Gold company profile
Orbit4
Orbit4 is a digital operations platform designed to help fitness and leisure operators manage assets, service workflows and supplier relationships across their facilities. While the fitness industry has rapidly adopted technology to enhance the member experience, many operational processes behind the scenes are still managed through spreadsheets, email threads and disconnected systems. Orbit4 was created to modernise this operational infrastructure by bringing asset management, service coordination and supplier collaboration into a single connected platform.
Find out more about Orbit4 here...
Find out more about Orbit4 here...
Orbit4: News and press releases
PRESS RELEASE: Orbit4 announces winners of industry-wide X400 Challenge
29 Apr 2026
Orbit4 has announced the winners of its X400 Challenge, following a nationwide campaign that
brought together more than 30 teams and over 100 fitness industry professionals.
PRESS RELEASE: Orbit4’s X400 Challenge culminates in high-energy industry finale at Wyndley Leisure Centre
01 Apr 2026
Orbit4 has successfully brought its industry-wide X400 Challenge Campaign to a close, with a
high-energy culmination event at Wyndley Leisure Centre (on Tuesday 31st March) that united
operators, suppliers and fitness professionals in a celebration of tea
PRESS RELEASE: Orbit4 launches X400 Challenge with high-energy National Fitness Day event at Macclesfield Leisure Centre
25 Sep 2025
Orbit4 marked the official launch of its new X400 Challenge with a dynamic, high-energy
event at Macclesfield Leisure Centre in celebration of National Fitness Day.
15 Sep 2025
Orbit4, the leading digital ecosystem for the fitness and leisure industry for asset
management, is thrilled to announce the launch of its latest sector-wide initiative: The
X400 Challenge.
PRESS RELEASE: Gyms celebrate Orbit4 fitness challenge success
22 Apr 2025
Orbit4 successfully completes a 26-workout challenge in just 12 months, with their journey
spanning from the south-coast of Bournemouth to Perthshire, Scotland—and even to Sardinia,
Italy!
PRESS RELEASE: Armah Sports adopts Orbit4 asset management platform
22 Oct 2024
We're honoured to announce that the amazing team at Armah Sports Company are the latest gym
operator to adopt Orbit4.
PRESS RELEASE: Are you ready for the Orbit4 A-Z challenge?
05 Aug 2024
It’s been described as THE challenge of the year but are you part of it?
12 Feb 2024
High performance asset management team Orbit4 have just announced their latest partnership
with Stronger Wellness.
12 Jan 2023
With the price of just about everything going up, we all need to look again at how we best
spend the allocated budget.
Orbit4: featured in our publications
Sponsored: Orbit4 – Competitive advantage
Health Club Management 2026 issue 3
The industry is embracing consumer-facing tech. Now it’s time to
streamline back-of-house systems with Orbit4, says Daniel Jones
Tech: Smooth operators
Health Club Management 2026 issue 1
Creating fitness spaces customers love and keeping
them running smoothly takes savvy use of tech at
every stage of the journey, as Julie Cramer discovers
Sponsored: Orbit4
Health Club Management 2025 issue 6
Orbit4 and GymNation have partnered to drive tech innovation
into the heart of the businesses, transforming operations
Supplier showcase: Orbit4 - Smart solutions
Health Club Management 2025 issue 2
LiveWire Warrington is leading the way in revolutionising gym
management by integrating digital solutions to streamline
operations, reduce costs and enhance the member experience
Specifier: Asset management
Health Club Management 2025 issue 1
How clubs manage their assets
has an impact on retention,
attrition and member satisfaction,
as well as investment and business
management, as Julie Cramer discovers
Software: Future intelligence
Health Club Management 2024 issue 11
Tech is enabling deeper levels of personalisation to drive results for members, while making it easier for clubs to build more engaged communities, as Julie Cramer reports
Specifier: At your service
Health Club Management 2024 issue 2
You might be tempted to skip a service, but
experts say it will cost you in the long run.
