Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Research: A golden age for the health club industry

The latest numbers from The Leisure Database Company show the market is growing strongly and anticipating a golden age between now and 2020. David Minton reports

By David Minton, The Leisure Database Company | Published in Health Club Management 2017 issue 6
The budget sector is driving growth / Image courtesy of The Gym Group
The budget sector is driving growth / Image courtesy of The Gym Group
By 2020, the industry is likely to reach some BIG milestones: 7,000 clubs, total membership of 10m and value over £5bn

The number of gyms and members, the market value of the sector and penetration rates for memberships are the key metrics detailed in the 2017 State of the UK Fitness Industry Report published by LeisureDB and they all show the UK fitness industry to be in rude health.

There are now over 9.7m fitness members (an increase of 5.1 per cent from 2016), which has boosted the penetration rate to an all-time high of 14.9 per cent, compared to 14.3 per cent 12 months ago. The market value has continued to grow and is now estimated to be £4.7bn, a 6.3 per cent increase. Now, in the UK, 1 in every 7 people are members of a gym – the most ever.

Budget success
The low-cost market has continued to be the main driving force of the industry. With over 500 sites, they now account for 15 per cent of the market value and an impressive 35 per cent of membership across the private sector.

Some trusts, management contractors and in-house operators across the public sector are also operating low-cost gyms and many of the low-cost brands have discovered that the strength of the market in some areas enables them to raise and move into the mid-market.

Fitness brands, with transparency of pricing and offering, are continuing to grow and by utilising good social media practices and constantly listening and responding to their customers, they are meeting and exceeding their needs.

Investment
However, they are not alone in pushing the boundaries and experimenting with innovation. Both the private mid-market operators and many public sector sites are also investing and expanding their market. Franchise brands have also had their best year to date and some top end brands are quoted as having more members now than ever before.

For the first time in five years, the public sector saw a small decline in membership numbers after closing more sites than it opened for the second year running. With almost 50 per cent of public sites still to go out to tender, the trusts and contract management companies have an opportunity to turn this decline back to growth in 2018 and beyond.

The trend data shows how the industry has grown over the last five years and in 2017 the industry now offers the widest possible choice of fitness options. New technology and innovation feeds into the existing industry at all levels and could in-part be responsible for helping expand the market.

Diversification
Location search, live timetables and deeper booking integration will be commonplace very shortly through search engines, social media platforms and apps. Online class bookings, currently available across 41 per cent of the private sector and 61 per cent of the public, shows good levels of adoption, even if some of the interfaces are still clunky to use for the more tech-savvy consumers.

Meanwhile new fitness experiences, via travel companies, community groups and highly curated events, are often reliant on the consumer having higher levels of fitness to take part.

Boutiques and the growing fitness-for-free sector are all anecdotally helping expand the market, and opportunities at activewear shops, park gyms and meet-ups via apps all seem to be feeding into the core fitness industry.

The consumer brings greater expectation for a better and more connected experience, and despite the current political and fiscal uncertainties, the report remains very positive about the future. It may be a little premature to call the period between 2017 and 2020 the “golden age of fitness” but the industry is likely to reach some key milestones in 2018, including the number of fitness sites surpassing 7,000 for the first time, total membership exceeding 10m, market value totalling £5bn and the penetration rate easily surpassing 15 per cent of the total population. Obviously, the devil is in the detail and the detail is exactly what’s is in this report.

