handed a blank piece of paper and referenced that this was the current number of cool fitness concepts in the world and how we would like the investor to help us fill that page. A day later he wrote us a cheque
People
WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them
Features
feature
New refurbishment featuring Technogym’s Biocircuit sees 27 per cent membership growth in the first six months at Macclesfield Leisure Centre
Features
feature
Technogym’s SKILLRUN now comes in different versions to suit different users’ workout needs
Features
Promotional feature
As Physical Company celebrates its 30th anniversary, we talk to managing director John Halls to find out how this leading supplier continues to improve with age
Features
Research
New research from Colliers has highlighted the opportunity for real estate developments in the health and fitness industry, as Ross Kirton explains
Features
Gen Z
Gen Z has come of age, and is engaging with fitness in new ways. We look at how health clubs can appeal to this young, tech-savvy and value-conscious age group
Features
Talking point
Personal trainers play a key role in the gym environment, helping members to achieve their fitness goals. But are the current training models allowing them to do this in the best possible way? Or could they be doing more? We ask our panel of experts
Features
Cycling
Why does indoor cycling attract so many loyal followers? Abi Harris ask industry innovators how much is down to the instructor and what part the kit has to play
Features
Latest News
UK-based architects Invisible Studio, founded by Piers Taylor, have designed a 150sq m (1,600sq ft) ...
Latest News
Boutique fitness operator The Foundry, which offers free and subsidised classes for those on state ...
Latest News
Real estate developers are increasingly looking to tap into the "great opportunities" being offered by ...
Latest News
The outgoing chief medical officer, professor Dame Sally Davies, has called for urgent action across ...
Latest News
A health and wellbeing club which combines exercise and physical activity classes with mental and ...
Latest News
VivaFit has entered the Spanish fitness market with the opening of a studio in capital ...
Latest News
John Treharne, founder of The Gym Group, has been appointed chair of boutique fitness brand ...
Latest News
Parkwood Leisure has launched a programme of workshops, aimed at making its staff more aware ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: FunXtion makes fitness as integral to life as brushing your teeth
FunXtion delivers a complete, wrap-around exercise experience.
Featured supplier news
Featured supplier: Gympass brings together corporate workforces and leisure operators
The Gympass mission is to defeat inactivity – a vision shared by many in the leisure industry.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: Dyaco UK Ltd
Dyaco UK Limited offers a versatile range of world-class commercial, medical and home fitness equipment ...
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Locking solutions
Ojmar: Locking solutions
Spa software
ResortSuite: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Professional services
Deloitte UK: Professional services
Member access schemes
Move GB: Member access schemes
Management software
Fisikal: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Audio visual
Hutchison Technologies: Audio visual
Fitness equipment
FunXtion International BV: Fitness equipment
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
15 Oct 2019
Loughborough University, Loughborough, United Kingdom
Diary dates
15-18 Oct 2019
Gran Via Exhibition Centre, Barcelona, Spain
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates

features

HCM People: Clive OrmerodIncoming CEO: Les Mills International

It’s inspiring to be part of a company and an industry that positively empowers people to change their lives. It means I can show up and be my best self, and in turn I hope I can lead and inspire people to be their best too

Published in Health Club Management 2019 issue 4
Ormerod: “For a business like Les Mills, being able to offer an integrated fitness solution across a range of channels means we continue to remain relevant”
Ormerod: “For a business like Les Mills, being able to offer an integrated fitness solution across a range of channels means we continue to remain relevant”
The vision of a fitter planet is a very powerful one. It’s about our collective ability to look after our own wellbeing, which influences the wellbeing of our communities and our environment

What will your number one priority be in your new role?
The way we accelerate our next wave of growth and innovation to really win on the world stage will be the big priority.

What’s the biggest challenge Les Mills faces?
The end-to-end customer experience is what our customers will measure us by, so ensuring we’re staying out in front – innovating and really catering to changing customer needs.

What’s exciting for us is ensuring we’re well positioned to lead and shape what the future of fitness will look like.

The impact this has on our customers and our products, and most importantly how they expect to experience Les Mills, is what we need to keep evolving.

You’ve said the new structure of Les Mills empowers leaders across the business – how do you see that working in practice?
The environment I’ll look to create is one where we’re all empowered to lead the business to achieve our ambitions – where everyone shows up with a growth mindset.

I’m very clear where accountability ultimately falls, and certain that by encouraging this culture, we’ll unlock even more potential.

Les Mills owner, Philip Mills, will become executive director and will still be part of the senior leadership team. How will the balance of power work?
Phillip remains a key figure in our business and the industry. He’ll play a pivotal role, providing strategic direction and guidance across areas he’s passionate about.

His 50 years’ experience is something we need to stay closely connected with, and his support and guidance will be invaluable to me and everyone in the team.

How did your time at Nike prepare you for this role?
My time at Nike in local and global roles was the ideal preparation for the steps we need to make at Les Mills – especially in terms of managing global and regional complexity and being relentlessly customer-focused in everything we do.

You’ve worked in telecoms and digital services, what insights did that give you into ways the fitness industry can evolve?
How we built partnerships with the likes of Google, Facebook or Instagram and with providers such as Apple or Samsung, are powerful examples for our own future. Some of the partnerships I built with Netflix and Spotify also offer strong lessons for us here at Les Mills.

If you take the lessons about what technology can do to help customers and members train better, train harder, feel fitter and be better connected, then those insights are very relevant to us and the future of the fitness industry.