Providers tell Steph Eaves why they their work
is important to the management of assets
Health Club Management 2023 issue 10
Rob Cunningham, director of leisure at BH Live, explains
the positive impact Orbit4 is having on the organisation
About Orbit4
About us
Connecting fitness operations through data and integration
Orbit4 is a digital operations platform designed to help fitness and leisure operators manage assets, service workflows and supplier relationships across their facilities.
While the fitness industry has rapidly adopted technology to enhance the member experience, many operational processes behind the scenes are still managed through spreadsheets, email threads and disconnected systems. Orbit4 was created to modernise this operational infrastructure by bringing asset management, service coordination and supplier collaboration into a single connected platform.
The system provides operators with a structured view of their entire equipment estate, allowing teams to track assets across their lifecycle, monitor service history, manage warranties and coordinate preventative maintenance. Service tickets can be logged and routed directly to internal teams or external service providers, creating a clear and accountable workflow for resolving issues and maintaining equipment reliability.
A key part of Orbit4’s approach is its ability to connect operators with the wider network of partners involved in facility operations. Through direct integrations with equipment manufacturers, service providers and specialist fitness technology companies, the platform creates a shared operational environment where asset data, service activity and usage insights can be accessed in real time.
Integrations with technologies such as Cyclops and Ecofit allow equipment utilisation data to be captured and analysed alongside maintenance records, while connectivity with FitnessKPI helps operators combine operational and performance data to better understand how their facilities are running.
Orbit4 also integrates with enterprise systems including Salesforce, SAP, Oracle, Topdesk, Microsoft, Xero and Zendesk, allowing operational workflows, inventory management and financial processes to connect seamlessly with existing business systems.
By bringing together operational data, service workflows and industry partnerships, Orbit4 enables fitness operators to move away from reactive maintenance towards a more proactive and data-driven approach to facility management. The result is improved equipment uptime, clearer accountability between operators and vendors, and better-informed decisions about maintenance, repairs and capital investment.
Through its growing ecosystem of operators, suppliers and technology partners, Orbit4 is helping the fitness industry build a more connected and efficient operational foundation.
Product range and services
■ Asset Management: Orbit4 provides visibility of every asset, tracks maintenance events, and triggers datadriven decisions over the asset’s lifespan.
■ Service Ticketing: Connects assets to service providers via Orbit4’s ticket manager, allowing efficient ticket raising and service performance tracking.
■ Management Dashboard: Offers a helicopter view for owners and managers to monitor facilities and assets, with transparent business and service performance metrics.
■ Connected Ecosystem: Provides actionable insights through the Action Centre, facilitating negotiation of service contracts and recommending the right product mix based on usage and ownership metrics
Connecting fitness operations through data and integration
Orbit4 is a digital operations platform designed to help fitness and leisure operators manage assets, service workflows and supplier relationships across their facilities.
While the fitness industry has rapidly adopted technology to enhance the member experience, many operational processes behind the scenes are still managed through spreadsheets, email threads and disconnected systems. Orbit4 was created to modernise this operational infrastructure by bringing asset management, service coordination and supplier collaboration into a single connected platform.
The system provides operators with a structured view of their entire equipment estate, allowing teams to track assets across their lifecycle, monitor service history, manage warranties and coordinate preventative maintenance. Service tickets can be logged and routed directly to internal teams or external service providers, creating a clear and accountable workflow for resolving issues and maintaining equipment reliability.
A key part of Orbit4’s approach is its ability to connect operators with the wider network of partners involved in facility operations. Through direct integrations with equipment manufacturers, service providers and specialist fitness technology companies, the platform creates a shared operational environment where asset data, service activity and usage insights can be accessed in real time.
Integrations with technologies such as Cyclops and Ecofit allow equipment utilisation data to be captured and analysed alongside maintenance records, while connectivity with FitnessKPI helps operators combine operational and performance data to better understand how their facilities are running.