Details from www.leisuredb.com/publications

David Minton is Director of LeisureDB

£4.7bn
Estimated total market value, UK

9.7m
Fitness members in the UK

6,728
Fitness facilities in the UK

1 in 7
Are members of a gym

Source: LeisureDB -2017 State of the UK Fitness Industry

The industry now offers the widest choice of options / Image courtesy of The Gym Group
The industry now offers the widest choice of options / Image courtesy of The Gym Group
http://www.leisureopportunities.com/images/335457_808576.jpg
The latest numbers from the Leisure Database Company show the market is growing strongly and anticipating a golden age between now and 2020.
People
Boxing training can be transferred onto any other sport, as it helps mindset, agility, power, recovery, fitness and strength
People
HCM people

Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
People
people are together on the climbing walls, cheering each other on, coaching each other, interacting, laughing and enjoying each other’s company. It’s a completely different environment from anything I’ve ever seen
Features
Supplier showcase
Precor and Matrix share their latest operator case studies
Features
feature
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Features
feature
Exercises, workload, work/rest ratio and pace have been defined and integrated into personalised programmes
Features
feature
TVS Group is one of the leading suppliers of flooring and surfaces for gym, sports and play environments. We take a look at what's behind this company's success
Features
Cryotherapy
Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice
Features
Thought leaders
Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
Features
feature
Legend Leisure Services has delivered an elegant website solution for ANGUSalive
Features
Latest News
Increased exercise levels can significantly reduce the chances of developing depression, even among people who ...
Latest News
Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, ...
Latest News
Franchised operator Planet Fitness has unveiled plans to expand its footprint into Australia. The first ...
Latest News
US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept ...
Latest News
Disability sports charity Activity Alliance has called on political parties to commit to giving disabled ...
Latest News
Beachbody – the global fitness brand behind Insanity and P90X – has announced that it ...
Latest News
Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform ...
Latest News
Sport England has published an update on its digital strategy, in which the grassroots organisation ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Who does your brand belong to?
Who does your brand belong to? There used to be only one answer to this question: the company that grew it and invested in it.
Featured supplier news
Featured supplier: Wattbike Studio makes lasting impact on business at Holme Pierrepont
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a Serco Leisure site that’s the home of the National Water Sports Centre, has seen a significant increase in cycle studio usage.
Company profiles
Company profile: Dyaco UK Ltd
Dyaco UK Limited offers a versatile range of world-class commercial, medical and home fitness equipment ...
Company profiles
Company profile: Incorpore Ltd
Incorpore is a leading fitness and wellness company who have been successfully delivering solutions to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
FunXtion International BV: Fitness equipment
Management software
GymSales: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness software
Go Do.Fitness: Fitness software
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Professional services
Deloitte UK: Professional services
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates

features

Research: A golden age for the health club industry

The latest numbers from The Leisure Database Company show the market is growing strongly and anticipating a golden age between now and 2020. David Minton reports

By David Minton, The Leisure Database Company | Published in Health Club Management 2017 issue 6
The budget sector is driving growth / Image courtesy of The Gym Group
The budget sector is driving growth / Image courtesy of The Gym Group
By 2020, the industry is likely to reach some BIG milestones: 7,000 clubs, total membership of 10m and value over £5bn

The number of gyms and members, the market value of the sector and penetration rates for memberships are the key metrics detailed in the 2017 State of the UK Fitness Industry Report published by LeisureDB and they all show the UK fitness industry to be in rude health.

There are now over 9.7m fitness members (an increase of 5.1 per cent from 2016), which has boosted the penetration rate to an all-time high of 14.9 per cent, compared to 14.3 per cent 12 months ago. The market value has continued to grow and is now estimated to be £4.7bn, a 6.3 per cent increase. Now, in the UK, 1 in every 7 people are members of a gym – the most ever.

Budget success
The low-cost market has continued to be the main driving force of the industry. With over 500 sites, they now account for 15 per cent of the market value and an impressive 35 per cent of membership across the private sector.

Some trusts, management contractors and in-house operators across the public sector are also operating low-cost gyms and many of the low-cost brands have discovered that the strength of the market in some areas enables them to raise and move into the mid-market.

Fitness brands, with transparency of pricing and offering, are continuing to grow and by utilising good social media practices and constantly listening and responding to their customers, they are meeting and exceeding their needs.

Investment
However, they are not alone in pushing the boundaries and experimenting with innovation. Both the private mid-market operators and many public sector sites are also investing and expanding their market. Franchise brands have also had their best year to date and some top end brands are quoted as having more members now than ever before.

