Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how

What does Sency do?
Sency develops computer vision-based products that empower people worldwide to fulfill their physical goals in the wellness and fitness domains.

Our core technology is based on a real-time motion analysis platform on any mobile device, analysing human movement using deep learning and human pose estimation.

How did it all start?
Sency was founded in 2019 by Neta Osman (CPO), Ofer Goldstein (CTO), and myself, after serving together for many years as officers in an elite military unit. Early in 2021 we joined Adam Grinker (CBO), who brings vast experience in the fit-tech domain.

As all of us are passionate about fitness and physical wellbeing, we decided to harness our skills and create products that will help people achieve their physical goals.

How has the company evolved?
Since we founded Sency, we’ve raised a US$2.4m seed funding round, built a team, developed exclusive technology and launched our first mobile app, which already serves over 350,000 users and counting.

What is FitV?
FitV uses the user’s mobile device camera to capture, track, analyse and improve the body's movement health with an AI-based personalised plan.

Our target audience is people who sit for most of the day, with a lack of time to participate in physical activity, along with people who suffer from different body pains.

According to experts and studies, lots of sitting without any physical activity dramatically increases the chances of heart disease, cancer, arthritis, obesity, accelerated aging, muscular tightness and postural issues, just to name a few.

We use our technology to improve movement health in a gamified and personalised way.

How does the tech work?
We call it the “See-know-guide” process. During the ‘see’ stage, FitV sees the user through their mobile camera, then during the ‘know’ phase, FitV scans and evaluates the user’s movement health status, then comes the ‘guide’ stage, when our algorithms provide a personalised plan, based on our in-app activities.

The user can track and treat their specific pains and movement issues. All they need is 10 minutes a day.

Is the app designed to be used at the gym or at home?
FitV requires only a mobile device with a front camera and an internet connection, and can be used in any location.

Are you concerned people may be deterred due to it being difficult to follow exercises on their phone's small screen?
We’re aware of this challenge, and believe the solution lies in both a superior experience, together with great value.

With that being said, in the near future the user will be able to connect the phone to any monitor and use the phone just as a smart camera.

Tell us about WODProof
WODProof is a community-driven mobile app for athletes looking to record workouts, analyse their training, and compete with other athletes all over the world.

The platform combines social elements with dedicated technology features and professional content-based programmes.

Our core audience is mid to pro athletes in the CrossFit and rowing domains. These days our R&D team is working on new features to be implemented in the next version, which will help us expand our USP for new audiences.

How can gyms and PTs use WODProof to engage with clients?
WODProof enables gym owners and brands to increase their community's engagement and motivation by sharing fitness challenges in their own closed virtual communities. This mutual commitment from both sides – community members and managers – increases engagement and drives people to share more of their fitness journey, while maximising every effort, as they know someone is going to review their performance.

How can users analyse and monitor their performance with WODProof?
WODProof community members record video and time their performance for later video review and analysis.

In addition, WODProof enables integrations to top fitness hardware and smart devices, such as WHOOP, Polar and other heart rate monitors. The user then receives accurate, real-time data feed into their recorded video stream.

Real-time video, along with user data, shows how the user's technique affects their heart rate and performance during a workout. Currently, we’re in the final stages of a new and exciting feature implementation, which will provide the WODProof users a whole new experience and capabilities based on our real-time motion analysis platform.

How does the social aspect motivate users?
WODProof’s main focus is community, as this allows us to find a sense of belonging. It’s what supports us through some difficult moments and reminds us of something essential: we’re all in this together.

It becomes even more important when approaching the CrossFit domain, where competitive skills and mental strength are highly required. Our users can inspire others and get inspired inside our ecosystem.

Is Sency planning new products or upgrades?
We believe the market potential is huge, and our core technology will enable us to expand into various domains, as we offer a democratisation of complex technologies for the personal use of human beings all around the world.

How important do you think technology is for fitness?
COVID-19 drove the fitness industry online – a phenomenon with broad implications for the sector. The massive digitisation process we’re seeing will change the industry forever.

Personalisation is a prime driver of a brand’s success in the fitness domain. We’re entering the era of the hyperconnected consumer and believe that delivering personalised, two-way experiences will be the new standard.

More: www.sency.ai