Orbit4 also integrates with enterprise systems including Salesforce, SAP, Oracle, Topdesk, Microsoft, Xero and Zendesk, allowing operational workflows, inventory management and financial processes to connect seamlessly with existing business systems.
By bringing together operational data, service workflows and industry partnerships, Orbit4 enables fitness operators to move away from reactive maintenance towards a more proactive and data-driven approach to facility management. The result is improved equipment uptime, clearer accountability between operators and vendors, and better-informed decisions about maintenance, repairs and capital investment.
Through its growing ecosystem of operators, suppliers and technology partners, Orbit4 is helping the fitness industry build a more connected and efficient operational foundation.
Product range and services
■ Asset Management: Orbit4 provides visibility of every asset, tracks maintenance events, and triggers datadriven decisions over the asset’s lifespan.
■ Service Ticketing: Connects assets to service providers via Orbit4’s ticket manager, allowing efficient ticket raising and service performance tracking.
■ Management Dashboard: Offers a helicopter view for owners and managers to monitor facilities and assets, with transparent business and service performance metrics.
■ Connected Ecosystem: Provides actionable insights through the Action Centre, facilitating negotiation of service contracts and recommending the right product mix based on usage and ownership metrics
case study: Gymbox: how Orbit4’s technology is generating significant savings and streamlining operations
Get intimate with your assets
Orbit4’s technology is generating significant savings and streamlining operations for premium operator Gymbox.
An exciting partnership between fit-tech specialist Orbit4 and Gymbox, has created impressive results in the form of streamlined operations and substantial savings. It’s also been optimising and simplifying the legal due diligence process.
CEO of Gymbox, Marc Diaper, said: “Before using Orbit4 we believed we made good financial decisions. Now we know that using data should be part of the process when considering a refurbishment.
“Orbit4 technology is simple and highly effective and because managing operations and the sustainability of our business is paramount to our continued success, we take its functionality very seriously.”
Optimising assets
“We now have full visibility of our assets, what they’re currently worth and whether we’ve overspent on servicing costs,” says Diaper. “In addition, we can utilise Orbit4 data to have a meaningful conversation with our suppliers so we’re getting the best possible service standards. This is essential to maximising our customer experience and operational excellence.”
Early in 2022, the Orbit4 team ‘asset-registered’ the entire Gymbox estate, onboarding every machine and piece of equipment into its system to record the manufacturer brand, make and Orbit4’s technology is generating significant savings and streamlining operations for premium operator Gymbox Get intimate with your assets model, as well as uploading serial numbers, photos, service contract status and valuations.
The inclusion of the Orbit4 STM module (service ticket manager) instantly connects Gymbox to service providers digitally through a mobile app and online platform, meaning repairs and fixes are completed efficiently, and Gymbox can review real-time data versus agreed SLAs (service level agreements).
Marc Diaper said: “The team at Orbit4 have been superb to work with. The asset management, service ticketing solution and purchasing ecosystem is a game-changer for us and the industry.
“The connected ecosystem gives us access to the wider market for trade-outs and purchasing tailored service contracts and equipment. We were able to maximise the return on our old equipment recently and got a higher buy-back price than the predicted figure we saw in our Orbit4 Control Panel dashboard".
You can download a copy of this case study by - CLICKING HERE.
Orbit4’s technology is generating significant savings and streamlining operations for premium operator Gymbox.
An exciting partnership between fit-tech specialist Orbit4 and Gymbox, has created impressive results in the form of streamlined operations and substantial savings. It’s also been optimising and simplifying the legal due diligence process.
CEO of Gymbox, Marc Diaper, said: “Before using Orbit4 we believed we made good financial decisions. Now we know that using data should be part of the process when considering a refurbishment.
“Orbit4 technology is simple and highly effective and because managing operations and the sustainability of our business is paramount to our continued success, we take its functionality very seriously.”