What’s the fitness consumer looking for?
A fitness experience that fits in with their life, helps them with motivation and enables them to get the results they want.

Also, they’re demanding flexibility and choice that work for them when they want it, shaped to their world.

This is one of the key reasons why Les Mills is positioned to better serve customers: our integrated fitness solution which offers classes in live, virtual and at-home formats, means we’re at the forefront of the holistic solution customers want, and means we really are helping shape the future of fitness.

Where does group fitness sit?
We can already see where the industry is heading. Of the 32 per cent of adults who attend a fitness facility of some kind, 80 per cent are Gen Z or millennials.

These younger demographics, as you’d expect, are big users of fitness apps and online products, but they’re also big fans of group fitness. So we can see that an integrated approach to fitness, where the experience is what matters most is already a reality.

How will the global fitness market evolve?
Expectations will keep growing and the convergence of industries will accelerate. Personal data will drive and provide better access to products and experiences, and technology will be a central enabler of how people integrate fitness experiences into their daily lives.

But we need to remember this is a human business and human connection will be critical: there are few things more human than exercising – breathing and sweating and being with other like-minded people. So we must never lose sight of that, either.

Industries are still converging. Today we might talk about fitness, wellness, and health, which are all massive industries in their own right. Tomorrow, our customers will just see them as one, where the different components are connected, and can be adapted to suit individual needs and lifestyles.

Les Mills is now operating across live, virtual and on-demand/at-home platforms. How do you foresee this developing?
These channels will become more chain-linked in the future than they are today, because customers are looking for choice and experiences that move them and offer the least friction when it comes to how they live their lives.
For a business like Les Mills, being able to offer an integrated fitness solution across a range of channels means we continue to remain relevant.

Experience will evolve to play a bigger role in customers’ lives, and this will put more emphasis on products like immersive fitness.

Gamification will also affect traditional offerings, and we’ll see products emerge that aren’t commonplace today.

The recent past teaches us that technological innovation is happening so fast, that operators aiming to build the club of the future must be both reactive and pro-active with their offerings.

The company motto is ‘Les Mills, for a fitter planet’ – what does that mean to you personally and as a company leader?
It’s about leading, coaching, and inspiring the team to achieve their dreams.

It’s why I joined the tribe and it’s what gets me out of bed every morning.

For me it’s about helping make an impact on those around me and who I work alongside every day.

The vision of a fitter planet is a very powerful one – it’s about our collective ability to look after our own wellbeing – which influences the wellbeing of our communities and our environment.

It’s inspiring to be part of a company and an industry that positively empowers people to change their lives.

Personally, I joined Les Mills because I wanted to get back into an industry that is close to my passion.

Fitness, health and working out, are a huge part of what I do every day. I also know that when I’m doing it I’m a better person. It means I can show up and be my best self, and in turn I hope I can lead and inspire people to be their best too.

Consumers are looking for fitness experiences which help them with their motivation
Consumers are looking for fitness experiences which help them with their motivation

Les Mills on Demand is a home workout which clubs can sell to members on a profit share basis
Les Mills on Demand is a home workout which clubs can sell to members on a profit share basis
http://www.leisureopportunities.com/images/imagesX/297981_737964.jpg
The incoming CEO of Les Mills International shares his vision for the organisation, as it enters a new period of expansion
Clive Ormerod, Incoming CEO: Les Mills International,Clive Ormerod, Les Mills International,
Latest News
UK-based architects Invisible Studio, founded by Piers Taylor, have designed a 150sq m (1,600sq ft) ...
Latest News
Boutique fitness operator The Foundry, which offers free and subsidised classes for those on state ...
Latest News
Real estate developers are increasingly looking to tap into the "great opportunities" being offered by ...
Latest News
The outgoing chief medical officer, professor Dame Sally Davies, has called for urgent action across ...
Latest News
A health and wellbeing club which combines exercise and physical activity classes with mental and ...
Latest News
VivaFit has entered the Spanish fitness market with the opening of a studio in capital ...
Latest News
John Treharne, founder of The Gym Group, has been appointed chair of boutique fitness brand ...
Latest News
Parkwood Leisure has launched a programme of workshops, aimed at making its staff more aware ...
Latest News
Be Military Fit (BMF) is planning to diversify its offer – and then expand globally ...
Latest News
The company behind a health club concept designed to "transform Saudi Arabia's fitness sector" has ...
Latest News
EMD UK, the national governing body for group exercise, has appointed Marcus Kingwell, the current ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: FunXtion makes fitness as integral to life as brushing your teeth
FunXtion delivers a complete, wrap-around exercise experience.
Featured supplier news
Featured supplier: Gympass brings together corporate workforces and leisure operators
The Gympass mission is to defeat inactivity – a vision shared by many in the leisure industry.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: Dyaco UK Ltd
Dyaco UK Limited offers a versatile range of world-class commercial, medical and home fitness equipment ...
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Locking solutions
Ojmar: Locking solutions
Spa software
ResortSuite: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Professional services
Deloitte UK: Professional services
Member access schemes
Move GB: Member access schemes
Management software
Fisikal: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Audio visual
Hutchison Technologies: Audio visual
Fitness equipment
FunXtion International BV: Fitness equipment
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
15 Oct 2019
Loughborough University, Loughborough, United Kingdom
Diary dates
15-18 Oct 2019
Gran Via Exhibition Centre, Barcelona, Spain
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills