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Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Aaron Brooks-ThornettFreely Given PT: founder

A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high

Published in Health Club Management 2020 issue 3
Brooks-Thornett’s PT sessions take advantage of Cornwall’s natural beauty
Brooks-Thornett’s PT sessions take advantage of Cornwall’s natural beauty

What’s your USP as a PT?
Nature is a great healer and offers the chance to be playful, so I conduct my sessions outdoors as much as possible.

As I’m based in Cornwall, I like to meet clients at the beach, or in the woods, and we do a mixture of cardio and bodyweight exercises using minimal equipment.

I encourage them to appreciate what they have on their doorstep, as many of them don’t make the most of the natural environment that’s all around them.

As our physical, mental and emotional selves are all connected – for example if you put on weight it’s not just your body which is affected – I like to take a holistic approach. I start and end each session with meditation, encouraging people to relax, centre themselves, take in their surroundings and look at the sky.

Exercise has always been a release for me. I have personal experience of using exercise to create a better and healthier life and to feel better about myself, so my aim with Freely Given is to reach out to people who need it most, many of whom are disadvantaged.

How have you gone about this?
I’ve reached out to GP surgeries offering to work with people as part of the social prescribing scheme. Because many of the people who could benefit the most from personal training can’t afford the service, I work on a donation-based system, so people pay what they can afford via an honesty box or an internet link.

A donation system sounds laudable, how does it work out?
I find it works really well. I was inspired by a donation-based meditation retreat I attended, and by the community waste food cafés using the same model.

I encourage people to pay what they can afford – so if money isn’t a problem to give generously in order to let me work more cheaply with those who wouldn’t usually be able to afford PT.

I was very keen to be able to reach out to people who need personal training and not to exclude those who could most benefit from the service.

A donation based system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This challenges me to keep service levels high. I don’t live a lavish lifestyle – that’s not what I aspire to.

My business costs are low and I go to cool and exciting places – both outdoors and people’s homes. Working this way feels exciting and creative and allows me to show my values and attitudes.

Plus, I believe the current economic system is outdated: continuous growth in a finite climate is a farce. I’d rather grow the business for the benefit of people, not money. I like trusting people’s natural trait to want to give and be generous.

You have to have faith and give people the opportunity to show their nice side.

What has been your experience of finding clients?
In Cornwall, it’s easy to find people from marginalised backgrounds – through GP surgeries, food banks, clothing banks. It’s much harder to find affluent people, so far they have come through networking and word of mouth.

Is money the main barrier for low income clients?
Money is a big issue, but sometimes people just don’t know how to get started – where to go or what to do – and need support with their confidence.

Many of my clients are intimidated by gyms and think they’ll be unfriendly environments full of fit, good looking people. I think operators could help to overcome this by offering a buddy system: inviting, or incentivising experienced members to accompany newbies on their first few visits.

What are your ambitions?
My dream is to be able to continue my work and have a positive impact on as many people as possible. I’m also looking for external sources of funding to help me do this and have applied to the National Lottery and also to the Tudor Trust. I hope I can find a source of support which will enable me to extend my work to other vulnerable groups.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Brooks-Thornett works with clients using a donation system for payments
Brooks-Thornett works with clients using a donation system for payments
https://www.leisureopportunities.co.uk/images/2020/60535_648647.jpg
This personal trainer works on a ‘pay what you can’ basis, allowing him to reach those most in need...
Aaron Brooks-Thornett, Freely Given PT: founder,Aaron Brooks-Thornett, Freely Given, personal trainer
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features

HCM People: Aaron Brooks-ThornettFreely Given PT: founder

A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high

Published in Health Club Management 2020 issue 3
Brooks-Thornett’s PT sessions take advantage of Cornwall’s natural beauty
Brooks-Thornett’s PT sessions take advantage of Cornwall’s natural beauty

What’s your USP as a PT?
Nature is a great healer and offers the chance to be playful, so I conduct my sessions outdoors as much as possible.

As I’m based in Cornwall, I like to meet clients at the beach, or in the woods, and we do a mixture of cardio and bodyweight exercises using minimal equipment.

I encourage them to appreciate what they have on their doorstep, as many of them don’t make the most of the natural environment that’s all around them.

As our physical, mental and emotional selves are all connected – for example if you put on weight it’s not just your body which is affected – I like to take a holistic approach. I start and end each session with meditation, encouraging people to relax, centre themselves, take in their surroundings and look at the sky.

Exercise has always been a release for me. I have personal experience of using exercise to create a better and healthier life and to feel better about myself, so my aim with Freely Given is to reach out to people who need it most, many of whom are disadvantaged.

How have you gone about this?
I’ve reached out to GP surgeries offering to work with people as part of the social prescribing scheme. Because many of the people who could benefit the most from personal training can’t afford the service, I work on a donation-based system, so people pay what they can afford via an honesty box or an internet link.

A donation system sounds laudable, how does it work out?
I find it works really well. I was inspired by a donation-based meditation retreat I attended, and by the community waste food cafés using the same model.

I encourage people to pay what they can afford – so if money isn’t a problem to give generously in order to let me work more cheaply with those who wouldn’t usually be able to afford PT.

I was very keen to be able to reach out to people who need personal training and not to exclude those who could most benefit from the service.

A donation based system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This challenges me to keep service levels high. I don’t live a lavish lifestyle – that’s not what I aspire to.

My business costs are low and I go to cool and exciting places – both outdoors and people’s homes. Working this way feels exciting and creative and allows me to show my values and attitudes.

Plus, I believe the current economic system is outdated: continuous growth in a finite climate is a farce. I’d rather grow the business for the benefit of people, not money. I like trusting people’s natural trait to want to give and be generous.

You have to have faith and give people the opportunity to show their nice side.

What has been your experience of finding clients?
In Cornwall, it’s easy to find people from marginalised backgrounds – through GP surgeries, food banks, clothing banks. It’s much harder to find affluent people, so far they have come through networking and word of mouth.

Is money the main barrier for low income clients?
Money is a big issue, but sometimes people just don’t know how to get started – where to go or what to do – and need support with their confidence.

Many of my clients are intimidated by gyms and think they’ll be unfriendly environments full of fit, good looking people. I think operators could help to overcome this by offering a buddy system: inviting, or incentivising experienced members to accompany newbies on their first few visits.

What are your ambitions?
My dream is to be able to continue my work and have a positive impact on as many people as possible. I’m also looking for external sources of funding to help me do this and have applied to the National Lottery and also to the Tudor Trust. I hope I can find a source of support which will enable me to extend my work to other vulnerable groups.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Brooks-Thornett works with clients using a donation system for payments
Brooks-Thornett works with clients using a donation system for payments
https://www.leisureopportunities.co.uk/images/2020/60535_648647.jpg
This personal trainer works on a ‘pay what you can’ basis, allowing him to reach those most in need...
Aaron Brooks-Thornett, Freely Given PT: founder,Aaron Brooks-Thornett, Freely Given, personal trainer
Latest News
Fitness, sport and leisure sector professionals who have continued to deliver services to their communities ...
Latest News
A national survey has launched to chart the mental health of the fitness and physical ...
Latest News
One of England's highest ranking police officers has called on government ministers to clearly define ...
Latest News
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch ...
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
Latest News
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
Latest News
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
Latest News
An England-wide survey of over 5,000 adults found that 80 per cent of people aged ...
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The government needs to provide the fitness and physical activity sector with a plan which ...
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Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry, ...
Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
fibodo Limited: Management software
Fitness Software
FunXtion International BV: Fitness Software
Member feedback software
AskNicely: Member feedback software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
TRX Training: Fitness equipment
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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