Optimising assets
“We now have full visibility of our assets, what they’re currently worth and whether we’ve overspent on servicing costs,” says Diaper. “In addition, we can utilise Orbit4 data to have a meaningful conversation with our suppliers so we’re getting the best possible service standards. This is essential to maximising our customer experience and operational excellence.”
Early in 2022, the Orbit4 team ‘asset-registered’ the entire Gymbox estate, onboarding every machine and piece of equipment into its system to record the manufacturer brand, make and Orbit4’s technology is generating significant savings and streamlining operations for premium operator Gymbox Get intimate with your assets model, as well as uploading serial numbers, photos, service contract status and valuations.
The inclusion of the Orbit4 STM module (service ticket manager) instantly connects Gymbox to service providers digitally through a mobile app and online platform, meaning repairs and fixes are completed efficiently, and Gymbox can review real-time data versus agreed SLAs (service level agreements).
Marc Diaper said: “The team at Orbit4 have been superb to work with. The asset management, service ticketing solution and purchasing ecosystem is a game-changer for us and the industry.
“The connected ecosystem gives us access to the wider market for trade-outs and purchasing tailored service contracts and equipment. We were able to maximise the return on our old equipment recently and got a higher buy-back price than the predicted figure we saw in our Orbit4 Control Panel dashboard".
You can download a copy of this case study by - CLICKING HERE.
case study: BH Live: Transforming fitness asset management
Rob Cunningham, director of leisure at BH Live, explains
the positive impact Orbit4 is having on the organisation.
What challenges were you facing before partnering with Orbit4?
The fitness equipment across our estate was a mix of ages and sourced from a variety of manufacturers, while some of the warranties were expiring. We were experiencing long lead times for equipment parts, resulting in equipment being out of order for extended periods of time. In addition, we didn’t have accurate information about the value of our assets or our likely maintenance costs going forward.
What were the key drivers for engaging Orbit4?
We wanted to get a clearer picture of these values and costs, so we could make smarter, evidence-based investment decisions. Furthermore, we wanted to improve our maintenance schedule so fewer pieces of equipment were out of action at any one time. How was the onboarding process?
Following a tender process, managed by Orbit4 on our behalf to assess the market for service providers, we appointed our preferred provider under a new contract and SLA. Orbit4 onboarded the assets in our sites onto its digital platform quickly and efficiently and the new service provider started servicing equipment immediately. Our service provide has been great to deal with, easily contactable and with efficient responsetimes when contacted by our operational team using the Orbit4 mobile app.
The rapid onboarding and collaborative working enabled BH Live to see the value of working with Orbit4 in less than three months from the initial meeting.
What impact you have experienced?
Our net promotor score has vastly improved across several of our sites and our membership attrition has significantly reduced since our partnership with Orbit4, due to the improved service we’re able to offer our customers.
Only a handful of equipment is ever out of order across the estate and repairs rarely take longer than 72 hours to complete.
What difference has Orbit4 made day-to-day?
The ability to remotely look at equipment value, check the condition of equipment and manage our assets enables BH Live to make informed decisions about investment.
The Orbit4 platform also allows us to monitor all relevant KPIs relating to our assets on a day-to-day basis and to ensure we’re delivering a better customer experience.
Would you say to other operators who are considering Orbit4?
The impact Orbit4 has had on our organisation has been fantastic, as making evidence-based decisions in regards to your gym floor assets is key to improving your customer experience.
It’s also been great to work with the platform and the team to streamline our asset management processes.
What’s the most important benefit?
The servicing element of the contract has been a remarkable success – the immediate impact of this on our customer feedback and attrition rates has shown the powerful benefits of not having equipment out of order for lengthy periods of time.
You can download a copy of this case study by - CLICKING HERE.
What challenges were you facing before partnering with Orbit4?