For the first time in five years, the public sector saw a small decline in membership numbers after closing more sites than it opened for the second year running. With almost 50 per cent of public sites still to go out to tender, the trusts and contract management companies have an opportunity to turn this decline back to growth in 2018 and beyond.

The trend data shows how the industry has grown over the last five years and in 2017 the industry now offers the widest possible choice of fitness options. New technology and innovation feeds into the existing industry at all levels and could in-part be responsible for helping expand the market.

Diversification
Location search, live timetables and deeper booking integration will be commonplace very shortly through search engines, social media platforms and apps. Online class bookings, currently available across 41 per cent of the private sector and 61 per cent of the public, shows good levels of adoption, even if some of the interfaces are still clunky to use for the more tech-savvy consumers.

Meanwhile new fitness experiences, via travel companies, community groups and highly curated events, are often reliant on the consumer having higher levels of fitness to take part.

Boutiques and the growing fitness-for-free sector are all anecdotally helping expand the market, and opportunities at activewear shops, park gyms and meet-ups via apps all seem to be feeding into the core fitness industry.

The consumer brings greater expectation for a better and more connected experience, and despite the current political and fiscal uncertainties, the report remains very positive about the future. It may be a little premature to call the period between 2017 and 2020 the “golden age of fitness” but the industry is likely to reach some key milestones in 2018, including the number of fitness sites surpassing 7,000 for the first time, total membership exceeding 10m, market value totalling £5bn and the penetration rate easily surpassing 15 per cent of the total population. Obviously, the devil is in the detail and the detail is exactly what’s is in this report.

Details from www.leisuredb.com/publications

David Minton is Director of LeisureDB

£4.7bn
Estimated total market value, UK

9.7m
Fitness members in the UK

6,728
Fitness facilities in the UK

1 in 7
Are members of a gym

Source: LeisureDB -2017 State of the UK Fitness Industry

The industry now offers the widest choice of options / Image courtesy of The Gym Group
The industry now offers the widest choice of options / Image courtesy of The Gym Group
http://www.leisureopportunities.com/images/335457_808576.jpg
The latest numbers from the Leisure Database Company show the market is growing strongly and anticipating a golden age between now and 2020.
Latest News
Increased exercise levels can significantly reduce the chances of developing depression, even among people who ...
Latest News
Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, ...
Latest News
Franchised operator Planet Fitness has unveiled plans to expand its footprint into Australia. The first ...
Latest News
US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept ...
Latest News
Disability sports charity Activity Alliance has called on political parties to commit to giving disabled ...
Latest News
Beachbody – the global fitness brand behind Insanity and P90X – has announced that it ...
Latest News
Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform ...
Latest News
Sport England has published an update on its digital strategy, in which the grassroots organisation ...
Latest News
A new all-in-one digital platform will begin offering certified, trainer-led live group fitness classes in ...
Latest News
Peloton co-founder and CEO John Foley has admitted that he is baffled as to why ...
Latest News
Seattle-based studio Best Practice Architecture has created a new gym with innovative design touches and ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Who does your brand belong to?
Who does your brand belong to? There used to be only one answer to this question: the company that grew it and invested in it.
Featured supplier news
Featured supplier: Wattbike Studio makes lasting impact on business at Holme Pierrepont
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a Serco Leisure site that’s the home of the National Water Sports Centre, has seen a significant increase in cycle studio usage.
Company profiles
Company profile: Dyaco UK Ltd
Dyaco UK Limited offers a versatile range of world-class commercial, medical and home fitness equipment ...
Company profiles
Company profile: Incorpore Ltd
Incorpore is a leading fitness and wellness company who have been successfully delivering solutions to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
FunXtion International BV: Fitness equipment
Management software
GymSales: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness software
Go Do.Fitness: Fitness software
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Professional services
Deloitte UK: Professional services
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills