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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Precor: Exceeding expectations

A new Anytime Fitness franchise chose to work with Precor for its entire set-up, with great results

Published in Health Club Management 2021 issue 6
Anytime Fitness Addlestone is fully equipped by Precor / photo: precor
Anytime Fitness Addlestone is fully equipped by Precor / photo: precor

Anytime Fitness Addlestone is director Nimesh Vatsa’s first franchise, alongside business partner Dipen Patel. The site, which opened in May 2021, is fully equipped by Precor and includes the company’s Resolute selectorised strength line, as well as a mix and match blend of cardio kit in the company’s Black Pearl colourway.

“Precor ensured things ran smoothly from the start,” says Vatsa. “Their approach has always been a personal one; it didn’t feel heavily sales-led, or as if their sole objective was to push kit on us. Part of our decision to partner with Precor was the support they offered while we were securing a site, which was a turbulent period for us.

“Precor’s design mock-ups were also very powerful in influencing our decision. The process was hugely collaborative and visualisations were turned around quickly. Precor included a fly-through video, which we’ve since used with great success in our pre-sales marketing and across social media. This contributed to us achieving a database of 4,000 prospects.”

Resolute Strength
Vatsa selected Resolute Strength to get ahead of the curve, making the club the first Anytime Fitness franchise to carry the line. “We saw this as an opportunity to offer our clients something with a premium look and feel coupled with robust and long-lasting design,” he says.

Precor also provided the new business with a leasing solution through Precor Customer Finance and Vatsa says: “In challenging economic times when lots of lenders were pulling back, we got a deal over the line with the minimum of fuss.”

When it came to installation, Precor helped the team overcome barriers to ensure the site met its opening date. “I’ve not come across an installation that hasn’t had challenges; you’re pulling together a complicated site with lots of dynamics,” says Vatsa. “But whatever the issue, Precor was responsive, pragmatic and quick to find a solution. One unforeseen challenge caused us to lose 12 hours of working time, but thanks to a great working partnership between Precor and its installation partners, it didn’t make a huge impact.

“We’re always trying to go above and beyond for our members and Precor has done the same for us. They’re enabling us to exceed our member expectations.”

www.precor.com

“When lots of lenders were pulling back, we got a deal over the line with the minimum of fuss” –  Nimesh Vatsa, Anytime Fitness Addlestone

Precor provided design mock-ups for the new gym / Anytime Fitness Addlestone
Precor provided design mock-ups for the new gym / Anytime Fitness Addlestone
https://www.leisureopportunities.co.uk/images/2021/952421_298103.jpg
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features

Supplier showcase: Precor: Exceeding expectations

A new Anytime Fitness franchise chose to work with Precor for its entire set-up, with great results

Published in Health Club Management 2021 issue 6
Anytime Fitness Addlestone is fully equipped by Precor / photo: precor
Anytime Fitness Addlestone is fully equipped by Precor / photo: precor

Anytime Fitness Addlestone is director Nimesh Vatsa’s first franchise, alongside business partner Dipen Patel. The site, which opened in May 2021, is fully equipped by Precor and includes the company’s Resolute selectorised strength line, as well as a mix and match blend of cardio kit in the company’s Black Pearl colourway.

“Precor ensured things ran smoothly from the start,” says Vatsa. “Their approach has always been a personal one; it didn’t feel heavily sales-led, or as if their sole objective was to push kit on us. Part of our decision to partner with Precor was the support they offered while we were securing a site, which was a turbulent period for us.

“Precor’s design mock-ups were also very powerful in influencing our decision. The process was hugely collaborative and visualisations were turned around quickly. Precor included a fly-through video, which we’ve since used with great success in our pre-sales marketing and across social media. This contributed to us achieving a database of 4,000 prospects.”

Resolute Strength
Vatsa selected Resolute Strength to get ahead of the curve, making the club the first Anytime Fitness franchise to carry the line. “We saw this as an opportunity to offer our clients something with a premium look and feel coupled with robust and long-lasting design,” he says.

Precor also provided the new business with a leasing solution through Precor Customer Finance and Vatsa says: “In challenging economic times when lots of lenders were pulling back, we got a deal over the line with the minimum of fuss.”

When it came to installation, Precor helped the team overcome barriers to ensure the site met its opening date. “I’ve not come across an installation that hasn’t had challenges; you’re pulling together a complicated site with lots of dynamics,” says Vatsa. “But whatever the issue, Precor was responsive, pragmatic and quick to find a solution. One unforeseen challenge caused us to lose 12 hours of working time, but thanks to a great working partnership between Precor and its installation partners, it didn’t make a huge impact.

“We’re always trying to go above and beyond for our members and Precor has done the same for us. They’re enabling us to exceed our member expectations.”

www.precor.com

“When lots of lenders were pulling back, we got a deal over the line with the minimum of fuss” –  Nimesh Vatsa, Anytime Fitness Addlestone

Precor provided design mock-ups for the new gym / Anytime Fitness Addlestone
Precor provided design mock-ups for the new gym / Anytime Fitness Addlestone
https://www.leisureopportunities.co.uk/images/2021/952421_298103.jpg
A new Anytime Fitness franchise chose to work with Precor for its entire setup
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A cross-party DCMS Committee in the UK has called on the government to launch a ...
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Urban Health Club in Ludwigsburg, Germany, has introduced a 24/7 operation. The €2.8m hub for ...
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Nearly half (49 per cent) of health club members in the US who've cancelled their ...
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Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
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German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. ...
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Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
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Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness are a recognised leader in functional fitness, specialising in premium quality yet value ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
fibodo Limited: Management software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Salt therapy products
Himalayan Source: Salt therapy products
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
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tbc, Dunedin, New Zealand
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