The fitness equipment across our estate was a mix of ages and sourced from a variety of manufacturers, while some of the warranties were expiring. We were experiencing long lead times for equipment parts, resulting in equipment being out of order for extended periods of time. In addition, we didn’t have accurate information about the value of our assets or our likely maintenance costs going forward.
What were the key drivers for engaging Orbit4?
We wanted to get a clearer picture of these values and costs, so we could make smarter, evidence-based investment decisions. Furthermore, we wanted to improve our maintenance schedule so fewer pieces of equipment were out of action at any one time. How was the onboarding process?
Following a tender process, managed by Orbit4 on our behalf to assess the market for service providers, we appointed our preferred provider under a new contract and SLA. Orbit4 onboarded the assets in our sites onto its digital platform quickly and efficiently and the new service provider started servicing equipment immediately. Our service provide has been great to deal with, easily contactable and with efficient responsetimes when contacted by our operational team using the Orbit4 mobile app.
The rapid onboarding and collaborative working enabled BH Live to see the value of working with Orbit4 in less than three months from the initial meeting.
What impact you have experienced?
Our net promotor score has vastly improved across several of our sites and our membership attrition has significantly reduced since our partnership with Orbit4, due to the improved service we’re able to offer our customers.
Only a handful of equipment is ever out of order across the estate and repairs rarely take longer than 72 hours to complete.
What difference has Orbit4 made day-to-day?
The ability to remotely look at equipment value, check the condition of equipment and manage our assets enables BH Live to make informed decisions about investment.
The Orbit4 platform also allows us to monitor all relevant KPIs relating to our assets on a day-to-day basis and to ensure we’re delivering a better customer experience.
Would you say to other operators who are considering Orbit4?
The impact Orbit4 has had on our organisation has been fantastic, as making evidence-based decisions in regards to your gym floor assets is key to improving your customer experience.
It’s also been great to work with the platform and the team to streamline our asset management processes.
What’s the most important benefit?
The servicing element of the contract has been a remarkable success – the immediate impact of this on our customer feedback and attrition rates has shown the powerful benefits of not having equipment out of order for lengthy periods of time.
You can download a copy of this case study by - CLICKING HERE.
Orbit4
Tel: +44 333 034 1637
Email: [email protected]
Web:
https://orbit4.org/
Address:
7 School Lane,
Hartford,
Cheshire,
CW8 1NP,
UK
Steve Ruffell, country manager, UK and Ireland
Orbit4 video gallery:
Key personnel
Daniel Jones, CEO
Steve Ruffell, country manager, UK and Ireland
Kev Forester, business development manager, UK and Ireland
Steve Ruffell, country manager, UK and Ireland
Kev Forester, business development manager, UK and Ireland
Key customers
• JD Gyms
• GymBox
• Third Space
• Anytime Fitness
• Holmes Place
• GymNation,
• B-Fit,
• Glasgow Life,
• Life Leisure,
• YourTrustRochdale,
• BwD Leisure.
• GymBox
• Third Space
• Anytime Fitness
• Holmes Place
• GymNation,
• B-Fit,
• Glasgow Life,
• Life Leisure,
• YourTrustRochdale,
• BwD Leisure.
Testimonial
“Before using Orbit4 we believed we made good financial
decisions. Now we know that using
data should be part of the process
when considering a refurbishment.
“Orbit4 technology is simple and highly effective and because managing operations and the sustainability of our business is paramount to our continued success, we take its functionality very seriously.”
– Marc Diaper, CEO, Gymbox
“Orbit4 technology is simple and highly effective and because managing operations and the sustainability of our business is paramount to our continued success, we take its functionality very seriously.”
– Marc Diaper, CEO, Gymbox
Testimonial
“Thanks to the immediate
improvements to our customers’
experiences, Orbit4 has noticeably
increased our Net Promoter Score.
The platform has greatly enhanced
our operational efficiencies”
– Rob Cunningham, director of leisure, BH Live
– Rob Cunningham, director of leisure, BH Live
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